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PSC Crafting compelling stories that promote organizations, build communities and enhance reputations. Your story is our strategy.

We join WSW – Winning Strategies Washington and Princeton Public Affairs Group to form an award-winning full-service marketing communications firm that delights in crafting stories, promoting organizations, marketing companies, and building reputations. Through all the right media, we help you reach the people who matter to you. Together we:

- Begin each engagement by understanding “what success looks like” for you. This is our stake in the ground.

- Seek first to understand, before we seek to be understood. We listen carefully to you and to your customers.

- Craft your authentic story, starring your organization or your customers. We look to educate and entertain, rather than interrupt.

- Fashion an integrated communications plan to reach the right people in the right way at the right time.

- Reach people through controlled media to educate key audiences and position the organization; earned media to gain credibility and raise awareness; digital interactive and social media to exchange information and gain feedback; and events to motivate, reinforce views and provide Q&A.

- Report back to you regarding metrics and needs. If a crisis occurs, we’re ready in advance with an action plan.

We’re excited to congratulate Kayla Latendresse on her promotion to Senior Associate!Since joining PSC, Kayla has brough...
10/08/2026

We’re excited to congratulate Kayla Latendresse on her promotion to Senior Associate!

Since joining PSC, Kayla has brought a thoughtful, collaborative approach to her work, helping move projects forward with care and attention to detail. Her growth has been a great addition to the team, and we’re excited to see her take on new opportunities in her role as Senior Associate.

Congratulations, Kayla!

The PSC team met at our Trenton office for a full day of presentations and discussion spanning public policy, marketing,...
10/05/2026

The PSC team met at our Trenton office for a full day of presentations and discussion spanning public policy, marketing, and the future of communications.

PPAG's Al Gaburo joined us to talk about the role of communications in public policy work. PSC Managing Partner Ethan Andersen shared insights into our firm's growth; Colleen Kendrik, Executive Director, Strategy & Client Development, led a discussion on nonprofit marketing; and Norris Clark, Co-Founder and Advisor, shared his perspective on the industry's direction and AI in communications.

We also welcomed Alondra, our newest intern, through PSC’s ongoing partnership with The College of New Jersey's School of the Arts and Communication.

Bringing the team together gives us a chance to share what we're learning, explore new tools, and discuss the best practices shaping communications today. Those conversations help us bring new ideas and approaches back to our day-to-day work and better serve our clients.

PSC-ers Norris Clark, Ethan Andersen, and Emaleigh Kaithern recently joined our friends from the UMC - Abundant Life for...
09/25/2026

PSC-ers Norris Clark, Ethan Andersen, and Emaleigh Kaithern recently joined our friends from the UMC - Abundant Life for Seniors, who hosted the NJ Chamber Breakfast at their headquarters. It was a wonderful morning of networking with new and familiar faces, including Hazel Clark and Gary Gellman. The event also included insights into how Rowan University is one of the fastest-growing public research universities in the United States and how its developing partnership with UMC will transform intergenerational living and learning in New Jersey.

A special shoutout to Max Moran, PSC’s Senior Graphic Designer, who designed the event banner shown in this photo.

Congratulations to our valued partner, the UMC Foundation, on their accolades in the 2026 National Mature Merit Awards! ...
08/21/2026

Congratulations to our valued partner, the UMC Foundation, on their accolades in the 2026 National Mature Merit Awards! UMC - Abundant Life for Seniors received three awards, including one for a PSC-designed brochure outlining the Foundation's mission and services for seniors across New Jersey.

PSC-ers Ethan Andersen, Melissa Vola, and Celina Henry recently spent the day at the Atlantic City International Airport...
08/18/2026

PSC-ers Ethan Andersen, Melissa Vola, and Celina Henry recently spent the day at the Atlantic City International Airport to connect with the team and discuss what’s next for ACY.

It's always a pleasure to be on-site and collaborate in person!

Please join us in congratulating Aly Boyle as she steps into a full-time Graphic Designer role at PSC!Aly has become a v...
08/12/2026

Please join us in congratulating Aly Boyle as she steps into a full-time Graphic Designer role at PSC!

Aly has become a valued member of our team, bringing a thoughtful approach to design while supporting our work with higher education clients and across the firm.

We’re excited to see Aly expand her role with PSC and look forward to all she’ll continue to contribute to the clients we serve. Congratulations, Aly!

Members of the PSC team recently attended and supported the third annual Sheila Y. Oliver Legacy Brunch. The event bring...
07/30/2026

Members of the PSC team recently attended and supported the third annual Sheila Y. Oliver Legacy Brunch.

The event brings together leaders from across New Jersey while advancing the Sheila Y. Oliver Foundation's mission to empower young women pursuing careers in public service through mentorship, leadership development, scholarships, and civic engagement.

Congratulations to the Sheila Y. Oliver Foundation on another uplifting event!

We're pleased to welcome Erin Pinkelman and Jayne Pusateri to PSC as our newest Associates!As our team continues to grow...
07/16/2026

We're pleased to welcome Erin Pinkelman and Jayne Pusateri to PSC as our newest Associates!

As our team continues to grow, we're excited to welcome professionals who bring fresh perspectives and a collaborative approach to client service. We look forward to the ideas and expertise Erin and Jayne will bring to our team and the clients we serve.

Please join us in welcoming Erin and Jayne!

Please join us in congratulating Celina Henry on her well-deserved promotion to Senior Associate!During her time at PSC,...
07/14/2026

Please join us in congratulating Celina Henry on her well-deserved promotion to Senior Associate!

During her time at PSC, Celina has distinguished herself through her thoughtful approach to client relations, strong project management skills, and ability to navigate complex communications challenges. As Celina continues to expand in her new role, we look forward to celebrating her future success.

Congratulations, Celina!

07/13/2026

PSC collaborated with our sister company, WSW Winning Strategies Washington, to produce a series of videos for its new website, highlighting how WSW "helps make the good happen."

It's always rewarding to work with our sister companies and help tell the stories behind their work and their impact on the clients they serve.

Address

160 W State St
Trenton, NJ
08608

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16092781600

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