HighViz Marketing

04/13/2026

Thousands of material handling professionals are in Atlanta this week.

That means thousands of LinkedIn posts.

Booth photos. Demo videos. Badge selfies. Group shots with OEM partners. Quick captions like "Great to be at MODEX" or "So much innovation on the floor." Written in the Uber on the way back to the hotel. Eight seconds. Posted. Forgotten by the time the driver makes the next turn.

Most of those posts will get almost no traction.

Not because LinkedIn is broken. Because the posts do not give the platform or the buyer anything to work with.

👉 Check out the LinkedIn Newsletter for tips on posting from MODEX26

Thousands of material handling professionals are in Atlanta this week. That means thousands of LinkedIn posts.

10/14/2025

Needs more forklift.

Dealership websites love to talk about:
• Warehouse solutions
• Heavy equipment
• Material handling solutions
• Safety and service

But you know what word’s missing?
Forklift.

Your customers don’t Google “material handling uptime solutions.”
They Google "forklifts for sale."

If your site doesn’t say forklift… you’re hiding the thing they actually want to buy.

So next time you review your website copy, channel your inner Will Ferrell:
Needs. More. Forklift.

04/24/2025

Ready to boost your email marketing game? With constant changes in the industry, staying connected with your customers is key!

📧 Email is still one of the most powerful sales tools. To ensure your messages hit home, warm up your cold list now!

💡 Follow the 4-to-1 rule: Send 4 helpful emails for every 1 sales email. Share tips, industry updates, and more to build trust before you sell!

Don’t wait for the next big change—start your email newsletter today! Need help? Let HighViz Marketing guide you!

👉 Book a call now! Marketing Still Works. But Only If You Do This First

Sales emails only work for forklift dealerships if you’ve sent helpful emails first. Read here to learn material handling email marketing tips.

04/04/2025

If this week’s tariff news left you scrambling to figure out what to say to your customers—you’re not alone.

And if your email list is cold or your LinkedIn has been quiet, you may realize how hard it is to get seen when it matters most.

The truth is that you can’t wait until a crisis hits to start talking to your customers.

That’s why I’ve been updating a blog post I first wrote in October—about exactly this. How to stay top of mind, build trust before things go sideways, and keep your message visible when everyone else is reacting.

If you’re ready to warm up your list or prep your next message—I’ve got tools that can help.

Learn why having a strong email list matters during times of crisis. Discover the importance of regular communication and building your list.

05/29/2024

Here’s what I’d do today if I were a a dealer principal or a territory manager at a forklift dealership:

1. Get a list of my customers
2. Open up LinkedIn
3. Search & follow customers
4. Like their most recent post
5. Follow customer’s company page

Now, thanks to the algorithm, you’ll see your customer’s posts in your feed. When they post:

👍 LIKE IT.
👏 ENGAGE. Contribute something insightful or funny to their comments.

🧠 This will help you take advantage of human nature and the Mere Exposure Effect. This psychological bias says the more you see someone, the more you come to trust and like them.

03/27/2024

Congrats to Southern States Toyotalift for receiving the Toyota Material Handling President's Award!

We did it again! For the sixth straight year, our Associates have earned the prestigious President's Award by PROVIDING WORLD CLASS SOLUTIONS to our customers. Congratulations & thanks to our Associates who come to work every day and make it their mission to deliver on our promise to customers, helping them achieve competitive advantage and improve their profits, safety, and productivity year after year.

03/16/2024

CEOs have a responsibility to provide their marketing leaders with a compass they can use to read the strategic map. Together they must create a marketing measurement framework that connects company-wide outcomes to marketing growth strategies.
👇👇👇👇

01/03/2024

🚚 Unforgettable branding for equipment dealerships awaits! We're offering an exclusive graphic design subscription for just 5 material handling dealers.

🖼️ This specially priced 3-month subscription gets you unlimited print and digital designs to showcase your inventory, offers, and expertise. Only $399/month!

✨ From flyers to signage, website graphics to custom apparel, our team of industry experts will create high-impact visuals that get you noticed and drive sales.

🎯 We know consistent branding builds trust and well-promoted offers convert interest into sales. Our 9+ years specializing in forklift and equipment dealer marketing means we understand what works.

🏃‍♂️ Claim one of just 5 available subscriptions before this exclusive offer ends!

Check out this offer and more samples of our work here:
https://hubs.li/Q02dXVH80

08/27/2023

Re-upping my certs for the Portland HubSpot User Group events!

See the full curriculum and everything I learned in the HubSpot Marketing Software Certification from HubSpot Academy

05/08/2023

Here’s the PDX team working on your forklift campaigns and generating leads with content, ads and websites.

08/23/2022

We’re throwing down some marketing knowledge in our new LinkedIn Material Handling Marketing newsletter. Approved by Pippa the Marketing Cat.