BBQ Agency

BBQ Agency We cook ad campaigns and content for US and LATAM from scratch, or add side dishes and Latin flavor i BBQ Agency Inc.

is an independent ideas agency serving the new America. BBQ provides services to brands for all their creative needs, including traditional and non-traditional advertising, social media, digital ads, media integrations and content; to total market agencies as a convenient resource for strategic and creative development with strong expertise in the Hispanic market, production
and a world-class cre

ative background; to Hispanic and multicultural agencies in need of an executional partner for creative and media innovation assignments and projects; to media agencies and companies in the search of
creative optimization of their media properties, integrations and added value; and to production houses and directors as an expert hand for Hispanic market-oriented pitching and content production. BBQ was born with the creative
strength and the spirit of collaboration to help its clients tackle the complex total market challenge without compromising the output.

Business and pleasure
05/18/2026

Business and pleasure

Gracias LatinSpots.com por la nota a Pablo Buffagni.Entre otras cosas, habla del objetivo de BBQ agency de profundizar e...
05/13/2026

Gracias LatinSpots.com por la nota a Pablo Buffagni.
Entre otras cosas, habla del objetivo de BBQ agency de profundizar el modelo flexible de agencia, un modelo que BBQ implementa desde hace más de 10 años y hoy es muy común en nuevas agencias frente a los problemas que están enfrentando los holdings

Thanks to LatinSpots for interviewing Pablo Buffagni.
Among other things, he talks about BBQ Agency’s goal of pushing further the flexible agency model, something BBQ started more than 10 years ago and that has now become increasingly common among new agencies as holding companies face growing challenges.

https://www.latinspots.com/revista/detalle/nota/191/bbq-agency-negocio-cultural-para-construir-a-futuro/14180

Tonight’s view.
04/28/2026

Tonight’s view.

Beautiful evening at with at the Casa Argentina Opening Cocktail by
03/13/2026

Beautiful evening at with at the Casa Argentina Opening Cocktail by

02/14/2026
New work for our client Argentine Beef USAThey came from different backgrounds but shared one thing: they’d never experi...
07/15/2025

New work for our client Argentine Beef USA
They came from different backgrounds but shared one thing: they’d never experienced a true Argentine asado.
So we took them to a countryside retreat in Argentina, with premium Argentine beef at the center, shot it reality-style, and created content to promote our beef around the world — at fairs and beyond.
Enjoy!
Fair warning: if you love beef, this will tempt you. If you don’t, maybe skip it.

They came from different countries, most of them strangers to each other, and all of them new to the experience of an Argentine asado with premium Argentine ...

Eva Mendes just posted about her love for Pimpinela. Not Bad Bunny, not Beyoncé — Pimpinela. And suddenly, she’s not a H...
05/14/2025

Eva Mendes just posted about her love for Pimpinela. Not Bad Bunny, not Beyoncé — Pimpinela. And suddenly, she’s not a Hollywood celebrity. She’s the daughter of a Cuban mom. A Latina who grew up with the same telenovela heartbreak soundtrack as millions of Mexicans, Argentines, Colombians.
This is what culture looks like. It travels across borders, generations, and immigration stories.
When people ask how you can speak to “Latinos” without defaulting to Spanish-only or country-by-country messaging — this is how. You find the connective tissue. The emotional inheritance. The music.
It’s not about language. It’s about culture.
https://www.instagram.com/reel/DJo5pJVgHQf/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

BBQ AGENCY AWARDED AGAIN AT THE HMC STRATEGIC EXCELLENCE AWARDS!As an agency that doesn’t typically compete in award sho...
04/08/2025

BBQ AGENCY AWARDED AGAIN AT THE HMC STRATEGIC EXCELLENCE AWARDS!

As an agency that doesn’t typically compete in award shows due to the daily demands of our work and budget priorities, winning for two consecutive years feels incredibly rewarding. This year, we earned a bronze, and last year, both a bronze and a silver, with work for our amazing client IPCVA/Argentine Beef, in the only award we enter due to its relevance in the market—the HMC Strategic Excellence Awards by Hispanic Marketing Council and Collage Group That brings our award entry efficiency to 100%!

It’s a true honor to see BBQ Agency recognized alongside other agencies with so much talent, experience, and dedication.

Congratulations to all the winners, and especially to our friends at Beautiful Beast for their Grand Prix!

https://hispanicad.com/news/beautifulbeast-takes-top-honors-at-the-hmc-strategic-excellence-awards/

Excited to share that one of our initiatives for Argentine Beef USA (IPCVA) has been shortlisted for the Hispanic Market...
03/30/2025

Excited to share that one of our initiatives for Argentine Beef USA (IPCVA) has been shortlisted for the Hispanic Marketing Council ‘s 2025 Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.

Grateful to our team at BBQ Agency in collaboration with BIG BITE Marketers, and our amazing client for making it possible.

Honored to be in such great company—congrats to all the finalists!

https://hispanicmarketingcouncil.org/press/24-companies-earned-a-spot-on-hmcs-2025-strategic-excellence-awards-short-list/

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1218 El Prado Avenue, Suite 128
Torrance, CA
90501

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