Evoke Idea Group

Evoke Idea Group Brand-Building Design and Marketing Whether you're an established company or still at square one — if you’re looking to grow your business, we can help.

We help businesses and marketing departments succeed in projects involving branding, strategy, graphic design, and digital marketing. We excel at designing collaborative approaches that evoke reactions, shape customer perception, build loyalty and ultimately grow profits. Contact us today to get the conversation started.

02/04/2025

Cereal brand Kellogg’s has launched a bold new poster campaign featuring its logo cropped to show just the 'og'. Some think it's genius, while others claim many won't 'get' the reference. What do you think?

12/10/2024

Pantone Color Of The Year 2025
Pantone has named PANTONE 17-1230 Mocha Mousse the Pantone Color of the Year selection for 2025. A rich brown hue, Mocha Mousse suggests cacao, chocolate and coffee, appealing to the desire for comfort, connection and harmony. Every year, Pantone selects a color that seeks to capture the global zeitgeist — the Color of the Year expresses a mood and an attitude, reflecting collective desire in the form of a single, distinct hue. Over the years, the selection has proven to influence fashion, interior, product, graphic and package designers.

“Underpinned by our desire for every day pleasures, Mocha Mousse expresses a level of thoughtful indulgence,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with a subtle elegance and earthy refinement, Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, Mocha Mousse envelops us with its sensorial warmth.”

Read more at gdusa.com

02/13/2024

The most effective way to infuse empathy into advertising and foster meaningful connections is to include your audience in the creative development process.

To generate social media buzz around its first Super Bowl spot, CeraVe didn’t want to rely on the traditional playbook o...
02/13/2024

To generate social media buzz around its first Super Bowl spot, CeraVe didn’t want to rely on the traditional playbook of just posting a teaser or uploading its full Big Game commercial to social media. Instead, the skincare brand recruited a fleet of more than 450 influencers to fuel speculation and lead the online conversation around the question at the heart of its Super Bowl campaign: Did Michael Cera create CeraVe?

Skincare brand CeraVe’s influencer push netted it 6 billion impressions before the Super Bowl had even begun.

01/03/2024

Steamboat Willie sails into the public domain, but Disney says to hold your horses—or knockoff mice.

12/31/2023
https://www.youtube.com/watch?v=QNv9PRDIhes
09/22/2023

https://www.youtube.com/watch?v=QNv9PRDIhes

In 2020, Apple promised to bring its entire carbon footprint to net zero by 2030 — through innovations in materials, clean energy, low-carbon shipping, and r...

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Our Story

We help businesses and marketing departments succeed in projects involving graphic design, branding, strategy, and digital marketing. We’re located in the Chicagoland area, but serve clients around the country. Whether you’re ready to launch or still at square one — if you’re looking to grow your business, we can help. Contact us today to get the conversation started.

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