SightsSet

25/12/2023

Our team wishes you a very Merry Christmas!

08/11/2023

TOMORROW

I’m having an IG Live discussion with of along with about the work we did for the BOSS x Sage “Voices of Strength” report.

Find out what we learned when we interviewed 40 Black women founders in the Atlanta metro! 😉✊🏾

I think this will be my first IG Live. I may be slightly nervous 😬.
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26/10/2023

SightsSet was selected as the research partner to uncover the insights for this important project with Dorinda Walker, Sage, and The BOSS Network.

The aim was to identify the necessary resources—including, but not limited to funding—to help strengthen and grow Black women owned businesses in the greater ATL area.

For the project, we spoke with 40 Black women founders in Atlanta to understand their motivations for launching their businesses, as well as their successes and struggles since launch.
-The women were vulnerable and transparent.
-They’ve shown resilience in the face of opposition.
-They are innovative and optimistic.

Click for the report:

The Boss Network-Voices Of Strength

20/07/2023

Understanding your employees is just as important as knowing your consumer target. So how can a business gain a competitive advantage? Check out this article that lays out 3 key tactics.

Unlock your competitive advantage by helping everyone row toward the same outcomes and letting go of the way you've been managing your people.

01/02/2023

We celebrate Black history every day.

Here's to the Black writers, editors, publishers, illustrators, designers, printers, and readers that keep our industry alive!

25/12/2022

From our family to yours!

06/10/2022

Small business owners are missing out on money by not listening to their consumers. We partner with other businesses to provide in-demand services and products consumers want and need.

Check out Klickrr to learn more about their SMS services.

For those interested, Klickrr is also a Black-owned text-marketing service.

09/05/2022

"I think reliance on data for decision-making limited the ability of businesses to think and respond to an unprecedented situation. Many chose to take the more risk-free path — to wait, watch and learn."
https://buff.ly/33TUFBJ

04/05/2022

Even in this fast-changing, touchless, digital, and virtual-reality world where consumer behavior is quickly adjusting to the "new normal," one marketing principle has not budged: Success is all about the people, and people need to know you support them.

In times of crisis, change happens fast. If your business can remain nimble amid the chaos, you can embrace consumer behavior shifts to grab market share.

02/05/2022

These guidelines will focus on long-term plans for companies instead of the short-term satisfaction of having a successful launch day.

The months immediately leading up to, and following, a brand launch are crucial in the life of your business and critical to its success.