Double Forte

06/02/2026

There’s been a lot of doom and gloom in the wine industry lately, but one surprising bright spot has emerged: flavored wine.

In our recent blog post, we explore why marketers should pay attention to flavored wine and the new generation of beverage consumers.

https://double-forte.com/what-wine-marketers-can-learn-from-the-rise-in-flavored-wine/

There’s been a lot of doom and gloom in the wine industry lately. But one surprising bright spot has emerged: flavored wine. We explore why marketers should pay attention to flavored wine and the new beverage consumer.

05/29/2026

Clear communication inspires action.

In this episode of Everything Speaks, Lee Caraher explains why the strongest communicators make complex ideas simple, clear, and actionable.

The full episode explores:
• Why simplifying a message can be harder than making it complex
• The difference between context and over-explanation
• How to distill a complex strategy into one clear statement
• Why leaders should lead with the decision, not the build-up
• How clarity creates alignment and action instead of confusion and inaction

The best communicators do not add more; they remove what gets in the way.

Listen here: https://www.everything-speaks.com/podcasts/clarity-isnt-simple-its-discipline-with-lee-caraher/

05/27/2026

Social media is moving fast, and this year’s Social Media Marketing World gathering made one thing clear: audiences want content that feels real.⁠
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From AI and content strategy to creator-led storytelling and community building, marketers are shifting away from content overload and focusing more on connection, trust, and value.⁠
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In our latest blog post, we share three key takeaways brands should keep in mind as social media continues to evolve.
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https://double-forte.com/top-3-takeaways-from-social-media-marketing-world-2026/

Social media marketing is evolving faster than ever. AI tools are accelerating content creation, platforms keep changing, and audiences are quicker than ever to scroll past content that feels generic or forced. Our team attended Social Media Marketing World 2026 to see how marketers are adapting in....

05/21/2026

Bad stories don’t come out of nowhere. They’re built decision by decision.

“Bad PR” isn’t the problem... it’s a symptom. The real issue comes down to decisions, behaviors, and the company culture behind it all.

You can’t communicate your way out of a bad experience. You fix it.

Tune into Everything Speaks Podcast for expert communications tips (link in bio).

05/19/2026

It's no secret Salt Lake City loves dirty soda... cue the Torani Treat Truck!

This one-of-a-kind mobile truck greeted Utah residents with custom drinks and fun prizes earlier this month. See the full scoop from Fox 13 and learn what Salt Lake City's "Flavor of the City" is!

https://www.fox13now.com/the-place/utahns-love-their-dirty-soda-but-what-is-salt-lakes-flavor-of-the-city

At this one-of-a-kind mobile truck guests can create custom drinks, win prizes, and share their “flavor tips” through a vintage-inspired “payphone.”

05/13/2026

You can’t communicate your way out of something you decided your way into.

The next time your company faces a PR crisis, ask: "What decision got us here?"

In this episode of Everything Speaks, Lee Caraher breaks down why “bad PR” is not the real problem. Reputation starts long before the headline with leadership decisions, company culture, and the experiences people have with your brand.

https://www.everything-speaks.com/podcasts/no-bad-pr-just-bad-business-decisions-with-lee-caraher/

05/12/2026

Spring is in full swing, and Sauvignon Blanc is on the menu! Lauren Buzzeo recommends 12 bottles of this white wine, all under $20, including one of our favorites: the 2025 Juggernaut Marlborough Sauvignon Blanc.

Read about this wine and her other top pics at the link below. Cheers! 🥂

https://www.foodandwine.com/best-sauvignon-blanc-20-dollars-or-less-11947996

From zesty New Zealand classics to mineral-driven French picks, these budget-friendly favorites are proof that exceptional Sauvignon Blanc doesn’t have to break the bank.

05/07/2026

Planning an event? Getting the right media and influencers to show up takes a thoughtful approach. Our recent blog post shares six practical tips to leverage if you're looking to boost RSVPs and build real relationships.

https://double-forte.com/optimize-media-influencer-event-invites/

Boost RSVPs, build relationships, and increase event coverage from media and influencers with these 6 helpful tips.

05/05/2026

The Double Forte team covered both coasts over the last couple weeks with team members at in Anaheim, CA and 's Future Focus Conference in New York City! ⁠
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From learnings about the changing social media landscape to breaking down the future of PR, our team members are bringing all their insights back to the agency to continue growing a powerful group of PR pros. ⁠
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04/30/2026

Exciting recognition from VinePair for Trapiche!

One of the oldest and largest wineries in Argentina, Trapiche's 2020 Terroir Series Finca Ambrosia Malbec earned a spot on VinePair’s Best Malbecs for 2026 list.

See the full roundup at the link below!

https://vinepair.com/buy-this-booze/best-malbec-2026/?mc_cid=e1a98899b2&mc_eid=b138de711f

Malbec’s history is one of global migration. Its journey began in the southwest of France (where it’s used in the esteemed wines of Cahors) before traveling to the soils of South America. While it has been present in the United States since the late 19th century, Malbec is primarily celebrated a...