Why would your business want to use social media? With platforms such as Twitter, Facebook, and Yelp you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media helps you listen to what people are saying, including your customers, prospects, peers and competitors. You can generate leads through all the major social networking sites (Twitter is very effective for this, particularly in B2B). This will help you to attract more customers, who you can dazzle by providing a personal touch, building relationships and driving loyalty. All of this can be accomplished for a low cost without sacrificing quality
The quick truth is that it can be summed up in one word, “mobile”. Smartphone pe*******on has soared as it the devices have become more affordable and the wireless networks more ubiquitous and faster.
•There are just over 3 billion active Internet users (45% of the world’s internet users)
•Nearly 2.1 billion people have social media accounts
•3.65 billion mobile users have access to the internet via smartphones and tablets
•Close to 1.7 billion people have active social media accounts
