06/10/2026
In her recent article in the June The Toy Book, our CEO encourages business leaders at every level to bring in social impact as a business advantage.
Genna Goldberg Rosenberg shares, purpose-driven work rarely feels risk-free in the moment. For today’s leaders, there’s much at stake and real financial ramifications when making bold decisions. But as renowned researcher Brené Brown writes in her book, Strong Ground, “We cannot have courage without vulnerability.”
Catalyzing social impact comes from leaders willing to be vulnerable and take risks. But the juice IS worth the squeeze. There’s a compelling business case for those driven by the bottom line, who can also help .
As Cultural Expert + CEO of Talk to Jess, Weiner and Bailey Curtis,
Marketing Manager and President of Women of Mattel, share in my new The Toy Book article, courage and inclusivity throughout the creative process is a business advantage that fuels growth, creates a deepening of audience engagement. Consumers in our cultural zeitgeist are using their pocketbooks for advocacy, and revenues reflect their activism.
Another bonus - when we design for those who need it most, the impact can have a massive ripple effect, deeply benefitting the masses, as well.
What do you think? How have you taken risks to innovate through a social impact initiative? If you’d like to but haven’t yet, reach out and let’s ImaGENN something extraordinary together. Read the full article here —> https://toybook.com/play-with-purpose-courage-over-comfort/
Caption - Mattel, Inc. introduced and welcomed new fans like Mallory Reese that now feel seen through the iconic brand.
Thanks The Toy Book and Zahn for the opportunity to share.
