Search Smart Marketing

Search Smart Marketing Search and Social agency delivering superior client service & results by integrating technology, strategy & project mgmt. SEO, PPC, Local & Social.

Planning and preparation are an essential part of any marketing strategy. If you're looking for insight into current tre...
09/26/2025

Planning and preparation are an essential part of any marketing strategy. If you're looking for insight into current trends and patterns, Digiday and eMarketer have broken down everything you need to know about what's ahead in digital marketing:

eMarketer forecasts that AI search ad spend will grow exponentially in the coming years, but its overall share of search will be small.

We are now more than halfway into the calendar year, and significant data is now available regarding social media and di...
08/27/2025

We are now more than halfway into the calendar year, and significant data is now available regarding social media and digital ad performance in 2025. Marketing Dive lays out the data, providing an in-depth view into the current state of affairs in our industry:

As CMOs struggle to plan for the future, digital video may provide hope.

Brands are always looking for innovative new ways to build stronger connections with customers and followers, and social...
08/01/2025

Brands are always looking for innovative new ways to build stronger connections with customers and followers, and social platforms like Meta are constantly creating new tools to make it possible. Click below to learn more about new additions to Meta's messaging feature for marketers:

The updates feature will provide more ways to customize your DM outreach. 

While initial responses to generative AI may have been somewhat cautious, marketers are becoming much more optimistic ab...
07/28/2025

While initial responses to generative AI may have been somewhat cautious, marketers are becoming much more optimistic about AI's role in marketing and advertising. What does this mean for the industry? Click below to find out:

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.

An effective digital strategy requires a finger on the pulse of today's ever-evolving marketing trends. You don't have t...
07/25/2025

An effective digital strategy requires a finger on the pulse of today's ever-evolving marketing trends. You don't have to look much further—Forbes breaks down 7 critical trends to help marketers create thriving content and campaigns:

To elevate their brand, marketers should capitalize on these seven trends.

Click-to-message is a relatively new advertising feature, which has recently proven to be tremendously effective accordi...
05/22/2025

Click-to-message is a relatively new advertising feature, which has recently proven to be tremendously effective according to recent data. If you're looking to maximize the impact of this exciting new tool, Meta is offering a list of best practices when integrating click-to-message ads into your marketing strategy:

Some pointers for your click-to-message promotions.

Collaboration is one of the most effective tools to make an impact in the marketing world, often allowing brands and bus...
05/19/2025

Collaboration is one of the most effective tools to make an impact in the marketing world, often allowing brands and businesses to reach diverse audiences and develop innovative new products and services. Check out the article below to read about some of today's most powerful partnerships:

These 10 MarTech partnerships are transforming digital marketing by enhancing personalisation, automation and customer engagement.

While AI has created many new opportunities and strategies for marketers, audiences have shown skepticism around AI usag...
04/24/2025

While AI has created many new opportunities and strategies for marketers, audiences have shown skepticism around AI usage in content creation. As consumers become more social media savvy, authenticity in marketing is more important than ever:

Our latest Creative Labs research 'Authenticity in the Age of Algorithms' reveals that succeeding in the age of AI isn't about better AI marketing - it's about remembering what makes us human. In our rush to make everything smarter, faster, and more automated, we've uncovered a telling paradox: the....

The content creator market continues to show explosive growth, driven by the power of social media platforms, and a dema...
04/15/2025

The content creator market continues to show explosive growth, driven by the power of social media platforms, and a demand for influencer content. Digital Marketing News explores the latest data:

The content creator market is projected to skyrocket to $1,143 billion by 2034, revolutionizing the digital landscape.

Experts have indicated that social media usage doesn't appear to be slowing down anytime soon. Knowing how to best lever...
02/28/2025

Experts have indicated that social media usage doesn't appear to be slowing down anytime soon. Knowing how to best leverage current social media habits and behaviors is essential in order to succeed across platforms, and ensure your content continues to reach its intended audience:

Some key social media marketing predictions for the year ahead.

Global ad spending is set to surpass one trillion dollars in 2025, making the start of the year an optimal time to refin...
02/25/2025

Global ad spending is set to surpass one trillion dollars in 2025, making the start of the year an optimal time to refine your content calendar. Luckily, Marketing Dive is here to break down 10 predictions for marketers in the coming year:

With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

Content trends play a defining role in determining the course of the marketing industry, while also steering consumer in...
02/19/2025

Content trends play a defining role in determining the course of the marketing industry, while also steering consumer interactions with brands and businesses. CMSWire breaks down 11 insightful and innovative predictions for 2025, to ensure you're able to stay ahead of the content curve:

Find out how the latest content marketing trends will change industry practices and consumer interactions.

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