Caliber Group, Inc.

08/10/2026

Behind every successful awareness campaign is a strategy designed to get the right message in front of the right people.

Last week, we assisted the Tucson Association of REALTORS® launch its Protect Your Title deed fraud awareness and action campaign—helping bring attention to an issue many property owners may not realize could affect them.

From developing messaging to generating awareness through earn media coverage, we’re proud to help our clients deploy important causes that engage and benefit the community.

Thank you to T.A.R. for giving Pima County property owners another tool to help protect their homes and what matters most.

07/27/2026

Creating visual excitement for Bourn Companies' new development - The Astrie - begins with the right team behind it! 🎥

We are honored to have planned and orchestrated the team - Litteer Films and That Girl Productions - that captured the compelling videos and photography that helped bring The Astrie to life! Thank you to our client, Bourn Companies, for creating an exciting new destination and providing valuable insight and direction. We are thrilled to work with Bourn and look forward to seeing the community experience everything The Astrie and Uptown has to offer.

07/24/2026

We’re looking for a dynamic, self-starting and motivated Marketing Account Manager to join the Caliber team.

This role is ideal for someone who thrives at the intersection of client service, strategy and team collaboration. Our Marketing Account Manager will serve as a trusted advisor working with our clients and internal teams to plan and implement integrated marketing communication campaigns, write and edit copy, and ensure both client and agency goals are met.

The ideal candidate is a strong communicator, strategic thinker, organized project manager and team player who shares our commitment to excellence and knows how to work well with diverse audiences to achieve results. A real estate and/or financial services marketing background is preferred.

If you’re ready to bring energy, leadership and strategic thinking to a collaborative agency environment, we’d love to hear from you.

Learn more about this opportunity and our excellent benefits package here: https://www.calibergroup.com/marketing-account-manager-2/

07/17/2026

This past Wednesday would have marked Emma’s 10th birthday, and today we are honoring the beautiful life of our beloved Chief Barketing Officer. 🤍

Emma was more than an office companion. She was a survivor, a fighter and an elegant lady who brought comfort and joy to the Caliber team. Whether she was greeting us with a wagging tail or quietly keeping us company, Emma had a way of making every day brighter.

While we wish we could have celebrated this milestone with her, we are grateful for every year, every memory and every moment shared with her.

We will deeply miss her gentle presence and the happiness she brought into our office. You will always be part of the Caliber family. 🐾

04/24/2026

Gen Z distrusts AI-generated content. They also use AI more than any other generation.

Most Gen Z-ers hold negative views toward AI content. 39% view AI ads negatively, and half say they have unfollowed social media accounts that felt like "AI slop."

And yet, 74% of Gen Z has used an AI tool in the past month.

This contradictory behavior means that Gen Z can spot AI-generated content faster than any other generation, and they will turn away from brands for using AI. They can pick up on AI's tell-tale language patterns, visual styles, video movement, punctuation or tone in a heartbeat.

For brands targeting younger audiences, always exercise caution when using AI. Gen Z will notice if AI is behind a brand's content, and they aren't inclined to give out second chances.

04/08/2026

Shoutout to Arizona Basketball for a record-breaking season. 🐻⬇️ As a team made up of proud Wildcat supporters and several University of Arizona alumni, we've enjoyed watching these student-athletes represent Tucson on a national stage. Bear down!

Hell of a ride. Thank you Wildcat Nation.

04/02/2026

Welcome to Trend Tracker, your bi-weekly briefing on the shifts shaping modern marketing.

This week's download: Brands beware, because juries just handed down landmark verdicts that could reshape how we use social media forever.

📈 What happened: Last week, tech giants Meta and Google lost lawsuits in California and New Mexico claiming they were liable for building intentionally addictive platforms for young users.

💭 Why it matters for marketers: This is the first of more than 1,500 similar cases to go to trial, and repeated losses could force platforms to fundamentally change how they operate. Platform design changes, age restrictions and new regulatory guardrails could significantly impact views, targeting capabilities and ad inventory in the future.

💡 How to respond: Watch this litigation closely to see its domino effect, and be prepared to adapt your social media and your brand reputation strategy quickly. The platforms aren't going anywhere tomorrow, but the rules of the road are changing fast.

Read about the cases here: www.nytimes.com/2026/03/25/technology/social-media-trial-verdict.html