04/19/2026
Seth Godin has a question he wants you to answer honestly.
If your business disappeared tomorrow, would your customers actually miss you? Or would they just find someone else?
That question used to be easier to dodge. Now it isn't.
Godin's been saying for twenty years that "very good" is invisible. In a crowded market, average doesn't lose — it just never gets noticed in the first place.
He calls the businesses worth noticing Purple Cows. Not because they're flashy. Because they do something so specific and so consistently well that customers remember them and tell other people.
Here's what that looks like in home services:
It's not a better logo. It's not a bigger truck wrap. It's not even a lower price.
It's the HVAC company whose customer called at 10 PM on a Friday, got a real response, had a tentative appointment before they went to sleep, and told their neighbor about it the next morning.
That's a Purple Cow moment.
In a category where everyone else goes to voicemail after hours, answering the phone is remarkable. Not because it's complicated. Because nobody else does it consistently.
That's Godin's whole point. Consistency is the differentiator most home services businesses never build — not because they don't want to, but because they've never mapped out exactly where the gaps are.
That's what this series has been building toward.
I put together a free one-page resource called the 5-Question Brand Audit for Home Services Businesses. Five questions. Ten minutes.
It shows you exactly where your brand is leaking trust before a competitor finds it first.
Link is in the first comment. No signup, no catch. Just something useful.
If this series added value, share it with another owner who needs to hear it. That's the whole point.
