TouchStone Digital

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TouchStone Digital Strategy. Design. Marketing. Health. Partner with TouchStone Digital to start elevating your online presence today.

The TouchStone Digital team excels in both technical skills and understanding your business’s unique value through insightful questions and conversations. This approach allows us to craft tailored digital strategies that align with the business goals you’re trying to achieve while curating experiences that speak to your target audiences. Through digital strategy services, digital marketing services, website design and development services and website performance services, your digital presence will consistently be fresh and optimized, ensuring your website and other channels remain dynamic and effective.

Myth: More keywords = better rankings.🚫The reality is that keyword stuffing can actually hurt how your website ranks on ...
10/09/2026

Myth: More keywords = better rankings.🚫

The reality is that keyword stuffing can actually hurt how your website ranks on search engine results pages.
Search engine crawlers reward content that reads naturally and answers user questions.

Here's what actually works instead: clear structure, genuine expertise and content built around what your audience is asking.

Need help implementing SEO? We can help.

Learn how: https://www.touchstonedigital.com/what-we-do/

Did you know October is Cybersecurity Awareness Month?For this Web Health Wednesday, we're going all-in on keeping your ...
10/07/2026

Did you know October is Cybersecurity Awareness Month?

For this Web Health Wednesday, we're going all-in on keeping your site secure. 🔒

Last month we talked about backups, so this week, let's talk access:
✅ Use unique, complex passwords for every admin login (a password manager helps).
✅ Limit CMS user roles to what each person needs.
✅ Remove access from anyone who no longer needs it.
✅ Change default admin usernames.

Stay tuned this month as we dig into more cybersecurity essentials.

We talk a lot about SEO and content, but website health starts with the basics: is your site actually backed up and up t...
09/30/2026

We talk a lot about SEO and content, but website health starts with the basics: is your site actually backed up and up to date? 🛡️

Here's a maintenance checklist:
💾 Schedule automatic backups and confirm they're running.
🔄 Keep your CMS, plugins and themes updated to patch security vulnerabilities.
🧹 Remove plugins and tools you no longer use. They're a security risk even when inactive.
📅 Set a recurring reminder to check in, even when nothing seems broken.

This is information a customer proactively shares with you, like quiz results, a survey or 'tell us what you're looking ...
09/24/2026

This is information a customer proactively shares with you, like quiz results, a survey or 'tell us what you're looking for' during signup.

Here's why it matters: as privacy rules tighten and third-party cookies phase out, zero-party data is some of the most reliable information you can get.

These are a few ways to collect it:
📋 Post-purchase/signup surveys
📊 Social media polls
⚙️ Email preference settings
🧮 Interactive calculators like budget estimators

For this week's web health discussion, we're shining the spotlight on tracking conversions. Once you've decided which me...
09/23/2026

For this week's web health discussion, we're shining the spotlight on tracking conversions. Once you've decided which metrics are relevant to your digital marketing goals, you have to set up tracking in GA4.

Here's how:
📋 Review the Events report to see what's already being tracked.
🔍 Define the key events that matter to you, like form submissions, purchases or quote requests.
✏️ Set up those actions in Google Tag Manager and mark them as conversions.
🔗 Connect GA4 to your Google Ads account to track conversions for paid campaigns as well.
🔔 Create alerts to monitor conversion increases and decreases.

Happy first day of fall! 🍂The shifting of the season serves as a reminder that your website deserves a timely change, wh...
09/22/2026

Happy first day of fall! 🍂

The shifting of the season serves as a reminder that your website deserves a timely change, whether that's new photos, updated hours or fresh content.

Consider this your sign to take a look with fresh eyes. What would you update first? If you don't know where to start, we can help you narrow your focus!

Get in touch: https://tinyurl.com/5djbzd54

"Marketing isn't working for us."Maybe. But usually one of these three things is true:1️⃣ The wrong audience is viewing ...
09/18/2026

"Marketing isn't working for us."

Maybe. But usually one of these three things is true:
1️⃣ The wrong audience is viewing your content.
2️⃣ The right audience is seeing the wrong message.
3️⃣ Your efforts are working, but you're not tracking campaign performance.

Three very different problems with three different fixes.

Let's figure out which one you've got. Connect with us: https://www.touchstonedigital.com/contact-us/

Did you know that having the same content on multiple URLs can actually hurt your search rankings? 😬That's where canonic...
09/16/2026

Did you know that having the same content on multiple URLs can actually hurt your search rankings? 😬

That's where canonical tags come in because they tell search engines which version of a page is the "main" one, so your SEO value isn't split.

Here are some common causes of duplicate content:
🔁 URL variations (with and without "www" or trailing slashes)
🔁 Printer-friendly or filtered product pages
🔁 Syndicated content published elsewhere without attribution

The fix? Set canonical tags on similar pages and consolidate where you can.

Digital marketing isn't stagnant, which is why we're always looking for ways to learn. 📚It's National Online Learning Da...
09/15/2026

Digital marketing isn't stagnant, which is why we're always looking for ways to learn. 📚

It's National Online Learning Day, and we're celebrating the deep dives our team completes throughout the year to stay sharp.

Content Developer Jessica Speweike shared her thoughts on the importance of continued education and what she's looking forward to learning next.

Last week we talked about sitemaps that tell search engines what TO crawl. This week, meet its counterpart: robots.txt, ...
09/09/2026

Last week we talked about sitemaps that tell search engines what TO crawl. This week, meet its counterpart: robots.txt, the file that tells them what NOT to crawl. 🤖🚫

When creating one, remember these best practices:
🔍 Keep it simple. Only block pages that shouldn't appear in search results.
⚠️ Double-check you're not accidentally blocking your whole site!
🔗 Reference your sitemap's location in the file.
🛠️ Test changes in Google Search Console before you publish them.

Together, your sitemap and robots.txt file give search engines a clear map of where to go. See you back here next Wednesday!

Address

1600 Madison Avenue
Toledo, OH
43604

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+14192999000

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