Ronnika A. McFall, APR

29/04/2026

✨April is APR Month, recognizing the impact of the Accreditation in Public Relations (APR) and the professionals who lead with strategy, ethics and purpose.

The APR isn't just a credential. It's a commitment to thinking deeper, planning smarter and holding ourselves to the highest standards of our profession.

Join us for a free virtual conversation with APR professionals on leveraging your credential for career growth, leadership and service to the profession.

📅 Activate Your APR
🗓 April 28 | 6 p.m. ET
🔗 RSVP: https://ow.ly/gXmg50YBwnv

27/04/2026

In the nonprofit sector, a crisis doesn’t just impact reputation. It can impact trust, teams, and the mission itself.

In recognition of APR Month, my recent article shares how I approach crisis leadership, from internal alignment to external credibility, and why calm, preparedness, and listening are essential in high-stakes moments.

A crisis message does not need to be long. It needs to be real.

I’ve experienced that crisis communications is not just about what you say, it’s about how you listen and how you lead. And often, that means becoming the steady voice when the pressure is high and the path forward isn’t fully clear.

Behind the scenes, the strongest crisis communication is not reactive. It is scenario-driven. The best communicators do not improvise their way through high-risk moments. They plan for them.

You can recover from a mistake. You cannot recover easily from losing trust.
Because in a crisis, people don’t need the loudest voice. They need the steadiest one.

Appreciate you taking a read. https://prsay.prsa.org/2026/04/15/the-steady-voice-leading-communications-when-a-crisis-hits/?_zs=GIN6m&_zl=I6Mk3

02/04/2026

April is APR Month—a time to celebrate the power and purpose behind the Accreditation in Public Relations (APR).

The APR isn’t just a credential—it’s a commitment to leading with strategy, ethics and intention in the moments that matter most. Whether you’re considering the APR or already hold it, this is your opportunity to take the next step in your professional journey.

Join us for Activate Your APR on April 28 at 6 p.m. EST and be part of the conversation. Let’s grow, lead and elevate the profession—together.

🔗 RSVP: https://ow.ly/fug450YBwlY

26/03/2026

I’m looking forward to joining communicators from across Georgia at the PRSA Georgia Chapter Conference this Friday. I’m not only excited to speak, but also to learn and grow alongside so many talented professionals in our field.

I’ll be leading a session with the APR Committee on Accreditation in Public Relations: The Process, the Value, the Path Forward, where we’ll walk through what it takes to earn your APR and how to use it to grow as a strategic communicator.

I’ll also have the honor of presiding over the APR pinning ceremony during the opening session, where we will recognize our newest APRs.

Whether you’re considering the APR or already hold the credential, I look forward to connecting with you there.

Register: https://lnkd.in/ezbqGCJP

13/03/2026

"The question is not whether Americans can thrive with more plant-based protein. The evidence is clear that we can. The question is whether our national dietary guidance will lead the future or lag behind it."

Check out our latest blog by Mercy For Animals President and CEO, Arash Yomtobian, at the link below! 🔗

https://mercyforanimals.org/blog/plant-protein-belongs-dietary-guidelines/

05/03/2026

27/02/2026

History shows that progress is not driven solely by visible acts of protest. It is also shaped by strategy, discipline and the people working behind the scenes to move systems forward.

For Black History Month, I wrote about what Black history teaches us about representation, voice and responsibility in leadership and communications.

Leadership is not only about visibility. It is about using your platform with intention. Read here:

How Black history figures inspire representation, strategy and responsibility in communications today.

27/02/2026

How Black history figures inspire representation, strategy and responsibility in communications today.

19/02/2026

I’m excited to share this story in The Guardian about an Iowa farm that transitioned from industrial pig farming to mushroom cultivation. It’s a powerful example of what’s possible when farmers are supported in moving away from industrial animal agriculture.

At Mercy For Animals, through The Transfarmation Project, we work with farmers to help them shift to more sustainable, plant-focused operations. Stories like this show that alternatives to conventional systems are possible for the environment, rural communities, and the future of food. Change is not only possible, it’s already happening.

Special thanks to journalist Tom Duggins for the collaboration!

Faaborgs rail against oppressive industrial agricultural system with unexpected evolution into indie artisan food firm

21/01/2026

Start the year with insight, inspiration—and exceptional leadership.

On January 28, PRSA Georgia kicks off 2026 with Pass the Gavel: Communicating Through Chaos at Maggiano’s Buckhead, including the ceremonial passing of the gavel from Melissa Smith to Lauren Powers.

We’re especially excited to welcome Alicia Thompson, ACC, APR, Past President of PRSA Georgia and Executive Coach & President of Signature Leadership, LLC, as moderator. With more than 30 years of experience in corporate communications and executive coaching, Alicia brings a powerful blend of perspective, presence, and purpose to guide this timely conversation.

She’ll lead an expert panel exploring how communicators can cut through uncertainty, build standout strategies, and navigate career growth in today’s crowded market. Register now and join us for an impactful start to the year.

📅 Jan. 28, 2026 | 11:30 a.m.–1:30 p.m.
📍 Maggiano’s Buckhead
👉 https://ow.ly/fHmY50Y06O2

19/01/2026

Today, I’m reflecting on the legacy of Dr. Martin Luther King Jr. and his call to lead with responsibility, courage, and action. As a communicator, my responsibility is not to soften injustice or make it easier to accept. It is to make it harder to ignore.

In honor of MLK Day, I wrote a blog inspired by his words and what they mean for my work at Mercy For Animals and my role as a communications leader: The Fierce Urgency of Now: Leading With Responsibility, Inspired by Dr. Martin Luther King Jr.

“The question remains as urgent as ever: What are we doing for others today?”
Read here:

Why urgency and courage matter in speaking up for farmed animals today