06/16/2026
Your champion may believe in your solution… but still struggle to get internal alignment.
As our book, Accelerating Revenue, explains:
“Your job isn’t to persuade the entire committee directly. Your job is to empower the champion to persuade on your behalf.”
This week, ask:
“Have we made it easy for our champion to explain our value internally?”
Strong buyer enablement includes:
• simple explanations
• proof that travels internally
• role-specific clarity
• materials buyers can confidently share
The easier it is for your champion to advocate, the easier it becomes for momentum to build.