Kendra Corman

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Kendra Corman Grab yours at kendracorman.com/aiplaybook Staying top of mind by providing value to your audience is so important.

Ready to make AI your content bestie? 🤖✨ Marketing pro Kendra Corman here with 20+ years of experience & a free AI Content Creation Playbook that'll revolutionize your writing game! I work hard to make sure that you are able to provide relevant, value added information to your audience on a consistent basis. As the founder of H2H Consulting, I found that I couldn't help as many people as I wanted and I was turning away potential clients that needed assistance on a regular basis. I have worked to create a program that offers free marketing advice in my Facebook Group: https://www.facebook.com/groups/marketingtipstricks and by offering courses. Stay tuned for information about my courses coming soon.

10/16/2026

I watched someone ask AI how to be more efficient. AI told her to use less AI.

Well — sort of. A client's facilities manager uploaded their standard operating procedures and asked one question: how do I make this more efficient?

AI's answer: build a SharePoint list with a few automations. That's it. Not fancy. Not an AI takeover. Just a smarter version of what they already had.

She's not techie. She still walked into her IT provider knowing exactly what to ask for. They built it. Done.

The win was never "we used AI." The win was seeing the opportunity hiding in a process she already ran.

Full episode on Imperfect Marketing — listen wherever you get your podcasts or watch on YouTube 🎙️

"How can we use AI in our business?"I hear some version of that question almost every day, and I need you to stop asking...
10/15/2026

"How can we use AI in our business?"

I hear some version of that question almost every day, and I need you to stop asking it.

I know it feels productive. It isn't. It sends you shopping for places to jam a tool in, instead of looking at where you're actually bleeding time and money. That's how you end up trying to boil the ocean and finishing absolutely nothing.

I don't want you to be an AI-first business. I want you to be a problem-solving-first business.

Start with the knot in the process. The delay. The backlog. The thing that eats way more time than it should. Then — and only then — ask whether AI can help with it. Sometimes the answer is no, and that's a great answer, because you still solved the problem.

In this episode:
→ My favorite client story, where AI's advice was to build a SharePoint list (not to use more AI)
→ The single highest-return first AI project for almost everybody
→ Why one measurable win beats 10 half-started experiments
→ What Tesla does with AI that your small business should copy
→ Your one action step for this week

Q4 is staring you down and "figure out AI" is somewhere on that list. Let's make that list smaller.

Listen wherever you get your podcasts, or watch on YouTube 👇

10/14/2026

How do you know it's time to stop doing your own PR?

Lauren Kwedar Cockerell's short answer: when you have more dollars than time.

But here's the part that stuck with me — at some point your success is going to outpace your capacity. There will always be things only you can do. Pitching yourself to podcasts probably isn't one of them.

Full episode on Imperfect Marketing — listen wherever you get your podcasts or watch on YouTube 🎙️

10/13/2026

Pitching a story is like playing 4D chess.

You're not just convincing a reporter. You're convincing a reporter that their audience will care. And you have to make that reporter successful at their job in the process.

So before you pitch anything, ask the best question in marketing: who cares? If the answer is "me and my mom," keep working on it.

Full episode on Imperfect Marketing — listen wherever you get your podcasts or watch on YouTube 🎙️

10/12/2026

Before you write a single instruction, finish this: a successful output looks like and includes ___. If you can't finish it, that's your sign you don't know what you want yet. Watch the full episode of Imperfect Marketing on YouTube: youtube.com/

10/11/2026

Name three things that make your business different. The third one is the only one that counts.

Lauren Kwedar Cockerell's test: the first thing you say, your competition says too. The second one starts to separate you from the pack. By the third, you should be standing completely alone.

That third thing is your story. Everything else is just table stakes.

Full episode on Imperfect Marketing — listen wherever you get your podcasts or watch on YouTube 🎙️

10/09/2026

A $4,000 press release sounds insane. Until you see what's actually in it.

Writing it. Building the media list. Pitching it. Prepping the interviews. Media training. Sitting on every single call she landed.

She quoted 40 hours. It took 40 hours. That quote was a bargain and the client had no idea.

If PR feels overpriced to you, you're probably pricing the document instead of the work.

Full episode on Imperfect Marketing — listen wherever you get your podcasts or watch on YouTube 🎙️

10/08/2026

PR is not marketing. Marketing is not PR. They're friends — they are not twins.

Lauren Kwedar Cockerell said it better than I ever have: PR is a function of leadership and management. It's your reputation. Marketing is a function of sales. It should have an ROI, and if you can't get clear data, it isn't working.

Stop asking your press release to close deals.

Full episode on Imperfect Marketing — listen wherever you get your podcasts or watch on YouTube 🎙️

PR is not marketing. I will say it louder for the people in the back.This has been my pet peeve for years, and this week...
10/08/2026

PR is not marketing. I will say it louder for the people in the back.

This has been my pet peeve for years, and this week I finally got to argue about it with someone who actually lives on the PR side — Lauren Kwedar Cockerell, who fell in the door of a PR firm at 22 and never left.

Here's the line that made it click for me: PR is a function of leadership and management. It's your reputation. Marketing is a function of sales, and it should have an ROI you can point to. If your marketing can't show you clear data, something's broken. If your PR feels a little squishy… that's kind of the point.

They're friends. They are not the same person.

In this episode:
→ The "who cares?" test (your sale is not news, I'm so sorry)
→ How to make a 10th, 25th or 75th anniversary something people actually cover
→ Why one press release can eat 40+ hours of someone's life
→ How to know when it's time to hand PR off to a pro
→ Why AI search is surfacing recent earned media way faster than your blog posts

If you've ever sent a press release into the void and heard nothing back, this one's for you.

Listen wherever you get your podcasts, or watch on YouTube 👇

10/05/2026

Most of us plan our marketing like we'll feel motivated every single week. I plan for my worst weeks instead. Whatever you can sustain when life is on fire, that's your real floor. Watch the full episode of Imperfect Marketing on YouTube: youtube.com/

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