10/25/2023
🫶AN ICON FOR A REASON!
Y’all, is the queen of storytelling, in every aspect of what she does. 🩷🩵💜
📄 We can take a page from her book and apply it to OUR OWN marketing, too. 😉
👑Let’s be real - the girl tells a damn good story (with emotion!) and if you’ve ever been to one of her concerts, you know exactly what I mean. My favorite part of how Taylor stays true to her brand is the customer connection she creates. 🤩
💜Your customers are emotional beings- so why treat them like robots that will just “buy” when you say “BUY!” ?🛒
🎤 EXHIBIT A: Taylor will take multiple opportunities throughout her shows to speak to the crowd; it honestly feels so personal, like you’re in on a secret no one else knows about. It feels like she’s speaking directly to you (& a million other people 🤯)
👀THAT TAKES SKILL.
📖EXHIBIT B: Not only does she use her own life stories to create music that connects to millions of people, but most recent albums contain songs about characters she’s created in *her head*, telling the listener a story. This goes beyond singing about yourself, this takes storytelling to a NEW level.
🫶EXHIBIT C: Tay is tight with her fans. Like sharing friendship bracelets at every concert kinda tight.🥰 She has created her brand story in the most excellent way, allowing a deeper connection with her fans that many artists cannot replicate. The community is huge for a reason, because her storytelling connected to so many peoples/customers emotions at the end of the day, and that is why storytelling is important. 🥳
Check the last slide for takeaways and a checklist ✅ to get started on your brand story!! DM me if you have any questions 💜
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