Vertical Marketing Network

08/26/2020

Pinterest has always been known as a platform for users to find new recipes, DIY projects, and home decor ideas. But recently the company released some insights about the key search trends on their platform from February-May at the beginning of the pandemic, which was different than expected. The company saw a shift towards the topic of self-care, and mental wellbeing during these unprecedented times. Here is a list of their highest searches:

- Meditation +44%
- Gratitude +60%
- Positivity +42%
- Starting A New Business +35%
- Life Bucket List +65%
- Future Family Goals +30%
- Future House Goals +78%

What do you use Pinterest for?

08/19/2020

As the pandemic continues, families are searching for safer ways to travel. One of these ways rising in popularity includes road trips via RV rentals. The RV Industry Association has estimated that within the next year, about 46 million Americans will take a trip by RV, resulting in a skyrocket in rentals and sales nationwide.

Dunkin' Donuts decided to hop on the bandwagon and is running a sweepstakes this month, giving their fans a chance to hit the road and “refresh” with a week in a decked out Dunkin’ RV. The RV itself features the newly released Dunkin’ Refreshers, and will act as a traveling billboard for the company.

08/12/2020

Are you a donut lover?

In February, Krispy Kreme made the announcement that they were launching delivery nationwide, and noticed a 2% increase in their e-commerce sales. When COVID-19 struck, the company then saw that number jump to 20%.

But with many stores closing due to pandemic safety precautions, Krispy Kreme decided that they needed to come up with a new plan to build sales. For the first time in 83 years, Krispy Kreme announced that fans can now purchase their infamous Doughnut Bites and Mini Crullers exclusively from Walmart in-store and online.

08/05/2020

As unemployment rates continue to rise during the pandemic, LinkedIn has observed a 55% increase in conversations among connections on their platform. The company has shifted their efforts to “help current job seekers in a number of ways from learning and applying for jobs to building their professional networks when in-person contact isn’t possible”. LinkedIn is now providing its users with free access to resources that can help develop and grow their skillsets. Here are some of the tools:

1. On top of the already existing “Like” 👍 and “Love” ❤️ button that can be used on people’s posts, they have now added a “Support” button during these unprecedented times.
2. A compiled list of “10 Most Critical Jobs” in today’s economy.
3. In collaboration with Microsoft, they launched Learning Path trainings for users that are available until March 2021. People can complete these courses in exchange for a certification that will be shown on their professional profile.
4. Users can now use a profile photo template, so they can be easily discovered by hiring managers.

07/29/2020

As the pandemic continues to keep people home, Burger King Sweden is encouraging people to stay home as well. The company is running a promotion where patrons can bring in their passports in exchange for “stamps” that can be used for free burgers from their newly launched “World Gourmet” line. Check out the promo video here:

Notera att ditt pass riskerar att bli obrukbart om du väljer att stämpla det. BURGER KING tar inget ansvar om ditt pass blir obrukbart. Kampanjen gäller dig ...

07/22/2020

The public health crisis has taken the U.S. economy by storm, causing a great amount of uncertainty among retailers. As many businesses implement practices to minimize human contact like curbside pickup and online ordering, ecommerce sales continue to grow in large numbers. This increase is also due to the addition of new users ages 65+ joining the online marketplace. Marketers now expect the U.S. ecommerce sales to grow to up to 60.4%, or $58.52 billion in 2020. Check out this infographic done by eMarketer:

07/15/2020

With many more people cooking at home during these uncertain times, our client Marukan Vinegar has made dinner easy with their Instant Pot Beef Broccoli Ramen! Check out the video we made, and view the full recipe here: https://www.marukan-usa.com/recipes/marukan-instant-pot-beef-broccoli-ramen/

07/08/2020

Studies show that podcasts have grown to reach about 1 in 3 Americans, or 100 million Americans every month. Spotify specifically has seen podcast consumption grow triple-digits every year.

Many brands have used Spotify as a platform to advertise, in which the host recites a promo code or website URL during their episode. As most users listening to podcasts are multitasking (i.e. cooking, cleaning, working out), this ad format has often posed as a challenge for businesses to get results because it requires listeners to make a mental note of their ads to research later.

Spotify has created a visual in-app offer ad format, where consumers can come back to the podcast episode’s page to redeem the promotion. The click-through link will open the user’s browser and redirect to the brand’s landing page. This click-through action will also give companies more key insights on their ads, such as impressions reach, gender and device type. This feature is now live in Germany, and is set to roll out to the U.S. this summer. Check out the video from TechCrunch here:

07/01/2020

As COVID-19 cases continue to skyrocket and pose a threat to society, many are questioning what impact it will continue to have on future jobs and the economy. In mid-April alone, over 16 million individuals filed for unemployment.

LinkedIn released a Recovery Tracker Tool in the U.S. that gauges the various impacts of COVID-19, key trends in ares, and how each is evolving over time. This tool will ”…tap into labor market data that’s unique to LinkedIn’s ecosystem, with 690 million members worldwide and more than 160 million members in the United States. Key areas of LinkedIn data include member hiring, job postings and worker confidence."

06/24/2020

Over the course of the past 2 months, people have changed their day-to-day activities to adjust to their new sense of “normal”. As the pandemic continues to evolve, so has people’s online trends. Check out these infographics done by Social Media Today on the latest surging web search queries: