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05/20/2026

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05/13/2026

I received this article from Bank of America and thought all small business owners might find this of use.

Discuss these ideas with your tax professional to potentially reduce your tax liability for this year and beyond

04/20/2026

04/16/2026

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04/16/2026

The Spring Cleanup Your Google Business Profile Needs

Spring is here—bringing longer days, warmer weather, and a surge of activity for many local businesses. While you’re getting your team, inventory, and schedules ready for the busy season, don’t overlook one critical area: your Google Business Profile (GBP). Like any part of your business, it can become outdated over time. And with Google constantly evolving, an unmaintained profile can quietly lose ground to more active competitors.

The good news? A simple refresh can quickly improve your visibility and help you capture more customers when demand rises.

Start with your visuals. If your photos are outdated, replace them with fresh images of your team, recent projects, or your current storefront. Updated visuals signal that your business is active and relevant.

Stay active with posts. Adding regular updates, announcements, or special offers shows Google—and potential customers—that your business is engaged. Even small, consistent updates can give you an edge over competitors who neglect their profiles.

Double-check your hours. Accurate hours are essential. If you’ve changed your schedule or added new availability, update it immediately. Incorrect hours can frustrate customers and hurt both trust and rankings.

Connect your online presence. Make sure your social media accounts are linked. Google increasingly looks at your broader online activity, so having consistent, connected profiles strengthens your overall visibility.

Respond to reviews. Look for any unanswered reviews and reply to them—both positive and negative. This demonstrates engagement and builds credibility with potential customers.

A quick GBP cleanup doesn’t take long, but it can have a significant impact. As business picks up, Google tends to favor profiles that are accurate, active, and complete. Think of it as getting your digital storefront ready—just as important as preparing your physical one.