Lisa Craig Marketing Solutions

09/10/2025

You could be insulting 3 out of 4 people who read your posts… and not even know it 👇

Every person reads your words through their own “filter.”
Some want quick results.
Some want a fun connection.
Some want calm reassurance.
Some want proof and details.

That’s the DISC framework — and if your copy only speaks to one type? The other three feel ignored.

Why it matters:

D’s (Dominant) want the win.

I’s (Influencers) want the spotlight.

S’s (Steady) wants peace of mind.

C’s (Conscientious) want precision.

When you write to only one, you lose the trust (and the business) of the others.

As a brand strategist and photographer, I help entrepreneurs, coaches, and professionals show up in a way that connects with all four types, so your photos and your words build trust with every client you meet.

👉 Curious which DISC style your messaging leans toward? Drop “DISC” in the comments, and I’ll send you my FREE DISC Quiz and Communication Guide so you can spot the various styles.

09/01/2025

🇺🇸✨ Happy Labor Day! ✨🇺🇸

Today, we celebrate the dedication, creativity, and hard work of the dreamers, doers, and difference-makers who keep our communities moving forward.

As an entrepreneur, I know firsthand the hustle it takes to build something meaningful. Labor Day is a reminder to pause, honor that work, and also celebrate the freedom to create a life and business you love.

So here’s to the long hours, the bold visions, and the people who make it all possible—you.

Enjoy the day with family, friends, and perhaps a well-deserved rest.

08/28/2025

📣 You’re not a content creator — you’re a business owner.

That means your time should be spent growing your brand, not chasing trending audio or copy-pasting ChatGPT captions that don’t convert.

If you’ve been:

❌ Inconsistent on social
❌ Posting without a strategy
❌ Wondering why it’s not working...

The answer is simple: social media is only powerful when it’s done right with branded, consistent, strategic content that shows up for your audience before they need you.

What I’m offering:

✅ 5 days/week of done-for-you content
✅ Reels, Stories, Posts, Carousels (branded + custom)
✅ Posted directly to IG & FB (LinkedIn available)
✅ Strategy built around your goals — not just aesthetics

⚡Only 2 client slots open for September.
💬 DM “SOCIAL” to get the details.

⏳ Deadline: Sept. 15

Let’s take social media off your plate and start using it to grow your business the smart way.

08/27/2025

Most businesses lack a formal marketing plan. They have a long list of marketing tasks.

Post here, Reel there, random email… and your value still isn’t landing with your audience.

I’m Lisa Craig with Lisa Craig Photography & Marketing.
For 18 years I’ve photographed brands, and for 20+ years I’ve built marketing that moves people to action. Clients tell me, “People are reaching out because they finally feel my brand.”

𝐐𝐮𝐢𝐜𝐤 𝐠𝐮𝐭-𝐜𝐡𝐞𝐜𝐤:
- Do you have a simple 90-day plan or just a running to-do list?
- Are you showing your face, process, and personality each week?
- Do your photos look like you, current and on-brand, or like stock?
- Are you posting without a clear story or next step?

𝐇𝐨𝐰 𝐈 𝐡𝐞𝐥𝐩:
1. Brand photography and headshots: strategic, story-led images that show you doing you so people can relate, see your competence, and trust your consistency. No canned stock or inauthentic AI art.
2. Brand and marketing strategy: a clear quarterly plan you will actually use
3. Social media management: content creation, posting, engagement, and analytics for Facebook, Instagram, and LinkedIn, with Pinterest to be added soon.
4. Email and nurture campaigns: consistent touchpoints that turn conversations into clients

Choose your track by commenting a keyword:
𝐏𝐥𝐚𝐧: You want a simple 90-day plan and content pillars
𝐏𝐡𝐨𝐭𝐨𝐬: You need on-brand headshots and brand images that convert
𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: You want weekly social posts and two emails a month handled

The fastest way to build trust is to consistently show your face, your process, and your personality. People want to work with people who feel relatable, competent, and proven.

I offer a free strategy call. Comment PLAN / PHOTOS / CONSISTENCY or DM me to schedule a call. No obligation, just clear insight.

lisacraigphotography.com
lisacraigmarketing.com

Photo Credit: Sara Turbyfill

08/26/2025

Happy International Dog Day!

Meet Migo aka Mr. Big, studio supervisor, snack negotiator, and king of side-eye. Dogs remind us to lead with loyalty, show up with joy, and take more walk breaks. To the pups who greet us at the door, keep our secrets, and turn ordinary days into magic. This one’s for you.

Drop your pup’s name + superpower and share a photo below! 🐾

08/25/2025

LinkedIn has changed—and so has what works.

I’ve been on LinkedIn since 2003, and the shift in content, engagement, and visibility is real.

In my latest article, I’m breaking down what’s changed, what still works, and how to stay visible without losing your voice.

If you’re using LinkedIn to build your brand, this is for you.

📖 Read the article below.

I joined LinkedIn in beta, way back in 2003. At the time, it was a straightforward space for professional updates and digital resumes.

08/12/2025

Your Instagram content might be getting cut off, and it’s hurting your reach.

Instagram has quietly updated the optimal post size to 1080x1350… yet I still see businesses posting in the old square format. That means your text and graphics could be getting cropped, your content looks outdated, and the algorithm isn’t doing you any favors.

In my newest blog, I share:
📍 The new post size you must switch to
📍 How to use Reposts, Friends tab in Reels, and Instagram Map
📍 Why these updates matter if you want to stay relevant and visible

💬 Who here has already switched their templates to the new size? Drop a Yes or a No below!
⬇️ Read the full blog here

Discover Instagram’s latest updates for 2025 — including the new post size, Reposts tab, Friends tab in Reels, and Instagram Map. Learn how to avoid algorithm penalties, keep your content looking sharp, and use these features to grow your audience, increase engagement, and maximize your brand’...

08/07/2025

6 Warning Signs You’re Stuck in Spray & Pray Marketing”

🚩 Do these sound familiar?

- You market to “Anyone who needs what you offer.”
- You post everywhere, but don’t see results,
- You have no clear data on what’s working, or you don't know how to interpret the data.
- You track vanity metrics, not revenue
- You feel like you’re “doing everything” but not growing
- You are promoting in almost every post (and it’s backfiring)

If this is you, your marketing isn't landing. It's like you're shouting in a stadium, and no one can hear you because of all of the noise.

📌 Read the blog to learn how to fix it AND start converting again.

👉 [https://lisacraigmarketing.com/blog/sprayandpraymarketing]

08/06/2025

Ever feel like you’re shouting your marketing message into a packed stadium, and no one’s listening?

That’s what happens with “Spray & Pray” marketing:
❌ You’re posting everywhere
❌ You’re boosting random ads
❌ You’re sending email blasts with no focus

The result? Lost time, wasted money, and low conversions.

The fix? Clarity.
When you focus your audience, your message, and your strategy, you stop shouting and start getting heard.

Read the blog to learn the 6 hidden costs of Spray & Pray—and how to fix it:

👉 https://lisacraigmarketing.com/blog/sprayandpraymarketing

08/04/2025

Grow your business—not your to-do list. ✨

Imagine handing off your social media and knowing your feed will be filled with stunning visuals, engaging captions, and posts that truly connect with your audience—all without you lifting a finger.

That’s what my Done-For-You Social Media service is all about.

✅ Custom brand photography
✅ Captivating captions tailored to your voice
✅ Hassle-free posting and strategy

So you can focus on what you do best—and maybe even enjoy a little extra time for yourself.

💬 Tell me this… if you could save hours every week on social media, what would you do with that time?