08/06/2026
Marketing Tip:
Your Business Won’t Grow If Nobody Knows It Exists
I had a few conversations recently with people building online businesses, and I asked them a simple question:
“How are you promoting your business?”
Most of the answers were the same.
“I talk to friends and family.”
“I post on Facebook.”
Then I asked, “Do you run ads?”
Almost every answer was no.
That got me thinking.
Every successful business I’ve ever seen has one thing in common…
They invest in promotion.
Think about it.
McDonald’s doesn’t stop advertising because they already have customers.
Nike doesn’t rely on friends and family.
Local restaurants, plumbers, gyms, and real estate agents all spend money to get in front of the right people.
Why should our businesses be any different?
One thing I noticed is that many people are sending prospects to the exact same replicated company website everyone else has.
The problem?
You’re building your company’s brand instead of building your brand.
People don’t join businesses.
They join people they know, like, and trust.
That’s why I believe in sending traffic to a branded funnel that tells your story first.
It doesn’t guarantee success, but it gives people a chance to connect with you before they ever see an offer.
Another thing I’ve learned over the years…
I never liked feeling like I had to “make friends” just so I could eventually pitch them my business. It never felt authentic to me.
There’s nothing wrong with talking to friends and family. Many people get started that way.
But eventually, you’ll need a way to consistently get in front of new people.
For me, that’s where marketing comes in.
One of my favorite lessons is this:
What do wealthy people buy on payday?
Assets.
To me, marketing is an asset.
Instead of spending every dollar, I choose to put some of it back into my business so it can bring new people into my world.
That’s how I make my money work for me.
No, ads don’t guarantee results.
But if your offer is solid, your message is clear, and you’re willing to learn, they can become a predictable way to generate conversations instead of constantly chasing people.
What do you think?
How do you market your business today?
Have you had better success with referrals, social media, or paid advertising?
I’d love to hear your experience in the comments. 👇
