01/12/2024
Dear Attorneys and Managing Partners,
After all of the telephone calls, emails, meetings, and client work…
You’re likely too burned out to manage your marketing.
And even if you could muster the energy, are you really the best person for the job?
Law school teaches you how to practice law, not how to market your law firm in the digital age.
Legal marketing is highly competitive and filled with nuance...
• The language you use to describe what you do.
• How your website is structured and the technical details of how it’s built.
• The bidding, targeting, and creative strategy for your paid ad campaigns.
• Optimizing your content for search engines while making it useful to your ideal clientele.
• A slew of finer details about all of the above.
Managing your own marketing would be like an estate planner deciding to take on bankruptcy.
There's a whole new set of procedures, statutes, and software you'll need to be successful...
But until you invest the time and money to promote your firm online, you’ll be relying on referrals to grow your firm and living with perpetual concern about where the next client will come from.
As a former Firm Administrator for a tax and estate planning firm, I know the feeling.
That’s why I spent 5+ years learning the hidden but critical details of internet marketing for law firms.
After testing various different strategies and learning countless lessons the hard (and expensive) way, we…
• Built a website to convert traffic into consult requests
• Developed a call script to turn 38% of calls into consultations
• Found a system for capturing qualified leads from Google
• Ran profitable campaigns that generated a 6X return on ad spend
• Broke $1M in a 1 lawyer firm
Now, after spending the last 12 months refining these systems and assembling a team of experienced professionals to assist with service delivery, I am proud to announce the launch of BPAgency - a digital marketing agency for tax and estate planning firms.
We take the marketing off your plate so you can focus on serving your clients and building your practice. Everything we do is designed specifically to help you...
1) Get more Traffic
2) Convert more Leads
3) Sign More Clients
To commemorate the launch, we are offering complimentary strategy sessions for growth-focused firms. During this 30-minute, no-strings-attached videoconference, we’ll discuss your goals and provide a personal recommendation on the best next steps to achieve them.
My primary goal is to bring you closer to unlocking the purpose and profits of a thriving firm. Even if we aren’t a good fit to work together, I promise to point you in the right direction. Link in comments to book.
Benji Albrecht, Founder & Chief Marketing Strategist
BPAgency, Digital Marketing Agency for Law Firms
https://buff.ly/3SgQj1w
