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06/18/2026

Are you getting the most out of your influencer content?

Most B2B brands aren't — and it usually comes down to one thing:
The content gets created, it gets posted, and then it just... sits there.

The brands seeing real ROI are folding that content directly into their paid ad funnels >> Retargeting campaigns. Partnership ads. YouTube pre-rolls. LinkedIn thought leadership units.

Same content. Way bigger impact. 💡

We walk through exactly how to do it on the latest episode of the EIC Podcast.

It's a quick listen and genuinely changes how you think about influencer spend.

▶️ Read or Watch the full episode here:
https://eic.agency/post/b2b-lead-gen-ugc-influencer-content-with-ads

06/17/2026

Most B2B brands are treating influencer content like a vending machine.

Post it. Wait for leads. Get disappointed.

Here's what's actually happening: the content isn't the problem.

The placement is.

Influencer and UGC content belongs in the middle of your ad funnel — building trust with warm audiences, not cold ones.

And here's a kicker, you CAN use it on LinkedIn !!

We break down the full framework on the latest EIC Podcast — where to run it, what to track, and how to make every influencer dollar work harder:
https://eic.agency/post/b2b-lead-gen-ugc-influencer-content-with-ads

74% of B2B marketing budgets are shifting toward influencer content.But most brands are only capturing a fraction of the...
06/16/2026

74% of B2B marketing budgets are shifting toward influencer content.

But most brands are only capturing a fraction of the value.

Why? Because they're running influencer content as a standalone play instead of integrating it into a paid ad funnel.

Some things we see working right now:

✅ Retargeting warm audiences with creator content
✅ Partnership ads that tap into an influencer's engaged followers
✅ YouTube as a low-CPM, middle-of-funnel trust builder
✅ LinkedIn thought leadership ads reaching C-suite decision makers

The full breakdown is live on the EIC Podcast.

If you're running — or planning to run — influencer content in your B2B strategy, this one is worth your time:
https://eic.agency/post/b2b-lead-gen-ugc-influencer-content-with-ads

06/11/2026

If you run Google Ads, you need to hear this.

Google has fundamentally changed the way search works — and most advertisers are still running the same old playbook.

AI Overviews now sit at the top of nearly every search result. Users are researching inside the chat, asking follow-up questions, and only clicking when they're ready to act. Search behavior has shifted nearly 60% in just the last few months.

That's a massive change. And it creates a real window of opportunity for brands that move first.

In the latest EIC Podcast episode, we break down exactly what's happening, what Google AI Max is and why you should turn it on right now, and how connecting your CRM data is the real unlock for long-term performance.

Give it a listen — your future campaigns will thank you.
https://eic.agency/post/b2b-lead-gen-google-ai-overviews

06/09/2026

Google search hasn't looked like this in 20 years — and the shift is happening faster than most marketers realize.

AI Overviews are now the first thing users see when they search. And with nearly 60% of search behavior already changing, the brands that adapt their paid media strategy now are the ones who will have a serious competitive edge in 12 months.

On the latest episode of the EIC Podcast, we break down:
✅ What Google AI Overviews actually mean for your ad spend
✅ Why click volume may drop — but lead quality goes up
✅ How Google AI Max works and why you should enable it today
✅ The CRM data strategy that separates winning campaigns from wasted budget

We even share a real client test where turning off AI Max caused conversions to go to near zero — and what happened when we turned it back on.

This is Search 2.0. Are you ready for it?

Listen to the full episode here:
https://eic.agency/post/b2b-lead-gen-google-ai-overviews

06/04/2026

The agencies that win long-term aren't just the ones that get results.

They're the ones that communicate results effectively.

Our dashboard platform gives your clients:
✔ 24/7 visibility into campaign performance
✔ Trend tracking for leads and online sales
✔ Weekly summaries of wins and next steps
✔ Instant answers via built-in AI chatbot

Informed clients don't leave. It's that simple.

Watch a teaser clip → https://youtu.be/XAcZQNhTLjo

Then schedule a demo with us to see how we can help you:
https://eic.agency/eic-schedule-demo

After 30 years of combined experience in the agency world, we kept seeing the same problem over and over.Clients weren't...
06/02/2026

After 30 years of combined experience in the agency world, we kept seeing the same problem over and over.

Clients weren't leaving because of bad results. They were leaving because they felt left in the dark.

So we built a platform to fix that.

Real-time dashboards. Weekly recaps. AI-powered answers on demand.

If you run an agency and want to add paid ads as a revenue stream while keeping clients confident and informed — this was built for you.

🎥 See the platform in action → https://youtu.be/hXR4qoshTUw

05/30/2026

The brands scaling on paid media right now all have one thing in common

They're not making better creative.

They're making more creative — faster — and letting the data tell them what to double down on.

On this week's EIC Podcast, we break down:
⭐️ Why video dominates at the top of the funnel
⭐️ Why reviews are your secret weapon in the middle
⭐️ Which AI tools are making rapid creative iteration actually realistic
⭐️ How to set up your ad sets so every test teaches you something

This is the episode for anyone who's ever felt like keeping creative fresh is a full-time job in itself.
https://eic.agency/post/b2b-lead-gen-dynamic-creative-optimization

05/27/2026

Raise your hand if you've ever let the same ad creative run way too long because creating new stuff felt like too much work.

Yeah. We've seen it. We've lived it. And we get it.

That's exactly why we dedicated this week's EIC Podcast episode to breaking down a system that makes dynamic creative optimization actually manageable — even for lean teams.

Here's the short version:
✅ Monthly creative audits tell you what's working and what to ditch
✅ AI tools like fal.ai let you spin up fresh variations fast
✅ A simple testing structure inside your ad sets gives you clean data back

The platforms want more creative. That's not changing. But with the right process, keeping up doesn't have to feel overwhelming.

🎧 Listen to the full episode here:
https://eic.agency/post/b2b-lead-gen-dynamic-creative-optimization

Drop a 🔥 in the comments if creative production is your biggest paid media headache right now — we'd love to hear from you.

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310 S Mill Avenue, Suite 201A
Tempe, AZ
85281

Telephone

+14804053457

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