02/06/2026
The most significant retail transformation in 50 years is already underway.
By the end of 2027, retailers worldwide are expected to support next-generation 2D barcodes, including QR codes, as part of the GS1 Sunrise 2027 initiative.
This shift goes far beyond replacing traditional barcodes. It creates opportunities for brands to deliver product transparency, sustainability information, recalls, ingredients, promotions, authentication, and digital experiences through a single scan.
For brands, this means a direct connection between physical products and consumers.
For consumers, it means instant access to the information they care about most.
The companies that begin preparing today will be best positioned to capitalize on the next generation of retail.
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