Ironwood Insights Group

Name: Ironwood Insights Group
Address: 311 Gooding Street N, Twin Falls, ID, 83301, US
Telephone: +12084104316

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Ironwood Insights Group

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09/22/2026

Where does your brand really stand against the competition?

IronBrand™️ maps the market landscape to uncover competitive strengths, vulnerabilities, and opportunities for differentiation.

It’s not just about knowing where you are.

It’s about understanding where you can go next.

09/18/2026

What makes customers truly commit to a brand?

It’s more than one thing.

IronBrand™️ looks at functional, experiential, and emotional dimensions to uncover the drivers behind Brand Commitment.

Because the strongest brand relationships aren’t just measured.

They’re understood.

09/17/2026

Your brand health score might look strong. But is your brand actually strong?

Traditional brand health measures can tell you where your brand stands today, but they may miss the early warning signs of customer disengagement.

IronBrand™️ looks deeper, identifying the factors that strengthen brand relationships, reveal competitive opportunities, and support future growth.

Because measuring brand health is only the beginning.

09/10/2026

18 readers. 134,709 minutes. 3 of the Top 4.

That’s a wrap on the MREF Readathon! Ironwood finished #2 overall, just 205 minutes behind first place, with 5 of the Top 10 individual finishers coming from our team.

But the best part? The Readathon is about more than reading. This year, MREF raised $16,500 to provide 660 backpacks filled with school supplies to students in need.

We’re proud to have been part of an initiative that turns a love of reading into something that makes a real difference. Thank you, MREF, for creating a meaningful way for our industry to give back and support students and teachers across the country.

08/31/2026

Tomorrow, we’ll be in Valencia for ESOMAR 2026!

Our CEO, Brad Larson, will be representing Ironwood Insights Group at the Palacio de Congresos Valencia, connecting with researchers, insights professionals, and industry leaders from around the world.

We’re looking forward to great conversations, fresh perspectives, and exploring what’s ahead for the research and insights industry.

If you’re attending ESOMAR 2026, come say hello!

See you there!

IronwoodInsights

08/28/2026

AI can move survey data through the system fast. But what happens when it comes out the other side?

That’s where the human-in-the-loop matters.

We still need people checking the data, validating what the systems produced, and making sure the results actually make sense.

Because automation can move fast.
Human oversight makes sure it moves in the right direction.

Watch the full presentation: https://zurl.co/CzwiM

08/26/2026

Who’s really taking your survey?
In this clip from Ironwood’s Quirk’s NY 2026 presentation, “Is AI Replacing Researchers?”, Brad Larson breaks down how humans, bots, and blended respondents enter surveys—and how respondent quality is assessed before they move forward.

Want to learn more? Download the full deck here: https://zurl.co/fkyCW

08/21/2026

The final countdown is on!

With just 10 days left in the MREF Readathon, we’re officially in the home stretch! ⏱️

Keep logging your reading and listening minutes through August 31 — every minute brings us one step closer to our goal of giving back to students in need.

Whether you’re picking up a book, pressing play on an audiobook, or squeezing in a few pages before bed, keep those minutes coming!

Let’s finish strong!

08/20/2026

We’re heading to ESOMAR 2026! 🌎

Ironwood Insights Group is excited to join researchers, insights professionals, and industry leaders from around the world in Valencia, Spain, for this year’s ESOMAR conference.

Our CEO, Brad Larson, will be attending and looking forward to connecting with fellow professionals, exchanging ideas, and exploring what’s next for the global research and insights industry.

Palacio de Congresos Valencia, Spain

If you’ll be there too, we’d love to connect!

IronwoodInsights

Address

311 Gooding Street N
Twin Falls, ID
83301

Telephone

+12084104316

Website

http://ironwoodinsightsgroup.com/

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