08/02/2024
It was such a pleasure to work with The Winning Edge on their website this past year!
The Winning Edge Team provides high quality, cost effective options to outfit your team from the locker room to the office. They are your one stop shop from silk screen and embroidery to custom team jerseys, awards and more!
When first sitting down with them, we all went into depth on how exactly the website was going to serve their business. A website should be so much more than a parking spot for your logo with a bunch of fluffy copy.
A website is another tool and a solution your business can use to solve your unique problems. Your investment should align with your values, goals, pain points and your brand’s story. It should highlight your most profitable products and services. It should celebrate your history and how far you’ve come.
The Winning Edge provides a variety of services to our community and schools. Everyone knows you can head on up to their brick and mortar for a new baseball mitt or put in an order for little league t-shirts. However, they have also grown and have expanded what they can offer and to whom. They really wanted to highlight their three target customer areas and the solutions that can be offered: Schools & Athletics, Business & Corporations, and Fundraising.
Meanwhile, we also needed homes for miscellaneous but important items such a navigating folks to the EdgeXstore, high school letter jacket information, custom engraving, vendor catalogs and examples of past work, etc.
While we have provided the Winning Edge with a more corporate, professional and relevant look, we were still able to highlight the positive, value-added services and qualities that are unique to doing business in a small community.
For a really cool small business story, great use of photos and fun copy with sports-related puns please visit our friends at: www.thewinningedgeathletics.com