Haystack PR Collective

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Haystack PR Collective

PR & marketing firm dedicated to helping businesses expand their visibility, impact, and revenue.

03/08/2026

What does AI say about your business?

Here's something I'd encourage every business owner to try. Open ChatGPT, Claude, or Gemini and ask a question one of your customers might ask before deciding to work with you.

"Who's the best accountant near me?"
"Where should I stay in Okoboji?"
"Who builds custom homes around Ames?"
"Where can I find gluten-free cupcakes in Des Moines?"

Now ask yourself: Would you be happy if a potential customer received that answer? More importantly... Would they find your business?

Over the past several months, I've been researching and testing how AI platforms decide which businesses, organizations, and nonprofits to recommend.

Here's what I've learned: AI is already learning your reputation.
The question isn't whether it's learning about your business; it's whether it's learning the right things.

That's why I created the Haystack PR AI Visibility & Reputation Audit.

This isn't an SEO audit. It's a strategic communications review that shows you:
✔ Where your business appears in AI
✔ Where it doesn't
✔ Who's showing up instead of you
✔ The highest-priority opportunities to strengthen your AI visibility and reputation

Every audit includes a customized action plan and a 30-minute strategy session, so you'll leave with a clear understanding of where your business stands today and exactly what to do next.

To celebrate the launch of the PR AI Visibility & Reputation Audit, I'm offering a special introductory rate throughout August.

If you're curious about how AI is representing your business, or you simply want a head start while many organizations are still figuring this out, I'd love to help.

📩 Send me a message or email me at [email protected].

19/07/2026

Celebrating the start of a second year working with the Lizzie Borden House and their team. 🖤

We've got a lot in the pipeline: national media, on-site opportunities, and some partnership and brand outreach I can't wait to talk about. Stay tuned.

If you're a story-rich place looking for this kind of attention, my inbox is open.

17/07/2026

Today is World PR Day, and this year's theme - The Golden Age of Strategic PR - feels especially fitting.

I learned early on in my 30-year career in journalism and public relations that PR has never really been about press releases.

It's about understanding people.

It's knowing which story matters, why it matters, and who needs to hear it.

Today, that's more important than ever. We live in a world where audiences aren't just reading headlines, they're asking AI, searching for trusted voices, and deciding who deserves their attention in seconds. Strategy isn't optional anymore. It's the difference between being visible and being overlooked.

The organizations that will thrive aren't necessarily the ones with the biggest budgets. They'll be the ones that communicate with clarity, authenticity, and purpose.

I'm grateful for every journalist who asks thoughtful questions, every client who trusts me with their story, and every communicator working behind the scenes to help organizations make a meaningful impact.

Here's to strategic communication that builds trust, preserves credibility, and creates conversations worth having.

Happy World PR Day.

12/06/2026

Featured in BuzzFeed:

The Sinister Speaker V2 made the list — part Bluetooth speaker, part spirit box built for an afternoon of music around the pool and an evening of ghost hunts. Great for road trips and spooky late night investigations.

Good company for a "Summerween" roundup.

12/06/2026

Thank you to the Fall River Reporter for featuring such an exciting historical find at the Lizzie Borden House!

During a more than two-year project to rebuild the home's 1892 fence, a contractor found a rusted iron rod beneath a concrete slab — now believed to be part of Andrew Borden's original gate. Buried for more than a century, it's on display inside the house today.

Grateful to see careful preservation work get careful reporting.
https://fallriverreporter.com/amid-lizzie-borden-house-restoration-projects-a-piece-of-andrew-bordens-original-gate-resurfaces/

12/06/2026

Thank you to WBZ / CBS News Boston for covering the Lizzie Borden House this week.

During a more than two-year project to rebuild the home's 1892 fence, a contractor found a rusted iron rod beneath a concrete slab, now believed to be part of Andrew Borden's original gate. Buried for more than a century, it's on display inside the house today.

Grateful to see careful preservation work reach a wider audience.

Watch the segment here:
https://www.cbsnews.com/boston/video/piece-of-original-gate-at-lizzie-borden-house-uncovered/

21/05/2026

Two weeks. One small team. A pretty good run.

We've placed clients in Rolling Stone, The New York Times, HuffPost, Women's Health, Cosmo, and BuzzFeed! In the same stretch, landed coverage on local TV, regional print, independent Substacks, and the podcasts our clients' actual customers listen to.

We think both halves of that matter.

The national hits move the needle for credibility. The regional and niche placements move the needle for revenue. A great PR strategy doesn't choose between them.

Here's the part we'll keep saying because we believe it: we're a boutique agency on purpose. Every account is touched by a veteran career publicist, not handed to a junior team while the partners chase the next pitch. At bigger shops, your account size determines how much attention you get. Here, every client is important because we don't take on clients we can't show up for.

If you're a business that's tired of feeling like a line item, we should talk.

15/05/2026

Something new at Haystack PR Collective. ✨ Starting now, I'm opening Office Hours.

Here's what they are — and who they're for:
Office Hours are dedicated time slots for individuals and businesses who need a little bit of help or advice on public relations, but don't have the budget (or honestly, the need) for a fractional or full-time publicist.

Maybe you're sitting on a story you think might be newsworthy, but you're not sure how to pitch it. Maybe you've been asked to do a media interview and you're terrified. Maybe you're staring down a small crisis and need a steady voice for 30 minutes. Maybe you have a bigger PR question and just want someone with 30 years of experience to weigh in honestly before you spend money elsewhere.

That's what Office Hours are for.

Here's how it works:
📅 Monday and Thursday slots — book ahead through my Calendly link below. Pick the time that works for you, tell me what you need, and we'll meet.

🚨 Emergency / as-needed slots — for the moments when something has just hit the fan and you need someone immediately. Limited availability, but available.

I built Haystack to be the agency I always wished my clients had access to — boutique, hands-on, and genuinely useful. Office Hours are an extension of that. Not every business needs a full publicist. But every business deserves access to good advice when they need it.

Book a slot here: https://calendly.com/kelli-bloomquist
If you've ever wished you could just ask a PR person a quick question without committing to a contract, this is your invitation. 💛

14/05/2026

Quick PR tip for small business owners: The best time to build a relationship with a local reporter is when you don't need anything from them.

Comment on their stories. Share their work. Send a quick "great piece" email when something they wrote actually hits.

Then, six months from now when you do have news? You're not a stranger sending a cold pitch. You're a familiar name who's been paying attention.

Reporters are humans. They remember who showed up before the ask. 💛

11/05/2026

Hi, I'm Kelli — and this is Haystack PR Collective. 👋

I'm a public relations strategist based in rural Iowa, working with small businesses, public agencies, and entrepreneurs across the Midwest and beyond.

After 30 years as a journalist, newspaper editor, and journalism professor, I launched Haystack to do PR a different way — boutique, hands-on, and built around the idea that every business has a needle of a story buried somewhere in the haystack.

My job is to help you find it and tell it - just as I've been doing for founders, small business owners, athletes, and creatives for decades.

If you're a small business owner who's wondered whether PR is worth the investment — or whether it's even meant for someone your size — follow along. I'll be sharing tips, behind-the-scenes looks at the work, client wins, and the occasional honest take on what's working in PR right now.

Glad you're here. ☕
🔗 HaystackPR.com
📧 [email protected]

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Opening Hours

Monday	08:30 - 18:00
Tuesday	08:30 - 18:00
Wednesday	08:30 - 18:00
Thursday	08:30 - 18:00
Friday	08:30 - 18:00

Website

https://www.haystackpr.com/

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