Zion & Zion

02/19/2025

Our latest blog discusses how a structured, data-driven channel-selection strategy can prevent reactive decisions from derailing your B2B media plan and ensure every investment drives measurable outcomes. https://bit.ly/4b5JgAG

02/14/2025

As your marketing grows, manually suppressing audiences becomes a huge drain, taking up to 11% of a marketer's annual hours. CDP-based suppression changes the game, cutting that time to under 1%, preventing messaging errors, and driving customer engagement. Streamline your process, save costs, and maximize your ad spend ROI.

Curious to learn more? https://bit.ly/3CbNGZt

02/12/2025

The Zion & Zion MarTech team discusses how organizations can bridge the gap between analysis and ex*****on using our 9-step Insights-to-Action Framework, ensuring data-driven discoveries lead to tangible business outcomes. https://bit.ly/3CKIts8

02/11/2025

We’re excited to announce that our CEO Aric Zion, and SVP of Client Strategy, Morgan Gardea, have been invited to join Tealium’s prestigious Partner Advisory Board at the upcoming Digital Velocity 2025 Conference in San Diego, March 3–5.

As key voices in driving innovation and client success, Aric and Morgan will collaborate with Tealium's executive leadership team and other strategic partners to shape the future of customer data strategies.

This recognition highlights Zion & Zion’s commitment to leading the way in transformative data-driven marketing. Stay tuned for insights from the conference!

💡 Join our team at Digital Velocity 2025: https://bit.ly/3CyiYKF

02/05/2025

Zion & Zion Senior Vice President of Client Strategy Morgan Gardea shares a strategic framework for balancing scalability, stakeholder experience, data infrastructure, and strategic direction to ensure long-term organizational success. https://bit.ly/4gyOJku

02/04/2025

Taylor Hill, Sr. Analytics Strategist, walks you through the latest enhancement in Google Analytics 4: Custom Settings Hub!

This powerful update gives you more control over your GA4 setup, ensuring your data is fine-tuned for better insights and smarter decisions.

Stay tuned for more GA4 updates and expert tips to optimize your analytics strategy!

02/03/2025

Flawed server-side CAPI setups are more common and damaging than you might think. From distorted user insights to diminished ROI, small errors in event tracking and PII integration can have a huge impact on your marketing strategy.

💡 Learn how to spot and fix these issues. Our latest white paper breaks down the most critical CAPI pitfalls and the solutions that ensure accurate data and optimal results.

📖 Don’t let flawed data derail your strategy. Learn more: https://bit.ly/4gH3fY6

01/31/2025

Signal loss is quietly eroding the effectiveness of paid media campaigns. With third-party cookies being phased out and growing challenges in tracking key conversion events, critical data gaps are emerging. These gaps lead to longer learning phases, shrinking audiences, and misallocated budgets, putting campaign performance at risk.

Ignoring signal loss isn’t an option, it’s costing companies millions in lost performance and skewing data-driven decisions. Are your media strategies prepared for this challenge? https://bit.ly/42uyGy4

01/29/2025

Zion & Zion Senior CX/UX Strategist Amanda Johnson shares how the STCA framework redefines digital CX strategies, bridging gaps in emotional resonance, sensory engagement, and user connection to create impactful experiences. https://bit.ly/4hB5896

01/28/2025

Taylor Hill, Sr. Analytics Strategist, breaks down the latest feature in Google Analytics 4: Customer Matching!

With this feature, you can now leverage personally identifiable information (PII) to build dynamic audiences directly in GA4 and activate them across the Google ecosystem.

Stay tuned for more GA4 updates and tips to elevate your analytics strategy!

01/23/2025

Our latest research study from our CX/CDP Center of Excellence uncovers critical gaps in the user experience on Dell Technologies' e-commerce platform.

Here are some key findings:

• 67% of issues stem from difficulties in finding and accessing critical features or information
• 50% of issues are due to poor information architecture
• 17% of issues arise from breaking UX best practices

Discover how experience gaps can impact even the most innovative brands:

Understand how Dell's hidden navigation features and poorly placed tools impact user decision-making and hinder platform efficiency.

01/20/2025

Today, we honor the life and legacy of Dr. Martin Luther King Jr. His vision of equality, justice, and unity continues to inspire us all.