08/06/2026
Meet Craig Heiting, CRO of Adgood Foundation, a nonprofit doing something genuinely cool.
They take unsold ad inventory donated by major platforms and make it available to nonprofits at 70% off market rates. Brilliant model. One problem: how do you actually reach the nonprofits who need you?
Craig tried purchased lists. He tried AI outreach. Nothing worked.
Then he came to BCM. A few months later, Adgood has added hundreds of nonprofit connections, booked real meetings with real decision-makers, and expanded BCM across their entire sales team.
"BCM is the first one that really has delivered." đź’™
Hear Craig's full story.
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