Joseph Jacobs Advertising

06/01/2026

Sometimes you need a Big Orange Van to put a brand in the fast lane. ⠀
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Together with Manischewitz, our team helped bring the bold, playful energy of their rebrand to life through the Manischewitz Food Truck, serving up samples, swag, shtick and serious brand love across the tri-state area. From one bright idea to a full-on community favorite, this is what happens when creativity hits the road.

06/10/2024

Our client SINAI schools asked us to help them recruit new administrators and teaching staff. We helped them focus on the non-tangible benefits of working with children with diverse abilities enabling them to find inspired (and inspiring) applicants.

05/20/2024

What can we say? We can't get enough “soup with balls!” 😉
Thank you PRWeek for your recent feature of the 2024 rebrand of our client Manischewitz!
We've loved creating the modern voice of such a storied brand and exciting to experience it come to new life through this launch!

How Manischewitz is reaching ‘culturally curious’ consumers. From PR Week

04/17/2024

We love having fun with social media and matzo balls! When we get to spoof national news, such as the recent eclipse, it reminds us why we got into the advertising biz in the first place!

Our engagement on this Manischewitz matzo ball post tripled our usual reach and resulted in a number of media mentions. Fun and successful!

04/01/2024

As Passover 2024 approaches, we are reminded that holidays and food memories are inextricably linked. Working with our client, Breakstone’s, which does a special Kosher for Passover run, we keep this staple ingredient top-of-mind through targeted print and digital media.

05/03/2023

Nonprofits often send out annual reports or newsletters to demonstrate the fruits of their donors' gifts. The trick is to make them bright and engaging, while showing the organization's successes. We love how this newsletter came out for our client, Tina's Wish - The Honorable Tina Brozman Foundation!

04/20/2023

When our client, EL AL Israel Airlines, wanted to wish their customers a Happy Passover while integrating their new "Windows on the World" branding, they turned to JJA!

04/03/2023

Our client, Yeshiva University, wanted to reach out to multiple audiences: prospective students, alumni, donors and C-suite executives recruiting new hires. Our solution was a self-contained Wall Street Journal insert highlighting professors and alumni success.

03/29/2023

Today's Office. 100 years with Maxwell House

03/15/2023

Today is the 100th anniversary of the inaugural advertising and marketing campaign placed by Joseph Jacobs Advertising for Maxwell House Coffee.

On March 15, 1923, Maxwell House Coffee announced (in Yiddish), in The Forward, that it was "A Mitzvah for us to tell you that Maxwell House Coffee is Kosher for Passover."

One hundred years, hundreds of ads and 55,000,000+ Haggadahs later, we are proud of our continuing partnership with this illustrious brand.

What have you been doing for the last 100 years?