Utilizing community based social marketing techniques, Lupin provides authentic messaging through capturing public attention by targeted audience identification, research, and marketing and advertising tools that result in awareness and behavioral change in communities. Lupin quantifies each campaign through measurements that, dependent on budget can include reach and impressions, surveys, earned media placement, website traffic and engagement, social media measurements, and most importantly high return on investment for the client. The Lupin team also measures successful response to promotional efforts, event attendance and other barometers dependent on the scope of the campaign, while consistently over delivering on promises to partners, stakeholders and sponsors that fulfill the client’s goals. The team fulfills the client’s needs and imagination by implementation of customized campaign development; budget design and management; and creative promotions, advertising and public relations outreach. This along with a highly successful history of media and corporate sponsorship recruitment, coordination and fulfillment makes vision, big-picture thinking and innovation a reality.
