Greenlight Marketing

02/23/2024

Great night at the local NW MI ADDY Club.
Thanks goes out to all of the Addy club volunteers and the wonderful clients who appreciate great work. .

11/16/2023

02/27/2023

Greenlight wins 4 Gold & 5 Silver ADDY Awards From The Great Lakes Bay Ad Club for their marketing campaign for the North Branch Outing Club. The NBOC is a historic fishing and hunting lodge since 1916. Greenlight created unique branding that celebrates its heritage and connects with fly fisherman and upland hunters. Greenlight won awards for the logo, brand identity, website, collateral, and social media videos.

03/15/2021

Leelanau Peninsula Wine Trail

Greenlight Marketing was engaged by the Leelanau Peninsula Wine Trail to design a new, fresh logo that captured the true spirit of the trail and the 29 individual wineries. While Greenlight created several unique logo options for consideration, the logo transforming the word LEELANAU into the shape of a wine bottle was easily the favorite. Building upon the new mark, Greenlight designed shirts, caps, wine glasses and window decals showcasing the LEELANAU wine bottle.

03/08/2021

Legend Of The Sea
Brand Extensions. Part 2.

This was a dream project for the designers and illustrators. Additional LTS branded swag to showcase for the expedition including shirts, jackets, vests, hats, rash guards and recycled sail bags. Needless to say, our client and their surprised guests were blown away. They were seen (as were aboriginals who received gifts) all across the islands dressed in their Legends of The Sea attire!

03/08/2021

Legend Of The Sea
Brand Extensions. Part 1.

After creating several exciting brand marks for a once-in-lifetime sailing adventure to the islands of Papua New Guinea, Greenlight was tasked with designing ancillary elements for the expedition including invitations, wearables, bags, playing cards, sunglasses and mugs. A custom crate filled with PNG swag was delivered to everyone prior to their flight. Needless to say, our client and their surprised guests were blown away. They were seen (as were aboriginals who received gifts) all across the islands dressed in their Legends of The Sea attire!

03/05/2021

Greenlight was tasked to create unique branding to celebrate a once-in-a-lifetime scuba diving adventure. Sailing onboard the HEMISPHERE a 145’ catamaran to the islands of Papua New Guinea. The idea was to carry the branding on burgees, jackets, vests, rash guards, shirts, hats, bags and decals to commemorate the experience. Greenlight researched the rich history and culture of Papua New Guinea and the world of TIKI to design several logo options featuring a bright color palette and hand-drawn illustrations.

03/04/2021

Greenlight Strikes Gold! And Silver!
We’re proud to announce we received 5 awards, two gold and three silver, last Friday from the AAF - Great Lakes Bay Region for our work with the Leelanau Peninsula Wine Trail and Legends of the Sea. Thank you to our wonderful clients. Special thanks to following folks Brandon Jenkins, illustrator Rj Raines and Ashlyn-Skurski

01/28/2021

Exciting news for our client MT Bohemia in the UP! Their brand new Copper Highlands snowshoeing trails are now open. If you have never been to the Keweenaw County in western UP it's breath taking — year around.

The resort's late opening comes with good news for those who like to snowshoe.