Double Forte

08/06/2026

We're excited to see our client, Dutcher Crossing Winery featured in the San Francisco Chronicle's latest story on the rise of "blouge" wines, the growing trend of chillable blends of red and white grape varieties that are changing how people enjoy wine during the warmer months.

Have you tried "bouge" wine yet?

Read the story here: https://www.sfchronicle.com/food/wine/article/blouge-wine-label-california-22352456.php

Blouge wines — esoteric red-white grape hybrids — are an experimental extension of the chilled red boom.

07/23/2026

The dirty soda trend is showing no signs of slowing down 🥤

Real Simple food director, Jenna Helwig, recently interviewed Torani's Andrea Ramirez to discuss why these flavorful, colorful and highly customizable drinks are having a major moment.

Read the full article here:
https://www.realsimple.com/mocktail-drink-of-the-summer-2026-12017050

We’re calling it: dirty soda is the dry drink of the summer. Here’s how to make one, and everything you need to know about this delicious trend.

07/21/2026

PR is changing fast.

AI is reshaping PR teams’ daily workflows, GEO is creating new questions, and thought leadership has become more important than ever.

Check out latest blog post, where we break down five takeaways from Muck Rack’s 2026 State of PR Report and share what stood out to the Double Forte team:

https://double-forte.com/five-takeaways-from-muck-racks-2026-state-of-pr-report/

PR is changing quickly, with AI reshaping daily workflows, new questions emerging around Generative Engine Optimization (GEO), and increased pressure to prove business impact. Muck Rack, a PR and communications platform used by thousands of companies (including Double Forte) for media relations moni...

07/16/2026

What does it take for wine brands to successfully engage with Gen Z consumers?

Three of our clients—The Wine Group, Juggernaut Wines, and Bread & Butter Wines—recently spoke with The Associated Press about how they're bringing younger wine drinkers into the fold by leaning into fun and approachable partnerships, branding, and activations.

Check out the full article here:
https://apnews.com/article/fun-wines-young-drinkers-sober-365b090cb773c17edfbfb2befb59d7fb

Wine marketers are shaking things up to attract younger drinkers. They’re ditching the traditional, stuffy image and embracing a more playful approach.

07/14/2026

Q2 was packed with engaging brand events for our clients, including Torani's Treat Truck Pop-Up Tour. ⁠
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Thanks to BizBash editor Claire Hoffman for including this activation in her roundup of recent brand programming. Take a read through to see how the pop-up came to life!⁠
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https://www.bizbash.com/experiential-marketing/cool-event-ideas-from-june-2026

07/10/2026

When someone does great work, "thank you" feels good for a few seconds.⁠

What's even better? Telling them exactly *what* made a difference.⁠
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Instead of:⁠ "Great job!"⁠
Try:⁠ "Your calm explanation helped the client stay with us when they were ready to walk."⁠
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Specific appreciation does more than recognize effort. It teaches people what to repeat and drives trust.⁠
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Tune into Everything Speaks Podcast with Lee Caraher to learn how small shifts in communication create better teams. ⁠

https://www.everything-speaks.com/podcasts/tartan-army-thank-you-master-class-with-lee-caraher/

07/07/2026

The first half of the year is officially wrapped, making this the perfect time to reflect on where you’re at and where you want to be. Our latest blog post digs into how to conduct an effective mid-year check-in to help drive a successful back half of the year for your clients and agency.

By: Doug Cipriani Public relations moves at a rapid pace. Suddenly half the year is already in the rear-view mirror and discussions about the back half of the year are upon us. But before just moving forward on the back half plans you developed over six months ago, take pause to reflect on the first...

07/02/2026

Gen Z is redefining drinking culture and changing the way we think about wine. Ditching bars and nightclubs for smaller, at-home gatherings, younger consumers are prioritizing meaningful connections and shared experiences, with wine playing a central role.

In our latest blog post, we dive into what’s driving this shift and how Gen Z is embracing wine as a symbol of connection and community. Read the full post at the link below.

https://double-forte.com/from-parties-to-pairings-how-gen-z-is-redefining-wine-culture/

Not long ago, the quintessential drink for young adults was an espresso martini or spicy margarita. On weekends, most young people went out to bars or clubs, dancing until closing time with a mixed drink in hand.

06/30/2026

Before your next big announcement or campaign, ask yourself: Are we clear, or are we just agreeing?

In this clip from the Everything Speaks podcast, Lee shares why messaging breakdowns often start long before your audience sees a single headline, post, or press release. Listen to the full episode to learn:
• Why messaging failures start internally, not in the market or media
• The three root causes of bad messaging
• How the “consensus trap” turns strong ideas into forgettable language
• A practical framework for creating messaging that is clear, repeatable, and usable

https://www.everything-speaks.com/podcasts/most-messaging-fails-before-it-leaves-the-building-with-lee-caraher/

06/29/2026

We're growing!

Double Forte is hiring a Senior Account Executive and an Account Executive. Location in the San Francisco Bay Area is preferred. This is a great opportunity for someone who's curious, creative, collaborative, and excited to jump into the world of PR and communications.

Think you or someone you know might be a fit? Send us your resume and cover letter over to James Doyle, [email protected].

https://double-forte.com/contact/