09/12/2025
We don’t really enter award shows, but sometimes our clients slip one past us. Partnering with and United States Golf Association ( ), Magnetry was tasked to create a one-of-a-kind gaming experience that would promote the Men’s and Women’s US Open. We led the ideation and concept for the Tee Time Speedrun which was built within the Ally Arena in the Fornite metaverse. It’s a fun, whacky, challenging, multi-hole experience where you literally get to “Be the Ball.” With engaging promotion between Ally and USGA across Reddit, Discord, sponsored streamers and streams (and a $25,00 prize pool,) the fans went nuts. So did the judges apparently, as Tee Time Speedrun won Best Gaming/Esports Campaign this year.
While we don’t need an award to tell us our clients are the best in the business, it is nice to help them get a little love every now and then. Thanks Ally, for the chance to swing our best clubs. Or in this case, to swing no clubs at all.