05/14/2026
Most business advice was built for men's bodies. Push through. Be consistent every day. Show up the same no matter what.
That works fine if you're running on a 24-hour testosterone cycle. It works less well if you're on a 28-day one and trying to record video content during a week you can barely get dressed.
This week on Imperfect Marketing I sat down with Renae Fieck, author of Cycle Sync Your Business, to talk about what's actually happening hormonally across the month and how to plan content, calls, and creative work around it instead of against it.
A few things I'm already using:
Record your video and on-camera content during ovulation. Your skin literally changes, you sound more articulate, and you'll probably only need one take. Save your writing-heavy work for the luteal phase when you can actually tap into feelings (which makes for way better copy). And use your menstrual week to step back and do the CEO-level planning that always gets lost in the day-to-day.
Renae's marketing lesson at the end is also worth sticking around for. Short version: your messaging is never going to be "done," and the sooner you treat content like an experiment instead of a final exam, the easier marketing gets.
Tune in wherever you get your podcasts. YouTube version is up too. Link in the comments.
