EIC Agency

Name: EIC Agency
Address: 310 S Mill Avenue, Suite 201A, Tempe, AZ, 85281, US
Telephone: +14804053457
Price range: $$

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from EIC Agency, Advertising/Marketing, 310 S Mill Avenue, Suite 201A, Tempe, AZ.

09/04/2026

Bots are getting REALLY good at pretending to be your next customer.

The good news? There's a fix.

And it doesn't require a total marketing overhaul. Just smarter signals between your CRM and your ad platforms.

Catch the full conversation on this week's EIC Podcast where we break down exactly how set up your systems to mitigate against fraud.

▶️ Watch the episode: https://eic.agency/resources/bot-ai-fraud

Sneak peek here 👇👇

09/03/2026

Ever feel like your leads are up but your sales are... not?

You might be feeding your ad budget straight to bots.

In our newest podcast episode, we're talking about rewarding businesses for finding quality leads and the AI bot problem hitting lead gen everywhere right now.

One client saw their 𝙘𝙤𝙨𝙩 𝙥𝙚𝙧 𝙖𝙥𝙥𝙤𝙞𝙣𝙩𝙢𝙚𝙣𝙩 drop from $650 to just $24!

🎧 Give it a listen: https://eic.agency/resources/bot-ai-fraud

Sneak peek 👇👇

09/02/2026

Your cost per lead just went down. Your sales team just got quieter.

Coincidence? Probably not.

AI has made bots incredibly good at filling out lead gen forms — which means your ad platforms may be optimizing for junk, not customers.

In our latest EIC Podcast episode, we break down exactly how to spot it and fix it using CRM signals, offline conversions, and Meta's CAPI.

One client went from $650 → $24 per appointment in a matter of weeks.

🎧 Listen to the full episode:
https://eic.agency/resources/bot-ai-fraud

08/21/2026

"We're only getting a 2x ROAS on this campaign, it's not working."
..unless that customer comes back 3 more times and spends $160 total. Now you're at 8x.

Ads are for ACQUIRING customers. Email, nurturing, and lifecycle marketing are what turn that first sale into real lifetime value.

If you're judging every campaign on a single transaction, you might be killing your best channels for the wrong reasons.

Read the blog: https://eic.agency/resources/north-star-metric

We break it all down in this week's episode, sneak peek here👇

08/19/2026

What's your North Star metric?

Swipe through your excuses — "I track everything" isn't the same as knowing the ONE number your business should revolve around.

This week on the pod, we're talking cost per lead vs. cost per SQL, why 3x ROAS isn't a magic number, and how to stop chasing metrics that quietly lead you off course.

🎧 Full episode here and a sneak peek below👇:
https://eic.agency/resources/north-star-metric

08/18/2026

Quick question: What's your North Star metric?

Not just a KPI you glance at — the ONE number your entire business should revolve around.

Most companies default to cost per lead or a flat 3x ROAS target. The problem? Those numbers can look great on a dashboard while quietly steering your budget in the wrong direction.

In our latest episode, we break down why cost per SQL (sales qualified lead) is a far better North Star than cost per lead, and how measuring ROAS against lifetime value changes the whole equation for e-commerce brands.

📖 Read the full breakdown:
https://eic.agency/resources/north-star-metric

08/13/2026

Reddit ads = 🔥 right now, and here's why 👇

✅ Real humans, real conversations
✅ 65-70% unique audience you can't reach elsewhere
✅ Showing up more in Google + AI search results

New episode is live:
https://eic.agency/resources/reddit-ads-renaissance

08/11/2026

An important point to re-emphasize - 65–70% of Reddit's audience can't be reached on any other platform — which means if you're not advertising on Reddit, you're leaving the potential to reach new audiences on the table.

In our latest episode, we break down why Reddit is re-emerging as a serious ad channel, primarily because advertisers are able to expand reach and get in front of new, unique audiences.

Here's a teaser, then check out the full episode:
https://eic.agency/resources/reddit-ads-renaissance

08/06/2026

Most brands run the same ad, on the same channels, until their audience tunes it out.

Reddit gives you a fresh touchpoint — but only if you approach it right.

On this week's episode, we talk about why Reddit ads shouldn't look like traditional ads, and how much budget you should actually be testing with.

▶️ Watch the full conversation:
https://eic.agency/resources/reddit-ads-renaissance

07/16/2026

"The fastest way to blow money is giving a sales pitch to someone who'd never buy from you."

Our latest EIC Podcast episode lays out the simple checklist of what marketing teams need to nail before turning on paid ads:
https://eic.agency/resources/5-things-before-running-ads

Here's a sneak peek 👇🏼👇🏼

Address

310 S Mill Avenue, Suite 201A
Tempe, AZ
85281

Telephone

+14804053457

Website

https://eic.agency/

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