09/09/2026
Hey, PR pros—who’s responsible for communication when an AI agent acts autonomously? That’s not a tough question to answer if you’ve been keeping up with recent changes to the PRSA Code of Ethics. The latest addition to the code’s ethical advisories—the first to be added in five years—makes clear that if you’re a PR professional, you are accountable for how the AI tools you use are designed, deployed, and supervised.
But what does that look like in practice? Let’s talk!
September is Ethics Month across PRSA, and we’re digging into the pickles that even well-meaning PR practitioners can get themselves into when they ingest, process, and create materials to serve the public interest without understanding the personal agency they should maintain whenever using these systems.
Register Here: https://www.eventbrite.com/e/ethics-month-youre-more-than-your-em-dashes-tickets-1999804715738
