Ronnika A. McFall, APR

30/07/2026

29/07/2026

Beaten. Crushed. Buried alive. Those are just some of the horrific findings Mercy For Animals documented during an undercover investigation at a Costco supplier, covered exclusively by Vox.

Consumers trust the USDA Organic label to represent higher animal welfare standards. Instead, Mercy For Animals documented baby chicks crushed to death and buried alive beneath compost, some still chirping. Chickens in Costco's USDA Organic chicken supply chain were beaten and denied meaningful outdoor access, raising serious questions about compliance with USDA organic standards and what consumers expect when they purchase organic products.

Thank you to Kenny Torrella and the Vox team for bringing this investigation to a wider audience. Journalism like this helps expose what happens behind closed doors and reminds us why transparency and accountability throughout our food system matter.

Read Vox's exclusive coverage:

A disturbing new investigation reveals how easy it is for farms to subvert organic rules — and hide animal cruelty.

17/07/2026

If you're only using your communications team to get media mentions, you're behind. Communications has evolved, but many organizations haven't.

Today's communications leaders don't just generate headlines. They shape reputation, influence public opinion, build trust, strengthen fundraising, prepare organizations for crises, align internal teams, and help people understand why your mission matters.

Earned media is one tactic. Strategic communications is the function.

The organizations creating the greatest impact aren't treating communications teams as a service desk or order takers waiting for the next press release. They're strategic partners helping connect every campaign, announcement, and decision to a larger purpose. They're involved before decisions are made, not after.

If you're only engaging your communications team when you want media coverage, you're leaving tremendous value on the table.

The organizations that recognize this don't just earn more headlines. They build stronger brands, deeper relationships, greater trust, and lasting influence.

The question isn't whether your organization has a communications team.
The question is whether you're using it strategically.

15/07/2026

I'm excited to share that Mercy For Animals is a Senior Communications Manager, U.S. & Canada.

This is an opportunity for a strategic communications leader to shape integrated communications across public relations, social media, influencer relations, executive communications, and rapid response.

I'm looking for someone who sees the big picture, leads by example, and enjoys building and mentoring high-performing teams. The ideal candidate is just as comfortable developing communications strategy as they are rolling up their sleeves to help bring campaigns to life.

If you're passionate about building narratives that influence culture, strengthen campaigns, and create meaningful change for animals, I'd love to hear from you.

Please apply or share this opportunity with someone who would be a great fit.

https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=9b16364c-5e0e-4e66-be82-8f108b1eb279&ccId=19000101_000001&jobId=554407&source=LR&lang=en_US&source=LI&source=LI

29/04/2026

✨April is APR Month, recognizing the impact of the Accreditation in Public Relations (APR) and the professionals who lead with strategy, ethics and purpose.

The APR isn't just a credential. It's a commitment to thinking deeper, planning smarter and holding ourselves to the highest standards of our profession.

Join us for a free virtual conversation with APR professionals on leveraging your credential for career growth, leadership and service to the profession.

📅 Activate Your APR
🗓 April 28 | 6 p.m. ET
🔗 RSVP: https://ow.ly/gXmg50YBwnv

27/04/2026

In the nonprofit sector, a crisis doesn’t just impact reputation. It can impact trust, teams, and the mission itself.

In recognition of APR Month, my recent article shares how I approach crisis leadership, from internal alignment to external credibility, and why calm, preparedness, and listening are essential in high-stakes moments.

A crisis message does not need to be long. It needs to be real.

I’ve experienced that crisis communications is not just about what you say, it’s about how you listen and how you lead. And often, that means becoming the steady voice when the pressure is high and the path forward isn’t fully clear.

Behind the scenes, the strongest crisis communication is not reactive. It is scenario-driven. The best communicators do not improvise their way through high-risk moments. They plan for them.

You can recover from a mistake. You cannot recover easily from losing trust.
Because in a crisis, people don’t need the loudest voice. They need the steadiest one.

Appreciate you taking a read. https://prsay.prsa.org/2026/04/15/the-steady-voice-leading-communications-when-a-crisis-hits/?_zs=GIN6m&_zl=I6Mk3

02/04/2026

April is APR Month—a time to celebrate the power and purpose behind the Accreditation in Public Relations (APR).

The APR isn’t just a credential—it’s a commitment to leading with strategy, ethics and intention in the moments that matter most. Whether you’re considering the APR or already hold it, this is your opportunity to take the next step in your professional journey.

Join us for Activate Your APR on April 28 at 6 p.m. EST and be part of the conversation. Let’s grow, lead and elevate the profession—together.

🔗 RSVP: https://ow.ly/fug450YBwlY

26/03/2026

I’m looking forward to joining communicators from across Georgia at the PRSA Georgia Chapter Conference this Friday. I’m not only excited to speak, but also to learn and grow alongside so many talented professionals in our field.

I’ll be leading a session with the APR Committee on Accreditation in Public Relations: The Process, the Value, the Path Forward, where we’ll walk through what it takes to earn your APR and how to use it to grow as a strategic communicator.

I’ll also have the honor of presiding over the APR pinning ceremony during the opening session, where we will recognize our newest APRs.

Whether you’re considering the APR or already hold the credential, I look forward to connecting with you there.

Register: https://lnkd.in/ezbqGCJP

13/03/2026

"The question is not whether Americans can thrive with more plant-based protein. The evidence is clear that we can. The question is whether our national dietary guidance will lead the future or lag behind it."

Check out our latest blog by Mercy For Animals President and CEO, Arash Yomtobian, at the link below! 🔗

https://mercyforanimals.org/blog/plant-protein-belongs-dietary-guidelines/

05/03/2026