Cooper-Smith

05/28/2025

Twice a year, the sunset aligns perfectly with Manhattan’s street grid, creating the stunning phenomenon known as Manhattanhenge. The semi-annual urban spectacle creates a stunning, visual effect through the city’s canyons—nature and cityscape in perfect harmony!

05/26/2025

Today, we remember and honor the brave men and women who gave everything for our freedom. Their sacrifice will never be forgotten.

05/11/2025

Happy Mother’s Day to all of the amazing moms whose strength and warmth inspire us every day. Today, we honor two generations of strong women who have supported Cooper-Smith for decades. Our matriarch, Jackie Tailford pictured here with her son, Matt and her two daughters, Kimberly Cooper (our President) and Tamara Luther. Wishing you all a wonderful celebration of the women in your family.

04/22/2025

Happy Earth Day! Did you know?
Planting just one tree can absorb up to 48 pounds of CO₂ per year — helping fight climate change and providing oxygen.
Let’s protect our planet like our future depends on it—because it does.

04/15/2025

A small but mighty group gathered last Thursday evening at Sylvania Country Club in Sylvania, Ohio for the the WBE Connect Toledo event. Sponsored by the Baz Group and Cooper-Smith Advertising, the purpose of the gathering was to connect woman-owned business leaders who are certified or interested in learning more about the Women's Business Enterprise Council Ohio River Valley (WBEC ORV). Thank you to all who participated.

03/17/2025

Advertising via Connected TV (CTV) has been around for a while. However, at the beginning of 2016, Nielsen reported that only 29% of homes had a Smart TV in the home. Despite the appeal of being able to place targeted ads on living room TV sets, the lack of scale caused many advertisers to hesitate about including CTV in their media mix. In 2025, 99% of U.S. households subscribe to at least one streaming platform that is viewed on either a Smart TV or using ROKU, an Amazon Fire Stick, Google Chromecast or another similar device. With this scale, CTV is now a very sensible addition to the media mix for advertisers both large and small. CTV offers precise targeting, broader audience engagement, and strong halo effects that boost conversions across channels. Plus, advancements in machine learning and marketing mix modeling (MMM) now make it easier than ever to measure its impact.

If you are serious about growth, whether rolling in the dough or pinching every penny, CTV is a channel worth serious consideration.

03/13/2025

This week's "blood worm moon" total lunar eclipse is a must-see celestial event that will paint the moon with a stunning reddish hue as it passes through Earth's shadow. Visible across the U.S. and the Western Hemisphere, the eclipse will begin Thursday evening on the West Coast and early Friday morning on the East Coast. The total eclipse will last for about 65 minutes, offering an incredible opportunity to witness the moon's transformation. The reddish color, caused by sunlight filtering through Earth's atmosphere, will create a captivating "blood moon" effect, making it a rare and awe-inspiring sight. If you’re lucky enough to catch it, the eclipse promises a mesmerizing display of the moon and surrounding stars.

03/10/2025

People need to feel how much you care before they care about what you know. When you lead with empathy and connection, trust follows, and knowledge truly makes an impact. In this clip from In the Arena: Conversations of a Lifetime, Dr. Clint Longenecker shares why showing you care—through listening and connection—matters at every level, no matter the role. You can listen to the entire conversation at https://inthearenabradrieger.buzzsprout.com/1343629/episodes/10480944-dr-clint-longenecker-people-and-organizational-transformer

02/07/2025

In 2024, the Super Bowl on CBS had the most viewers ever, at 120.3 million, an increase over 113 million the previous year. Along with other platforms, Nielsen estimated total viewership at 123.7 million, making it the most watched sporting event of the year. This year’s showdown between the Chiefs and the Eagles in New Orleans is expected to meet and possibly exceed those viewership numbers as the contest is aired on FOX, as well as their ad-supported streaming service, Tubi, and other streaming platforms. The average cost per spot is $7.5 million, up from $7 million a year ago, with some paying as much as $8 million. Many advertisers are gambling and requesting that their spots air late in the game, in anticipation of a close contest and higher engagement by viewers. For a preview of some of this year’s commercials, click the link below.

With a few Super Bowl commercial spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.

01/29/2025

Music is healing for many people, and musicians and bands have a generous history of joining together to raise money for worthy causes. What has changed is how the public can experience the performances. In 1971, the Concert for Bangladesh, organized by former Beatle, George Harrison, could be experienced in person at Madison Square Garden, then later heard on the best-selling album. In 2001, the four major broadcast networks (FOX, ABC, NBC, and CBS) organized a music telethon called “America: A Tribute to Heroes”, that could be seen on all broadcast and cable networks in the aftermath of the September 11th attacks. This Thursday, January 30th, musicians have come together again, with FireAid, a benefit concert dedicated to rebuilding communities that have been devastated by wildfires. Live performances will be held simultaneously at the Intuit Dome and KIA Forum in Inglewood, CA. However, instead of being broadcast by the traditional networks, the concert will be streamed live across a variety of platforms including Amazon Music/Prime Video, Apple Music, Apple TV app, Disney+/Hulu, Facebook/Instagram, iHeartRadio and a few others, demonstrating a big change in how people consume media over the past few decades. For more information about the concerts and how you can contribute, go to

Join us for an evening of music and solidarity. The FireAid benefit concert will be held at Intuit Dome on January 30th dedicated to rebuilding communities that have been devastated by wildfires.

01/23/2025

Sofo Foods, one of the Midwest’s largest family-owned food service distributors, recently launched a new website to better engage their visitors and offer a more robust experience. Cooper-Smith has developed creative assets for many years for the Sofo Foods brand. We were pleased to collaborate with Whitelabel, a Toledo-based firm specializing in website design and development on this project. Whitelabel’s expertise was invaluable, resulting in a fresh, user-friendly design that encourages easy exploration of the vast variety of brands and products that Sofo Foods offers, as well as their 75-year history and employment opportunities. Check it out at https://sofofoods.com.

We are proud to announce the launch of our newly designed website https://sofofoods.com/, which reflects our dedication to innovation and enhancing the customer experience. This platform is tailored for our restaurant and food service partners. We encourage you to explore the new site and stay tuned for more exciting news in the coming months.

01/21/2025

We join our valued client in celebration. Way to go to the BGSU Cheer team!

National Champs 🏆

Congratulations to our own BGSU Cheer on winning a National Championship in the Small Coed Division IA group!!!

👏👏👏👏👏