MBE Group

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from MBE Group, Advertising agency, 101 W. Big Beaver Road. , Suite 1400, Troy, MI.

MBE Group is a global, full-service marketing and communications partner with 40 years of proven experience in the mobility sector and deep expertise in tech and consumer goods.

09/01/2026

Stat of the Month

Branded podcasts can increase brand favorability by 14%, and 38% of listeners have purchased a product based on a podcast ad, according to the Digital Marketing Institute. In B2B, where trust is built over time and sales cycles can be long, a podcast gives a brand sustained, focused attention from an audience that chooses to be there.

08/27/2026

E-commerce product pages are typically built to explain what a product is. To convert, you also need to anticipate the questions, hesitations and comparisons a buyer is working through. Research from the Baymard Institute shows that cart abandonment averages 70% globally, much of it driven by pages that leave buyers with unanswered questions.

To improve your conversion, make sure price, key specs, availability and social proof are visible without scrolling. For complex or higher-consideration products, longer descriptions actually convert better, with some research pointing to up to 1,000 words in B2B and high-consideration categories. With 73% of your traffic coming from mobile, make sure it works as well and looks as good as the desktop version. And have an abandoned cart strategy in place that focuses on timely email follow-ups.

08/25/2026

Trending Now

Zero-click content is a strategy trend that the algorithms reward. Brands are publishing complete, useful information directly in a post rather than linking out to a longer piece, which audiences with less patience prefer. According to Taboola's 2026 B2B Social Media Trends report, marketing teams are prioritizing zero-click value, delivering expertise fully on social platforms.

08/20/2026

In the recreational vehicle industry, the purchase decision is as much about identity as it is about product. How often does someone buy an RV because they need transportation? Most likely, they are buying it because of what it represents: freedom, adventure, time with family – a way of life they've most likely been dreaming about for some time.

Brands in this industry need to build their marketing around that aspiration rather than vehicle specs. That doesn't mean ignoring the product, such as payload capacity, floor plans and towing ratings. These things matter to the buyer, too. But aim to lead with the lifestyle and support it with the details.

08/18/2026

Does this sound familiar? Your social media follower counts are up. Impressions look good, too. But none of it seems to be translating into actual business results.

The answer usually comes back to measuring the wrong things. This month’s blog post gets into what's actually worth tracking on social media and what isn't. It also covers something that doesn't get talked about enough: the 90% of your audience that reads your content, finds exactly what they needed and moves on without ever liking, commenting or sharing a thing.

Read the post: https://mbe.group/blog/social-media-numbers-the-ones-that-look-good-and-the-ones-that-matter/

08/13/2026

Sponsorships represent a significant marketing investment for many companies; however, measuring what they actually return is a consistently cited challenge in B2B marketing. According to the Cvent 2026 Event Statistics Report, 54% of marketers aren't tracking event registrations, 53% aren't tracking opportunities created and 40% aren't tracking attendance rates as part of their ROI metrics.

B2B companies also need to track how closely the event audience matched their target customer profile, cost per lead and where those contacts are in the pipeline 90 to 180 days after the event.

Before renewing any sponsorship, pull the contacts generated from last year's event and track how many became active opportunities. That number, compared against the full cost of the sponsorship (including travel, staff time and other expenses), will help you determine whether or not to renew that sponsorship.

08/11/2026

Open water, adventure, precision engineering – the Marine industry has great storytelling material and some of the most passionate customers in any consumer category. The recreational boating market is projected to grow from $29.31 billion in 2025 to $37.64 billion by 2031, according to Mordor Intelligence. That is a significant and growing audience to capture.

The opportunity spans every communications channel:

• Media relations with the outdoor and lifestyle press that covers this space.
• Video content that puts people on the water vicariously.
• Event marketing built around the shows and gatherings where this community already comes together.
• Brand storytelling that reflects the identity of the customer.

The marine industry also has many PR opportunities to take advantage of. From product launches and race sponsorships to conservation partnerships and technological firsts, a proactive media relations strategy built around these moments creates sustained visibility with buyers who are actively researching their next purchase.

08/06/2026

Companies often spend months planning their trade show booths with much less attention given to their current and prospective customers’ outreach experience—before, during and after the show.

Implement a three-phase event strategy for the best ROI:

• Before the show, identify who you want to meet and schedule those conversations in advance. Leave yourself enough time in case you need to send follow-up emails.
• During the show, have an easy system for capturing contacts and qualifying leads. Don’t let the process hamper the opportunity for real conversations.
• After the show, follow up within 48 hours with something specific to the conversation you had versus a generic "great to meet you" email. Be sure to include a next step, such as a phone call, meeting or materials review.

08/04/2026

Market visibility and brand awareness are not the same thing. Visibility is about exposure while awareness is about remembering a brand and what it offers. You can have strong name recognition among people who will never buy from you and almost no presence among the people who will.

For company growth, you need to work on building both. Here are three opportunities to do that:

• If the bulk of your new business comes through personal relationships, check for gaps in your market visibility so your growth isn’t capped by the size of your network.
• Check whether your company appears in the publications, directories and industry associations your buyers actually use.
• If your awareness metrics are strong but your inbound pipeline is weak, make sure your visibility is reaching company decisionmakers.

07/30/2026

AEO and GEO are related but distinct. Answer Engine Optimization focuses on getting your content cited when someone asks an AI tool a direct question relevant to your business. Generative Engine Optimization is broader, ensuring your entire digital presence is structured so AI systems consistently understand, trust and reference your brand across a wider range of responses. According to Gartner, early AEO/GEO adopters are capturing 3.4 times more AI visibility than those who haven't started yet.

Do a search for questions your customers are most likely to ask an AI tool and see whether your content comes up as part of the answer. If it doesn't, the following will help increase your visibility:

• Making sure your website answers common questions directly and early in the copy
• Adding structured data markup so AI systems can parse your content more easily
• Ensuring your brand is described consistently across your website, social media channels and any third-party coverage

Additionally, according to the 2025 AI Visibility Report, adding statistics to your content has been shown to increase AI visibility by 22%, and adding quotations by 37%.

Address

101 W. Big Beaver Road. , Suite 1400
Troy, MI
48084

Website

https://www.mbe.group/

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