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McIvor Marketing McIvor Marketing is a full service digital marketing agency. You can't manage what you don’t measure.

100%! What do you think?
12/09/2026

100%! What do you think?

Part 2: Gotta get our whole crew ♥️♥️
11/09/2026

Part 2: Gotta get our whole crew ♥️♥️

Remember when the ultimate sign of care and effort was spending three hours by the radio, just to build the perfect mixt...
11/09/2026

Remember when the ultimate sign of care and effort was spending three hours by the radio, just to build the perfect mixtape?

At McIvor Marketing, our staff still puts that exact same mixtape-level passion into every single client and campaign. The tools of the trade might look a little different now... We swapped the chaotic strategy whiteboards for a dozen open Slack channels and back-to-back Google Meets, and we traded agonizing dial-up connections for having 40 browser tabs open at once across live analytics, ad platforms, and real-time dashboards. 🤣 As for neon attire and leg warmers? Honestly, we might actually bring those back to the office.

Swipe through to see some of our team as their finest 80s selves.

𝗪𝗵𝗶𝗰𝗵 𝗿𝗲𝘁𝗿𝗼 𝗹𝗼𝗼𝗸 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝘃𝗼𝘁𝗲 𝗳𝗼𝗿 𝗯𝗲𝘀𝘁 𝗶𝗻 𝘀𝗵𝗼𝘄?

AI is changing how customers find businesses.For years, the goal was pretty straightforward: optimize your website so cu...
21/08/2026

AI is changing how customers find businesses.

For years, the goal was pretty straightforward: optimize your website so customers could find you on Google.

That still matters. But now there's another question businesses need to be asking:

𝗪𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗮𝘀𝗸𝘀 𝗖𝗵𝗮𝘁𝗚𝗣𝗧, 𝗚𝗲𝗺𝗶𝗻𝗶, 𝗼𝗿 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗔𝗜 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗮 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻, 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗯𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿?

A recent Reuters report found that major brands including Walmart, Ulta Beauty, and Wayfair are already adapting their digital strategies for AI-powered discovery.

And here's the number that caught my attention:

𝗔𝗜-𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝟰𝟭% 𝗺𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗽𝗲𝗿 𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗮𝗻 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗳𝗿𝗼𝗺 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀.

This isn't something businesses should plan for five years from now. The shift is already happening.

Your website increasingly needs to do more than rank. It needs to clearly communicate who you are, what you do, where you operate, and why you're a credible choice in ways that people, search engines, and AI platforms can understand.

𝗦𝗘𝗢 𝗶𝘀𝗻'𝘁 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗶𝗻𝗴. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗶𝘀 𝗲𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴.

We took a deeper look at what this means for businesses and how to start preparing your website for AI discovery.

🔗 https://bit.ly/4zw4Utu

Congratulations to 𝗜𝘀𝗹𝗮𝗻𝗱 𝗟𝗶𝗳𝗲 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 on their gorgeous new website! 🎉 Building this site was a blast, but we aren'...
14/08/2026

Congratulations to 𝗜𝘀𝗹𝗮𝗻𝗱 𝗟𝗶𝗳𝗲 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 on their gorgeous new website! 🎉 Building this site was a blast, but we aren't going to lie: staring at island dream homes all day made us want to live that "Island Life" real bad. 🏝️☀️

Check out their new digital look and find your next dream spot: islandlife-realestate.com

03/07/2026

Celebrating a historic milestone. Great things start with a bold vision. Two hundred and fifty years ago, a vision of independence changed the course of history. Today, that same independence drives entrepreneurs, creators, and businesses to push boundaries and build the future.

𝗛𝗮𝗽𝗽𝘆 𝟮𝟱𝟬𝘁𝗵 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆, 𝗔𝗺𝗲𝗿𝗶𝗰𝗮. The team at McIvor Marketing wishes everyone a safe, happy, and historic Fourth of July.

Please note that our offices are closed today, in observance, so our team can celebrate the holiday with family and friends.

𝗣𝗮𝘀𝘀 𝘁𝗵𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗹𝗼𝗻𝗴! Hit Share to pass these historic holiday wishes along to your own professional network today.

𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗮 𝗺𝗼𝗻𝗼𝗹𝗼𝗴𝘂𝗲. The quickest way to lose an audience is to make your content ent...
02/07/2026

𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗮 𝗺𝗼𝗻𝗼𝗹𝗼𝗴𝘂𝗲. The quickest way to lose an audience is to make your content entirely about yourself. Great content marketing focuses on the needs, pain points, and desires of the audience.

David Beebe explains this relationship perfectly:

"Content marketing is like a first date. If all you do is talk about yourself, there won't be a second date."

To build long-term relationships with your clients, your content needs to provide real value and invite engagement. Listen more than you speak, and solve more problems than you create.

What is one way you ensure your brand content stays focused on your audience?

𝗣𝗮𝘀𝘀 𝘁𝗵𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗹𝗼𝗻𝗴! Share this post with a marketer or business leader who knows how to keep their audience engaged, or hit Share to remind your team of this core principle.

Hindsight is clear, but foresight builds the future.Looking backward gives us data, lessons, and the benefit of perfect ...
24/06/2026

Hindsight is clear, but foresight builds the future.

Looking backward gives us data, lessons, and the benefit of perfect clarity. However, the real challenge and the real reward of business lie in navigating what is ahead.

Warren Buffett points out this reality perfectly:

"In the business world, the rearview mirror is always clearer than the windshield."

While it is valuable to evaluate past performances, your strategy must always be focused forward. Do not let the clarity of yesterday stop you from taking calculated risks tomorrow.

How are you preparing your business for the road ahead this month?

Pass the inspiration along! Tag a fellow business owner or colleague who is successfully navigating the future, or hit Share to pass this insight along to your network.

Radio's biggest asset isn't ratings.For decades, radio companies have invested millions of dollars building audiences.Ir...
24/06/2026

Radio's biggest asset isn't ratings.

For decades, radio companies have invested millions of dollars building audiences.

Ironically, many still know very little about the people who make up those audiences.

Ratings have been the currency of our industry for decades, and they remain an important measure of audience scale. But in today's advertising environment, reach alone is no longer enough.

At McIvor Marketing, we've been having more conversations with broadcasters and advertisers across the country, and one theme continues to emerge:

Advertisers want more than reach.

They want understanding.

They want to know who they're reaching, what those consumers care about, and whether they're likely to become customers.

The good news is that radio already possesses something many other media channels struggle to build: trust.

Listeners invite our brands into their cars during the morning commute, stream our stations throughout the workday, and rely on our personalities to keep them informed, entertained, and connected to their communities.

Very few media channels have relationships that deep.

The question is: how are we leveraging that trust?

Every contest entry, app registration, newsletter signup, streaming session, event registration, and listener interaction creates an opportunity to better understand the audience engaging with our brands.

Those interactions also represent something increasingly valuable: first-party data.

In an environment where advertisers are demanding greater accountability and third-party data continues to decline, first-party data is quickly becoming one of radio's most strategic assets.

Because when you truly understand your audience, conversations with advertisers change.

You stop selling impressions.

You start delivering insight.

The broadcasters that thrive over the next decade won't simply have the largest audiences.

They'll have the strongest relationships and the richest first-party audience intelligence.

How is your organization transforming audience engagement into audience intelligence?

Lessons in leadership from the very beginning. Many of our first lessons in dedication, resilience, and guidance come fr...
21/06/2026

Lessons in leadership from the very beginning. Many of our first lessons in dedication, resilience, and guidance come from the fathers and father figures in our lives. The same principles that define great mentorship at home often lay the groundwork for exceptional leadership in business.

Today, the team at McIvor Marketing wants to celebrate all the fathers, mentors, and father figures who balance the demands of building a career with the vital work of raising the next generation. Your guidance builds a strong foundation both in life and in the professional world.

Happy Father's Day to all the dads who continue to inspire, support, and lead by example every day.

𝗧𝗮𝗴 𝗮 𝗱𝗮𝗱, 𝗺𝗲𝗻𝘁𝗼𝗿, 𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿 𝘄𝗵𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗯𝗮𝗹𝗮𝗻𝗰𝗲𝘀 𝗶𝘁 𝗮𝗹𝗹, 𝗼𝗿 𝗵𝗶𝘁 𝗦𝗵𝗮𝗿𝗲 𝘁𝗼 𝘄𝗶𝘀𝗵 𝘁𝗵𝗲 𝗳𝗮𝘁𝗵𝗲𝗿𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗼𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗮 𝘄𝗼𝗻𝗱𝗲𝗿𝗳𝘂𝗹 𝗱𝗮𝘆.

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