Kendra Corman

Kendra Corman Grab yours at kendracorman.com/aiplaybook Staying top of mind by providing value to your audience is so important.

Ready to make AI your content bestie? 🤖✨ Marketing pro Kendra Corman here with 20+ years of experience & a free AI Content Creation Playbook that'll revolutionize your writing game! I work hard to make sure that you are able to provide relevant, value added information to your audience on a consistent basis. As the founder of H2H Consulting, I found that I couldn't help as many people as I wanted

and I was turning away potential clients that needed assistance on a regular basis. I have worked to create a program that offers free marketing advice in my Facebook Group: https://www.facebook.com/groups/marketingtipstricks and by offering courses. Stay tuned for information about my courses coming soon.

09/01/2026

Ask them.

Matt Raminick says the simplest move a company can make, big or small, is a quarterly customer survey and a question on the purchase confirmation page. Most businesses have no formal process for it at all, and what comes back is often nothing like what the team assumed.

Watch the full conversation: https://youtu.be/6pZj_6vL1UI

08/31/2026

Adam Rosen's biggest lesson learned: patience. So many businesses cut a campaign right before it takes off, then repeat that same cycle forever. Here's how to read the breadcrumbs instead. Full episode on YouTube: youtube.com/

08/28/2026

Not your logo. Not your colors.

Matt Raminick gave me the cleanest definition of brand I've heard on this show, and it's four questions: Who are you for? What problem do you solve? What makes you famous? What brings people back?

Answer those and the branding gets easy. Skip them and no amount of design work saves you.

Watch the full conversation on brand, positioning, and knowing your customer: https://youtu.be/6pZj_6vL1UI

In one sentence: who is your brand for?If that took you a while, this episode is for you.Matt Raminick gave me the best ...
08/27/2026

In one sentence: who is your brand for?

If that took you a while, this episode is for you.

Matt Raminick gave me the best definition of "brand" I've heard on this show, and not one word of it is about a logo. It comes down to four things:

Who you're for
What problem you solve
What makes you famous
What brings people back

Everything else comes after.

Also in this episode:

Why doing fewer things better beats being everything to everyone
How to build a customer persona from data and real conversations
The research tool most businesses skip (hint: just ask)
Why the feature you're proudest of may not be the one they love

Listen wherever you get your podcasts, or watch on YouTube: https://youtu.be/6pZj_6vL1UI

08/26/2026

A couple of days. That's how quickly Kathie Feng says the market will tell you.

She had a client sitting at a 2% click-through rate. After reshuffling the creative and rebuilding the story, it hit 10%. Here's how she structures the test so the results tell her which creative is landing instead of leaving her guessing.

Watch the full conversation: https://youtu.be/9USeMzYrtj0

08/25/2026

People spend less than one second on a creative before they scroll. Less than one.

Kathie Feng breaks down the three jobs a paid ad has to do: catch attention in the first two or three seconds, hold a storyline through the next fifteen, and close with a call to action clear enough that people actually tap it. Miss the first one and the other two never happen.

Watch the full conversation: https://youtu.be/9USeMzYrtj0

08/24/2026

There are two systems running your customer's decisions, and most of us pitch to the wrong one. Patrick Van der Burght breaks down System 1 (your fast, intuitive brain) versus System 2 (your slow, logical brain), and why understanding the difference is the key to getting more yeses. Want the whole science of decision making? Watch the full episode on YouTube 👉 youtube.com/

08/21/2026

Fifteen to thirty seconds. That's it.

Kathie Feng explains why: average video watch time on Meta is six to eight seconds, so every second past thirty is budget nobody sees. And inside those first fifteen seconds you still need a hook strong enough to stop the scroll before anyone hears your message.

Watch the full conversation on Meta ads, pricing, and what to fix first: https://youtu.be/9USeMzYrtj0

Ever feel like Meta is quietly eating your money?New episode of Imperfect Marketing. I sat down with Kathie Feng to talk...
08/20/2026

Ever feel like Meta is quietly eating your money?

New episode of Imperfect Marketing. I sat down with Kathie Feng to talk about why ads stop converting and what to check before you raise the budget.

Short version: people scroll past a creative in under a second, and average video watch time is six to eight seconds. A long ad stuffed with five messages is money set on fire.

In this one:

Why 15 to 30 seconds is the sweet spot
How to earn attention in the first two or three seconds
Why boosting a post isn't the same as running an ad
The creative test that took one client from 2% to a 10% click-through rate
What to fix when people click but don't buy

Listen wherever you get your podcasts, or watch on YouTube: https://youtu.be/9USeMzYrtj0

08/19/2026

When you stop posting, your audience doesn't assume you're busy. They wonder if you closed up shop, and then they move on. Here's why visibility is "I still exist" signaling for your business. Watch the full episode of Imperfect Marketing on YouTube: youtube.com/

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Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
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