09/21/2023
Running "Smart Campaigns" in Google Ads will cost you SO much money. I was asked to look into a couple of these "smart" campaigns that were set up with a "Google Rep" and they spent $2000 or more in one month and got zero phone calls. This article is SPOT ON!
https://searchengineland.com/google-ads-manipulation-432089
I have been explaining these exact points to my Ads clients since the start of the "automation" push over 5 years ago. Then we find out Google Ads increases the bid amounts by 5-10% without telling us? Just to hit their revenue projections for the stock market? No wonder the CPC goes up randomly with zero changes in competition, budget, reach, audiences, etc... I do not run partner ads on any account anymore and I watch Dynamic Ads like a HAWK! Make sure to question your Google Ads manager about your settings and I really hope they manage your campaigns manually! Google adds - by default - new "features" all the time and they bury them in your settings. It's become the first thing I check across all accounts. I have run these ads for 12 years and we used to manually change the bid amounts for each keyword individually! That was the first thing Google took away. Then we find out they change the bid amounts across the board to hit revenue projections. As hard as my job might get if they do break up Google, I kinda hope the DOJ does it!
Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house.
