06/15/2026
Sometimes the best solution for your brand is a fresh start — and that’s exactly what HomeSteady did.
Their old name and identity no longer reflected who they were or who they wanted to reach. Our team dove into audience insights, industry research, and competitive analysis to uncover what sets them apart — and created a new name and brand that tells their story.
Result: a confident, cohesive brand that connects with customers and franchisees alike.
If you want to check out the whole study, read the blog: https://www.oneupweb.com/case-studies/franchise-rebrand-homesteady/