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10/21/2026

Offering paid media is one thing.

Keeping those clients long-term is another.

A single media buyer might keep a new client happy for a month or two.

Sustained results usually take a full team covering strategy, analytics, creative and reporting. Without that, clients churn.

We broke down the hire vs. white label decision in our latest blog post:
https://eic.agency/resources/hiring-vs-white-label-paid-media

Sneak peek below 👇👇

"Can I afford a media buyer?" is the wrong question for agency owners.When clients start asking for paid media, hiring s...
10/20/2026

"Can I afford a media buyer?" is the wrong question for agency owners.

When clients start asking for paid media, hiring someone in-house looks like the obvious move.

But salary is only the starting point:
𝙋𝙖𝙮𝙧𝙤𝙡𝙡 𝙩𝙖𝙭𝙚𝙨, 𝙗𝙚𝙣𝙚𝙛𝙞𝙩𝙨, 𝙧𝙚𝙘𝙧𝙪𝙞𝙩𝙞𝙣𝙜, 𝙩𝙧𝙖𝙞𝙣𝙞𝙣𝙜, 𝙨𝙤𝙛𝙩𝙬𝙖𝙧𝙚 𝙖𝙣𝙙 𝙤𝙣𝙜𝙤𝙞𝙣𝙜 𝙢𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙖𝙡𝙡 𝙖𝙙𝙙 𝙩𝙤 𝙩𝙝𝙚 𝙩𝙧𝙪𝙚 𝙘𝙤𝙨𝙩.

On the latest episode of the EIC Podcast, we break down what agency owners need to consider before choosing between hiring a media buyer and white labeling paid media.

The better question:
Do you have everything in place to keep paid media clients successful month after month?

Check out the full breakdown on our blog:
https://eic.agency/resources/hiring-vs-white-label-paid-media

10/16/2026

Sell the sausage. Don't make the sausage.

That's how we explain white label paid media on the latest EIC Podcast.

Your agency keeps the client and the brand.

A specialized team grows the business with paid ads behind the scenes.

🎧 Full episode here:
https://eic.agency/resources/agencies-adding-paid-media

10/14/2026

Thinking about building an in-house paid media team?

Here's what it really takes:
• At least three people
• Up to 12 months to hire, train, and build SOPs
• Interview skills for an expertise you may not have yet

If paid media is becoming your core competency, hiring makes sense.

If you want to add value and keep clients without the overhead, white labeling may be the smarter move.

We break down both paths in our latest blog post, based on the newest EIC Podcast episode.

📖 Read it here: https://eic.agency/resources/agencies-adding-paid-media

Sneak peek here 👇👇

Your client asks: "Can you run our paid ads too?"Most agencies think they have two choices: refer the work out or hire a...
10/13/2026

Your client asks: "Can you run our paid ads too?"

Most agencies think they have two choices: refer the work out or hire a team.

There's a third option.

On the latest EIC Podcast, we break down why white label paid media lets you:

✅ Keep the client relationship under your brand
✅ Add a new revenue stream without months of hiring
✅ Reduce churn by keeping every solution under your umbrella

If you've wanted to say yes to paid ads but weren't sure you could deliver, this episode is for you.

🎧 Watch the full episode:
https://eic.agency/resources/agencies-adding-paid-media

10/06/2026

The win-win-win that we like to build when working with agencies:

• Your client grows their business
• You retain clients
• We win your trust

If you're an agency, looking to offer paid media as a service and want an experienced, turn-key team, consider booking a call with EIC:
https://eic.agency/eic-schedule-demo

10/02/2026

This bears repeating:

Here's the results of taking the time to do the right things went it comes to lead generation with paid media.

① 81% more leads
② Conversion rate more than doubled
③ Same ad budget

Stack those two numbers together and you're not looking at incremental improvement...

You're looking at the kind of compounding that can nearly quadruple output from the same spend.

That's exactly what happened with a B2B client we worked with, and we broke down the full story on the podcast: what was broken, what we fixed, and why the "boring" tracking work made all the difference.

🎧 Full episode:
https://eic.agency/resources/b2b-case-study-manufacturing-efficiency

10/01/2026

Before any of these results were possible, this account was a mess: multiple brands, no clean tracking, no visibility from lead to sale.

Sound familiar?

We walk through exactly how we fixed it — and how it led to 81% more conversions on the same ad spend.

🎧 Full episode here:
https://eic.agency/resources/b2b-case-study-manufacturing-efficiency

Clicks went down. CPC went up. Leads nearly doubled.If you only looked at two of those metrics, you'd think this account...
09/29/2026

Clicks went down. CPC went up. Leads nearly doubled.

If you only looked at two of those metrics, you'd think this account was in trouble.

Instead, cost-per-lead dropped from $33.97 to $17.93 — nearly cut in half.

This is the clearest example we've seen of why conversion rate should matter more than CPC.

Quality over volume, every time.

We break down exactly how it happened in our latest episode:
https://eic.agency/resources/b2b-case-study-manufacturing-efficiency

09/25/2026

A B2B client saw 81% more conversions and a 46.5% lower cost-per-lead — without spending more.

Here's how:

1️⃣ Don't optimize blended portfolios.
• Break out data by brand, product, and channel

2️⃣ Separate lead-gen from sales/e-commerce campaigns
• Different goals need different tracking

3️⃣ Conversion rate may be a better metric than CPC.
• Know your North Star metric — and make sure it's the right one

4️⃣ Scale at the audience/channel/product level
• Not the account average

5️⃣ Know your reporting inside and out.
• You can't improve what you can't measure

Full breakdown — including the tracking overhaul behind these results — in the episode.

🔗 Listen here:
https://eic.agency/resources/b2b-case-study-manufacturing-efficiency

Here's a sneak peek 👇 👇

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310 S Mill Avenue, Suite 201A
Tempe, AZ
85281

Telephone

+14804053457

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