10/30/2023
.
I feel like when I bring numbers to the table, I bring clarity.
So take a look at this:
〰Around 60.49% of the global population actively uses social media platforms.
〰On average, a social media user engages with approximately 6.6 different social media platforms.
〰Globally, the average time an individual spends on social media daily is 2 hours and 24 minutes. Over a lifetime from age 16 to 70, this equates to roughly 5.7 years dedicated to social media.
👨Gender distribution:
〰In the United States, 54% of social media users are female, while 46% are male. This differs slightly from the global average, where approximately 45.6% of users are female and 54.4% are male.
🏴Top countries by daily average time spent on social media:
🇧🇷 Brazil holds the top spot, with an average of 3 hours and 42 minutes spent on social media each day.
🇺🇸 The United States follows with an average of 2 hours and 7 minutes spent daily on social media.
❗️By creating a content strategy, digging into each social media account that belongs to your buyer persona, and creating a plan with processes and follow-ups, you can certainly find the best clients who can afford to invest in your products and services and turn the relationship a win-win.
Send me a DM and let's chat!
