Cohort.Digital

08/09/2026

How Local Companies can Fight Back Against Big Brands
Local businesses bring a TON of value to their local communities. Hear how they can fight back against their big brand competitors.

08/06/2026

Brand Awareness: Is it Worth the Investment?
Just because you don't see an immediate direct return, doesn't mean it's not worth the investment.

08/02/2026

How do you measure a brand awareness campaign?
Get a quick download on what Alissa looks at when measuring a digital brand awareness ad campaign.

07/23/2026

In this short from beyond the buy, Angie explains how advertisers should decide if ads placed during live event content make sense.

07/22/2026

Live media still has a powerful place in a smart media strategy, but it is not always as simple as buying the biggest audience.

In the latest episode of beyond the buy, Alissa Menke and Angie Grau talk through the value of live sports, live news and live entertainment, including when these placements make sense, when they may not, and why attention matters just as much as reach.

Watch the full episode to hear their conversation.

https://youtu.be/kuHDsZq_8Wc

Live media has a quality that most advertising placements can't rep...

07/17/2026

A company retreat isn’t complete without a little team building, and when you're lucky, a little chocolate.

Yesterday, the cohort gals visited Topeka’s beloved Hazel Hill Chocolate to learn how chocolate is made, what gives it its flavor, and just how much fun it is to make a few sweet treats of our own. We dipped pretzels, created custom bark mixes, sampled plenty of chocolate, and enjoyed some time together outside the office.

Thanks so much to Nick Xidis and the team at Hazel Hill for hosting us – it was definitely a company outing that we'll all remember!

07/15/2026

Sometimes recruitment ads don't work because they rely too strongly on stereotypes. Invest in a broad assortment of creative executions showing a wide variety of folks doing the job.

07/12/2026

ROAS benchmarks can be hard to pin down, especially when performance varies so much by industry, offer, audience and campaign goal.

We came across this recently published chart on EMARKETER from SellMetric’s Q4 data showing ROAS by industry, and thought it was worth sharing as a helpful reference point.

How does your ROAS compare?

07/09/2026

If your company's recruitment campaigns aren't getting the candidates you want, your strategy might be the problem.

Our latest episode of beyond the buy covers what makes recruitment advertising different. Including how to build a media mix around the role and geography you're hiring for, and what transparency on salary and flexibility does for your applicant quality.

Worth a listen before your next open position goes live:

Recruitment advertising looks like marketing, but it doesn't work l...