03/04/2026
Contractors — you’re targeting the wrong people on Facebook.
Just because someone clicks your ad doesn’t mean they’re ready to hire you.
If you’re targeting everyone in your town, you’re burning money.
You should be targeting:
✔️ Homeowners
✔️ The right age bracket
✔️ The right income level
✔️ The people most likely to say YES
Better targeting = fewer wasted clicks
Fewer wasted clicks = lower cost per lead
Lower cost per lead = more profit in your pocket
Stop paying for attention.
Start paying for buyers.