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HK-based B2B Agency (est. 2014) is a premier advertising partner for companies scaling to global markets.

06/05/2025

In the digital age, choosing the right advertising platform can make a significant difference for any business. Bigo is not just an entertainment app—it is also a promising environment for building brand awareness and reaching younger audiences, who tend to be highly engaged and willing to spend.

Bigo’s advertising platform allows advertisers to target audiences precisely based on age, gender, location, interests, and user behavior. With a large number of active daily users, Bigo is an effective communication channel for both emerging businesses and well-established brands.

Another strong advantage of Bigo is its ability to combine display ads with short-form video formats. This helps content capture attention more easily and increases conversion rates. In particular, campaigns with a high level of creativity often deliver outstanding results.

If you are looking for an optimized advertising solution with lower competition and easier implementation, Bigo’s platform is worth considering. When used strategically, it can offer a significant advantage in terms of cost and effectiveness compared to many traditional channels.

29/04/2025

Kwai is a short-video social media platform that is rapidly growing across many countries. Known for its ability to spread content quickly, Kwai has become a promising channel for businesses looking to reach a young audience who enjoy new and engaging entertainment formats.

Advertising on Kwai allows businesses to display videos, images, or interactive content to users based on their behavior and interests. With an intelligent distribution system, reasonable costs, and a high conversion rate, Kwai advertising is increasingly chosen by brands aiming to boost their revenue in 2025.

If you are looking for a new advertising platform with less competition but strong potential, Kwai is definitely a choice worth considering.

25/04/2025

Snapchat is a popular social media platform among young users especially those aged between thirteen and thirty With a large number of daily active users Snapchat has become a potential advertising channel for brands looking to reach the right audience in a natural and effective way

Snapchat advertising refers to paid content placement on this platform Ad formats can appear as full screen videos sponsored stories interactive filters or augmented reality lenses Each format allows brands to connect with viewers in unique and engaging ways

The main function of Snapchat ads is to help businesses reach their target customers through highly personalized and immersive experiences Snapchat provides its own Ads Manager which allows advertisers to target based on location age interests behavior and even the type of device being used

In addition Snapchat supports campaign performance tracking through key metrics such as views watch time click through rate and conversions enabling advertisers to evaluate and optimize their content more effectively

With the rapid growth of short form video content and interactive features Snapchat is becoming a promising space for brands that want to stay ahead of modern marketing trends

22/04/2025

Bing Ads (now Microsoft Advertising) is an advertising platform that allows businesses to display ads on the Bing search engine and its partners, such as Yahoo, AOL, DuckDuckGo, and Ecosia. Ads can appear in the form of search ads, display ads, or native ads across Microsoft platforms like MSN, Outlook, and Edge, as well as partner websites like CBS Sports and The Weather Channel. The platform supports targeting by demographics, location, device, and uniquely, LinkedIn profile data—something that sets it apart from other platforms. Advertisers can manage their budgets flexibly and only pay when someone clicks on their ad (CPC). Additionally, Bing Ads integrates AI (Bing Copilot) to show context-based ads, going beyond keyword matching. The system also provides tracking and analytics tools, such as Microsoft Clarity, to help optimize campaign performance.

18/04/2025

Meta, the parent company of Facebook, owns four out of the five most widely used social media platforms in the world.

According to recent statistics, over 4.5 billion people—equivalent to 57% of the global population—use social media. Facebook currently has around 2.9 billion monthly active users (MAUs). India accounts for the largest share with approximately 350 million users, followed by the United States with 193.9 million and Indonesia with 142.5 million.

However, Facebook is not the only giant in Meta’s ecosystem. WhatsApp, with about 2 billion monthly users, is Meta’s second-largest platform and the third-largest social media platform globally.

Like Facebook, the majority of WhatsApp users are based in India, totaling around 390 million. Brazil ranks second with 108 million users.

Meta now dominates the social media landscape, with a combined 7.5 billion monthly active users across its four major platforms: Facebook, Messenger, WhatsApp, and Instagram. Nevertheless, other companies have also reached the one-billion MAU mark across their platforms.

Trailing Meta is Tencent, a Chinese company that owns WeChat, Qzone, and QQ. WeChat is the most popular among them, with users sending an average of 45 billion messages daily.

Third on the list is Alphabet, thanks to its single but powerful platform, YouTube. Founded in 2005, YouTube now has over 50 million content creators who upload approximately 500 hours of video every minute.

Following Alphabet is ByteDance, with a combined 1.6 billion MAUs across its two platforms, Douyin and TikTok. Despite their similarities, the two apps operate entirely separately, with different policies, content guidelines, and user regulations.

While social media platforms exist in the digital space, the rules and restrictions governing them are very real. Since 2009, Facebook has been banned in China due to non-compliance with censorship regulations. The same holds true for Iran and Syria.

In 2020, then-U.S. President Donald Trump issued an executive order to ban TikTok, but the order was blocked by a federal judge and eventually dismissed a year later.

Despite various bans and regulatory hurdles, it is evident that social media platforms have become deeply integrated into users' lives around the globe. As global internet access continues to grow, so too does the number of social media users.

22/03/2025

TikTok search ads are a new advertising format for advertisers to reach their target audience on TikTok using the search function. According to TikTok’s official explanation: “Through search ads, brands can expand the reach of their advertising campaigns to high-intent users who are seeking relevant to their business, thereby driving audience engagement and business revenue.” Search ads use existing ad creatives to display ads in search results. When users search in TikTok, relevant ads will be displayed in the form of sponsored content.

TikTok search ad targeting is largely automated. Advertisers cannot target specific keywords like they can on Google Ads.
TikTok uses its own algorithm to match highly relevant ads to individual search terms. Three main factors that influence
TikTok’s advertising algorithm:

Search relevance – how relevant your ad creative is to the user’s search terms;

User intent – what products and services the user is looking for;

User behavior – behavioral information about users recorded by TikTok.

According to TikTok officials, the search ad feature has been successfully used by multiple brands.

Can I use a “Search Ads Only” campaign?

No, advertisers cannot limit TikTok ads to search ad placements only. Search ads are not a standalone ad product, it is just part of the feed ad campaign.

How do I turn TikTok search ads on and off?

Search ads can be turned on and off using the “Search Ads Toggle”, which is found under the “Ad Placements” section of the TikTok Ads Manager, as shown in the figure:

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