Haystack PR Collective

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Haystack PR Collective PR & marketing firm dedicated to helping businesses expand their visibility, impact, and revenue.

Featured in BuzzFeed:The Sinister Speaker V2 made the list — part Bluetooth speaker, part spirit box built for an aftern...
12/06/2026

Featured in BuzzFeed:

The Sinister Speaker V2 made the list — part Bluetooth speaker, part spirit box built for an afternoon of music around the pool and an evening of ghost hunts. Great for road trips and spooky late night investigations.

Good company for a "Summerween" roundup.

Thank you to the Fall River Reporter for featuring such an exciting historical find at the Lizzie Borden House! During a...
12/06/2026

Thank you to the Fall River Reporter for featuring such an exciting historical find at the Lizzie Borden House!

During a more than two-year project to rebuild the home's 1892 fence, a contractor found a rusted iron rod beneath a concrete slab — now believed to be part of Andrew Borden's original gate. Buried for more than a century, it's on display inside the house today.

Grateful to see careful preservation work get careful reporting.
https://fallriverreporter.com/amid-lizzie-borden-house-restoration-projects-a-piece-of-andrew-bordens-original-gate-resurfaces/

Thank you to WBZ / CBS News Boston for covering the Lizzie Borden House this week.During a more than two-year project to...
12/06/2026

Thank you to WBZ / CBS News Boston for covering the Lizzie Borden House this week.

During a more than two-year project to rebuild the home's 1892 fence, a contractor found a rusted iron rod beneath a concrete slab, now believed to be part of Andrew Borden's original gate. Buried for more than a century, it's on display inside the house today.

Grateful to see careful preservation work reach a wider audience.

Watch the segment here:
https://www.cbsnews.com/boston/video/piece-of-original-gate-at-lizzie-borden-house-uncovered/

Two weeks. One small team. A pretty good run.We've placed clients in Rolling Stone, The New York Times, HuffPost, Women'...
21/05/2026

Two weeks. One small team. A pretty good run.

We've placed clients in Rolling Stone, The New York Times, HuffPost, Women's Health, Cosmo, and BuzzFeed! In the same stretch, landed coverage on local TV, regional print, independent Substacks, and the podcasts our clients' actual customers listen to.

We think both halves of that matter.

The national hits move the needle for credibility. The regional and niche placements move the needle for revenue. A great PR strategy doesn't choose between them.

Here's the part we'll keep saying because we believe it: we're a boutique agency on purpose. Every account is touched by a veteran career publicist, not handed to a junior team while the partners chase the next pitch. At bigger shops, your account size determines how much attention you get. Here, every client is important because we don't take on clients we can't show up for.

If you're a business that's tired of feeling like a line item, we should talk.

Something new at Haystack PR Collective. ✨ Starting now, I'm opening Office Hours.Here's what they are — and who they're...
15/05/2026

Something new at Haystack PR Collective. ✨ Starting now, I'm opening Office Hours.

Here's what they are — and who they're for:
Office Hours are dedicated time slots for individuals and businesses who need a little bit of help or advice on public relations, but don't have the budget (or honestly, the need) for a fractional or full-time publicist.

Maybe you're sitting on a story you think might be newsworthy, but you're not sure how to pitch it. Maybe you've been asked to do a media interview and you're terrified. Maybe you're staring down a small crisis and need a steady voice for 30 minutes. Maybe you have a bigger PR question and just want someone with 30 years of experience to weigh in honestly before you spend money elsewhere.

That's what Office Hours are for.

Here's how it works:
📅 Monday and Thursday slots — book ahead through my Calendly link below. Pick the time that works for you, tell me what you need, and we'll meet.

🚨 Emergency / as-needed slots — for the moments when something has just hit the fan and you need someone immediately. Limited availability, but available.

I built Haystack to be the agency I always wished my clients had access to — boutique, hands-on, and genuinely useful. Office Hours are an extension of that. Not every business needs a full publicist. But every business deserves access to good advice when they need it.

Book a slot here: https://calendly.com/kelli-bloomquist
If you've ever wished you could just ask a PR person a quick question without committing to a contract, this is your invitation. 💛

Quick PR tip for small business owners:  The best time to build a relationship with a local reporter is when you don't n...
14/05/2026

Quick PR tip for small business owners: The best time to build a relationship with a local reporter is when you don't need anything from them.

Comment on their stories. Share their work. Send a quick "great piece" email when something they wrote actually hits.

Then, six months from now when you do have news? You're not a stranger sending a cold pitch. You're a familiar name who's been paying attention.

Reporters are humans. They remember who showed up before the ask. 💛

Hi, I'm Kelli — and this is Haystack PR Collective. 👋I'm a public relations strategist based in rural Iowa, working with...
11/05/2026

Hi, I'm Kelli — and this is Haystack PR Collective. 👋

I'm a public relations strategist based in rural Iowa, working with small businesses, public agencies, and entrepreneurs across the Midwest and beyond.

After 30 years as a journalist, newspaper editor, and journalism professor, I launched Haystack to do PR a different way — boutique, hands-on, and built around the idea that every business has a needle of a story buried somewhere in the haystack.

My job is to help you find it and tell it - just as I've been doing for founders, small business owners, athletes, and creatives for decades.

If you're a small business owner who's wondered whether PR is worth the investment — or whether it's even meant for someone your size — follow along. I'll be sharing tips, behind-the-scenes looks at the work, client wins, and the occasional honest take on what's working in PR right now.

Glad you're here. ☕
🔗 HaystackPR.com
📧 [email protected]

Seven kids. Ages 19 to 6. 💛They are the reason I work the way I do.The late nights drafting pitches. The 3 a.m. crisis c...
10/05/2026

Seven kids. Ages 19 to 6. 💛

They are the reason I work the way I do.

The late nights drafting pitches. The 3 a.m. crisis calls. The endless email threads with reporters. The weekends spent editing thought leadership pieces. They see all of it — and they are the reason I keep showing up.

But here's the part I love most: they're old enough now to be curious about the work. They want to hear the "mom lore" — the celebrities I've worked with, the events I've been backstage at, the wild stories from 30 years in journalism and PR. Their eyes get big. They ask follow-up questions. They tell their friends.

And what I hope they're really learning, underneath all the fun stories, is this:
→ That a woman can build something of her own
→ That hard work and showing up matter
→ That being good at what you do is a quiet kind of power
→ That you can be both fully present as a mom AND fully committed to a craft you love

Motherhood didn't pause my career. It sharpened it. Every deadline I've hit, every client I've served, every story I've helped land, I did it with seven sets of eyes watching me figure it out in real time.

Happy Mother's Day to every mom who's building something with little ones (and big ones) at her side. You're doing more than you know. 🌾

To my seven: thank you for being my reason. I love you forever.
— Kelli

Now Gartner, don’t threaten me with a good time! ❤️
07/04/2026

Now Gartner, don’t threaten me with a good time! ❤️

20/03/2026

Some emails you read… and then there are the ones where you immediately go ABSOLUTELY YES 🙌

My client just got asked to create a wish for a Make-A-Wish kid and I am 🥹✨ beyond excited. Like… full-body chills, big-smile, can’t-sit-still kind of excited.

You already know we’re not doing “nice.”

We’re doing EPIC. OVER-THE-TOP. CORE MEMORY LEVEL MAGIC.

Consider this my official notice that I will be putting every ounce of energy into making sure this wish is not just granted, but unforgettable.

Let’s make some magic 💫

Address


Opening Hours

Monday 08:30 - 18:00
Tuesday 08:30 - 18:00
Wednesday 08:30 - 18:00
Thursday 08:30 - 18:00
Friday 08:30 - 18:00

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