Active Marketing

10/28/2021

SEO Content Marketing

Search engine optimization, or SEO, is a term that has been around for a long time. Originally coined back in the 1990s, SEO has been used to describe a variety of techniques used to improve how a site positions in Search Engine Results Pages (SERPs). Originally, SEO was just that. There wasn’t white hat, black hat, or any other precursors used to describe the techniques used. It was all just SEO.

Over time, this changed. As search engines evolved, they became more and more aware of the tactics used to manipulate how a site showed up in their results page. As a result, search engines started to penalize sites that were blatantly gaming the system to show up in results. From keyword stuffing to irrelevant internal linking schemes, the list of techniques used to increase positioning was vast and ever-changing to outsmart the changing search engine algorithms.

Learn more here: https://www.activemarketing.com/blog/search-engine-optimization/seo-content-marketing/

SEO has been around since the early days of search engines. But it's since evolved. Click here to read our methods for successful SEO content marketing.

10/27/2021

Why You Have to Stop Optimizing Your Website for Google

Optimizing your website specifically for the search engines no longer works and it’s costing your business time and money. That’s a pretty bold statement—intentionally–because it’s true. Instead, to rank well for search queries relevant to your business, you should be optimizing all of your marketing efforts for your potential clients.

This is straight from Google. It isn’t new, but unfortunately, it doesn’t seem to be making its way around (to agencies or their clients) quickly enough or clearly enough. I’ve pulled out the snippets you need to be most concerned with, and you can learn more in our article .

Learn more here: https://www.activemarketing.com/blog/search-engine-optimization/heres-stop-optimizing-website-google/

Years ago SEO was nice and easy. Stuff a word here, add a title there. But this is no longer the case. Learn why you need to stop optimizing your site.

10/20/2021

3 Insanely Simple Ways to Increase Call-In Leads

Many businesses have a sales cycle that begins online and is completed offline. Often with a span of weeks, months or longer in between the beginning and the end. This makes lead quality and quantity critical to the growth and success of your business.

Your sales team is strapped for time and you need to make sure they’re pursuing the leads that are most likely to close as clients. You also have to make sure there are enough of them coming in to keep pipelines full.

Here are three fast and simple improvements you can make to see a near-immediate uptick in the number of qualified leads and prospects calling your business: https://www.activemarketing.com/blog/conversion-rate-optimization/3-insanely-simple-ways-increase-call-leads/

Active Internet Marketing explains 3 quick and easy ways to drive phone leads for your business. Implement these tips and see real results today.

10/18/2021

ACHIEVE Treatment Center Case Study

ACHIEVE Behavioral Healthcare prides itself on being one of the most accessible continuing care treatment facilities in the United States—but when they contacted us, their brand wasn’t demonstrative of everything that made them a successful, effective addiction treatment program.

With the foundational pieces in place, our team got to work and created a brand book that included each of the items listed above and also documented ACHIEVE’s writing style, color palette, typography, logo usage and photography styles. We also redesigned and developed ACHIEVE’s website so that it was responsive, meaning it would display appropriately across all devices. Lastly, we designed several print pieces, including a trifold brochure and an event table-top display.

Ultimately, we were able to strengthen ACHIEVE’s existing brand equity and reintroduce ACHIEVE Behavioral Healthcare to its target audience. Learn more about this case study here: https://www.activemarketing.com/blog/branding/achieve-treatment-center-case-study/

Active Marketing is a digital marketing agency that specializes in the treatment industry. Click here to see our work for ACHIEVE Treatment Center now.

10/14/2021

5 Simple Steps to Be Relevant and Engage Your Audience

So you’ve spent thousands of dollars in marketing. You’ve created banner, print and radio ads. You’ve built up your SEO, and you’ve even redesigned your entire website. Now is the moment to release the culmination of months of work to the world. But weeks go by, and nothing happens. No clicks. No calls. No conversions. You did everything right—how is this possible?

There’s a chance that your audience isn’t even seeing your message. You can spend millions on marketing materials, but if your message isn’t reaching the right people in the right place at the right time, you might as well be shouting into the void. To successfully reach your target audience, your marketing must be relevant.

Learn more here: https://www.activemarketing.com/blog/strategy/5-simple-steps-to-be-relevant-engage-your-audience/

In developing a brand everyone needs to be relevant and engage their audience, but how do the pros do it? Click here to learn 5 easy but crucial steps now.

10/12/2021

Monitoring Your Brand Reputation

Your consumers’ opinions, thoughts and words can spread like wildfire, and people will listen. One bad review in the right place can lead to a hoard of angry picketers outside of your building wanting to stop your company in its tracks. Bad reviews are cancerous to your brand image.

Keeping tabs on what others are saying about you across social media platforms, on review sites, and offline will allow you to respond, nip issues in the bud and share wins. If left unchecked, a whole world of conversations will exist behind your back, good or bad, that you won’t be able to harness or learn from. The most successful companies are those that know what their customers are saying about them and react in a smart, effective way.

Learn more here: https://www.activemarketing.com/blog/reputation-management/monitoring-your-brand-reputation/

Knowing what people think of your business, your brand reputation, is crucial for growth. Here are some practical tips for listening to what your customers are saying.

10/06/2021

Building a Great Brand: The Next 3 Steps

Here’s a quick recap of the first three steps to building a great brand:

1. Define your values
2. Understand your customers
3. Determine where you fit in the big picture.

As helpful and significant as those steps are, they are only a small piece of the puzzle that is branding. These next three build on top of them and create more concrete, tangible messages that you will be able to attach to your brand across whatever marketing avenues you decide to venture down.

Learn more here: https://www.activemarketing.com/blog/branding/building-great-brand-next-3-steps/

We've gathered the six most important steps to take in order to create a recognizable brand that you can truly be proud of.

10/05/2021

The First 3 Steps to Building a Great Brand

If you look it up, you’ll find something along the lines of a name, symbol, or design that identifies and differentiates a product from other products, but it’s so much more than that. A brand is yours. It’s your story. It’s your logo. It’s your foundation. It’s the feeling your customers get when they walk through your doors. It’s the personality; cornerstone of your business.

Learn more about building a brand here:

09/30/2021

Social Media Marketing vs. Content Marketing

We live in a world where every person who has touched a computer in the last decade knows what social media is and can typically come to the conclusion of what is means to market on social media. However, we also live in a world where many people — even in our industry —don’t know what content marketing is.

More times than not it is assume that content marketing is a counterpart to social media marketing, but that is not entirely true. Let’s clear the confusion and learn how they truly fit together.

Learn more here: https://www.activemarketing.com/blog/social-media-marketing/social-media-marketing-vs-content-marketing/

What's the difference between social media marketing and content marketing? We have the answers here. Click here to learn more.

09/27/2021

The Best Medical Marketing Strategies to sell DME

The United States Department of Commerce projects that the medical device market is expected to be $208 billion by 2023. It goes without saying that there is a lot of investment in the medical technology market. However, it is one thing to be in a sector with so much value, and it is another thing to carve out a value for yourself and your business. Having a great medical marketing strategy in the current digital world helps you stand out.

In simpler terms, content marketing is about telling the right stories to your customers – stories that continuously reflect how valuable medical equipment is to people’s lives. Unlike one-off advertising, content marketing is one way to show your customers that you care about their exact needs, and you’re not just throwing information at them.

Learn more here: https://www.activemarketing.com/blog/strategy/medical-marketing-strategies/

Do you want to sell more durable medical equipment online? Learn new medical marketing strategies to help you stand out. Read more here.

09/24/2021

Medical Device Marketing

Thanks to the rapid advancement in technology, the medical device industry has grown tremendously in the past couple of years. According to projections by GlobeNewswire, the medical devices market was valued at US $483,285.8 million in 2019 and is expected to reach an all-time high of US$ 767,684.9 million by 2027.

It is speculated that the industry’s incredible growth is tied to the growing medical device industry and the rising prevalence of chronic diseases. In terms of international trade, the US department of commerce is regarded as the world’s largest device market with an estimated worth of $156 billion in 2017.

The first step of surviving in the medical device industry is getting into the medical device market and having a viable product to sell. The next step is finding the best marketing strategies to help your brand stay relevant and profitable regardless of your competition.

Learn more here: https://www.activemarketing.com/blog/strategy/medical-device-marketing-strategies/

Would you like to increase your brand recognition with tested and proven medical device marketing strategies? Learn from marketing experts!

09/22/2021

10 Medical Equipment Marketing Tips

The durable medical equipment industry is a huge one, and it continues to grow every year. The heavy reliance of the military and health sector on medical equipment ensures that it will always be in high demand. In the past, medical equipment marketing techniques were tailored to appeal to a very streamlined audience of doctors and upper management staff in major health organizations. DME providers used traditional medical equipment marketing to increase their awareness and gain potential customers’ loyalty.

Thanks to technological advancement and a change in how medical equipment is bought, used, and marketed, medical equipment brands can now spend relatively less on digital marketing techniques and still get huge returns.

Learn more here: https://www.activemarketing.com/blog/strategy/10-medical-equipment-marketing-tips/

Get to know 10 medical equipment marketing tips that enhance product sales and brand recognition. Marketing can be tricky, let us help!