LifeX Marketing

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LifeX Marketing

Marketing | Web Design | Content Development

We are Storybrand certified guides - eager to help your business through SEO, web design, marketing strategy, great copywriting, ads, and social media management.

16/08/2023

We get it.

Ethical marketing takes work and intention.

But it's possible, effective, and will help you build a business you can be proud of!📈

09/08/2023

Storybrand helps you clarify your business's message so it’s compelling and understandable.

Here's how it works:

1. Write customer-focused copy that positions your customer as the hero and your business as the knowledgeable guide with solutions.
2. Emphasize your customers’ problems so they see why they need you. (Just be sure to do so kindly and empathetically so your customers know you are on their side.)
3. Provide your customers with a clear plan so they know precisely how to acquire your product or service.
4. Clearly call your customers to action so they know exactly what you want them to do.
5. Paint a picture of what your customers’ lives could be like with your product or service (success) or without it (failure…or if that’s a little overdramatic, then at least not a complete success!)

Give it a try. The results will speak for themselves!

04/08/2023

Meet the Team!

𝘼𝙖𝙧𝙞𝙘𝙠 - 𝘞𝘦𝘣 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘐𝘯𝘵𝘦𝘳𝘯

This summer, we've had the distinct privilege of having Aarick on our team. He is a current student at Penn State Behrend working toward a bachelor's degree in software engineering.

Aarick is an active member of his campus Robotics Club. He hopes to one day work on machine learning systems and intelligent robots. Aarick enjoys coding, sports (especially soccer and spike ball), and has been a junior firefighter since he was 14 years old.

At LifeX, Aarick makes sure our online tools and web services are working well and solves issues as they arise. He is a vibrant member of the team, and we appreciate his commitment and insight!

22/07/2023

While SEO is almost always a good idea, there are at least three exceptions.

📈If you need to rank quickly.
💡You’ve invented something new that people don’t know about yet.
🏢You’re promoting an event or one-time offering.

If you fit into any of these categories, there are other, more effective options to consider, like influencer marketing, paid advertising, and public relations.

17/07/2023

It can be easy to forget that what makes up a company is people.

People are what give a business its heart, color, texture, and creativity. ❤

Here are our people. We are incredibly grateful for this hard-working, dedicated, delightful team.

What is something you appreciate about your people?

Jordan Lehman Cliff Stoltzfoos Emily Sara Smucker Phil Beiler Duds Locsin Trina Zook Stoltzfoos Melody Landis Stuart Mullet Asher Witmer

12/07/2023

"The best place to hide a body is on the second page of Google.”

It's really important to get your business on that first page. Here are three quick tips for boosting your SEO this week.

1. Do keyword research: Identify relevant keywords and create content accordingly.
2. Use good keyword placement: Make sure your key work is in the URL, title, and first 100 words of a post.
3. Keep your content fresh: Google rewards fresh content, so be sure to update your site regularly.

SEO takes time, but its worth the effort!

07/07/2023

Meet the Team!

𝙅𝙤𝙧𝙙𝙖𝙣 - 𝘏𝘦𝘢𝘥 𝘰𝘧 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 & 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦𝘴

An artist through and through, Jordan is well-suited for his role at LifeX. This is evident in his beautiful graphic design and creative copywriting. His empathetic, sensitive spirit is an invaluable asset to the rest of the team.

Beyond his work at LifeX, Jordan loves birding, playing with dogs, and spending time with his wife, Laura. He enjoys the visual arts, particularly graphite, painting, and colored pencils.

Jordan is also a gifted vocalist and is an integral member of the choral group, Laudate Mennonite Ensemble.

We are deeply grateful to have Jordan on our team!

30/06/2023

Online readers don’t read.

𝘛𝘩𝘦𝘺 𝘴𝘬𝘪𝘮.

If it looks hard to read, most won't even begin. That's why it's essential to make your content skimable. You can do this by:

👉Using lots of headers and subheaders
👉Using bullet points whenever possible
👉Writing in short sentences and paragraphs
👉Avoiding big, intimidating chunks of text and small fonts
👉Using “bucket brigades”

It pays to make your content look fun and easy to read!

23/06/2023

We all hate clickbait.

But using clickbait-y tactics like oversensationalized headlines can be really tempting, especially when you’re trying to gain an audience.

But clickbait will never work in the long run because:
💔Its breaks down audience trust
〽️It decreases organic traffic over time
🚫It's just bad marketing!

Instead, take the time to build your audience's trust by creating accurate, high-quality content – with titles to match!

22/06/2023

Here's the blunt truth: 𝘗𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸 𝘵𝘰 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦 𝘸𝘦𝘭𝘭 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦𝘪𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘰𝘳 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘩𝘢𝘷𝘦 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘤𝘩𝘢𝘯𝘤𝘦 𝘰𝘧 𝘴𝘶𝘤𝘤𝘦𝘴𝘴.

And this is why quality copywriting is vital. Here are 5 specific ways it will benefit you:

1. Clear, engaging messaging
2. Better Google rankings
3. More lead conversion
4. Better authority
5. More engagement, likes, & shares

It's worth it, folks!

If you're interested in learning more about copy that converts, follow the link to our blog post!

https://rfr.bz/f6cyauf

16/06/2023

If you’re looking for more traffic, sales, and leads through your content, start by writing headlines that can’t be ignored.

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗼 𝗶𝘁:
🗨️ Be insanely specific
🔢 Use a number
😊 Add some emotion
❔ Answer “What’s in it for me?” for the reader

06/06/2023

Search Engine Optimization (SEO) is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines. This is a HUGE deal…just check out these 2023 stats:

- 0.63% of Google searchers click on results from the second page (that means if you aren’t on the first page, no one is even looking
at your website)
- 61% of marketers state that SEO generates more leads than any other marketing initiative
- 66% of people perform an online search before making a purchase online.

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http://www.lifexmarketing.com/

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