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Dialog Video Marketing

Create up to 10 videos in just 30 minutes with a Dialog Guided Video Session™.

07/10/2026

So you wanna do video. Should you record with your phone? Or with a DLSR? That's what I address in the video.

06/10/2026

Your AI video scripts are accidentally making your buyers feel dumb. And that's NOT good for business.

I watch a loooot of educational YouTube videos. (Actually, I listen. Lemme explain.)

As a dad of five kids, with a wife in grad school and a business to run, I don't have a lot of time to sit and watch a video. But I have an insatiable appetite for learning new things. So I listen to a lot of educational videos on YouTube while washing the dishes or working out. Like a podcast. (YouTube Premium allows you to do this in case you're wondering.)

Over the last year, I've noticed a clear difference between AI-written scripts and those written by people.

Yes, there are the classic AI-isms like "And honestly?". And yes, it's overly verbose. It uses five words to explain what could be said in three.

But I realized last week the feeling I get from listening to AI content is the exact same feeling I get when listening to someone use too much jargon.

The feeling that I'm dumb. That they know something I don't and I just can't get it.

That reminded me of a study that said using jargon alienates you from your audience because it makes you sound more self-important than you actually are.

This feeling is exactly why I've stopped listening to these videos halfway through. They're trying to make connections that don't exist. And that leaves me in a distracted state of low-level confusion. Which then makes me feel dumb because I feel like I'm missing something.

So please: stop using scripts written by AI. It's making you lose your audience. And lose business.

(screenshots are of videos I'm calling as AI scripts. The Neil Patel one I powered through even though it was the most egregious because I wanted to hear the info in the video.)

05/10/2026

“It was really nice. The experience was a lot softer than I thought it would be.”

We don’t prioritze asking long, detailed questions.

Or using the fanciest editing tricks.

Or even centering the camera perfectly.

Don’t get me wrong: Our videos look good, and our producers ask insightful questions.

But, after running a remote video company for years, I’ve realized the most important thing to get right is something a heck of a lot more subjective than camera angles and audio clarity.

The most important thing for our clients is feeling comfortable & safe to record.

If you aren’t comfortable, not only are you going to be stuck doing something that makes you miserable, your audience will be able to tell & the content you’re working on won’t even be usable.

That’s why we make it our #1 priority to create a safe & fun recording environment where we throw questions that will bring forth your natural passion.

It’s a lot like if creating content = just talking to a friend.

Try it out :)

And thanks to Emily Crookston for today’s look behind the curtains.

👋 Hi, I'm Justin Vajko.
📈 I’ve built my business on LinkedIn.
🔔 Follow me to grow your pipeline with content.
📩 DM me “video” to book a free video content session.

01/10/2026

AI for thought leadership . Hmm, well, it *could* work.

But then:

I meet with you on a call or in-person...

And I’m like: “Woah, that’s not who you are at all.”

The truth is, using AI for thought leadership is a crutch for building trust.

Inevitably, someone’s going to meet you IRL (probably when you’re trying to seal the deal on a 50k+ contract) and there’s going to be a dissonance.

If you want to really be a thought leader in the b2b space, you *have* to put up strong barriers on how much you let AI infiltrate what you’re putting out to prospects.

30/09/2026

I hear this a lot: “Oh, you have to have a great personality to be on video.”

Yes buuuuuuut only if you do things the OLD way. AKA, just you and the camera.

That will kill anybody’s screen presence in a heartbeat unless you have media training or are a special little bumpkin. Truth is, I’ve even talked to trained actors and they struggle with that.

So did we solve the passionless expert on video problem? Content Buddy System™. You just talk to another friendly human. We meet with the client and we’ll ask them questions. That’s it.

Are there real sticks in the mud for whom this won't work? Absolutely. But they're way more rare than you think.

For most of us, just book time with a friend, hit record, and dive into conversation. The passion will follow you. I promise.

👋 Hi, I'm Justin Vajko.
📈 I’ve built my business on LinkedIn.
🔔 Follow me to make video easy for your business.

28/09/2026

You google something. BAM. An answer instantly pops up. No webpage required.

(even if it’s something silly like, “silly things to ask Google”)

And right above that answer is a little bit of text saying: “AI overview”

Now, wouldn’t it be cool to have your business pop up as soon as someone searched for a service you provide?

Well, Will Rico and I talk all about exactly how to achieve this, the different kinds of AI visibility tools that are accessible to founders, and what actually works.

It’s an incredibly practical and helpful conversation about the new world of zero-click marketing.

Check it out here: https://loom.ly/A_pZGyg

And hey, if you’re in the industry and would like to hop onto the pod for a conversation with me, DM me. I’d love to have you on.

👋 Hi, I'm Justin Vajko.
📈 I’ve built my business on LinkedIn.
🔔 Follow me to make video easy for your business.

23/09/2026

You're on a FaceTime with a friend. You're trying to explain something, but you keep stumbling over your words.

Do they start pointing and laughing at you?

No.

(at least, i hope not!)

They wait for you to finish, and then ask you to clarify if they didn't understand.

Which sounds a lot like the Content Buddy Strategy™, which we use to keep people from freezing on camera.

We don’t just throw you on a video call with a stranger and hope you guys click.

Here are a few things our producer does to help:

→ Off-topic conversation before the questions. Small talk is an art for a reason.

→ Remind them there's no rush. They can pause. They can think. They don't have to nail it on the first try.

→ If they're physically tense, get them moving. Shake it out. Stand up. Get some water. Sometimes changing the physical state changes everything.

Some people have a misconception about what we offer our clients.

We don’t want to help you perform better on camera.

We want you to stop performing, to be your authentic self, because that’s what resonates with your partners and your prospects.

After all…

We have ways of making you talk.

(alcohol not included, but you can try a free video session on me.)

👋 Hi, I'm Justin Vajko.
📈 I’ve built my business on LinkedIn.
🔔 Follow me to make video easy for your business.

22/09/2026

My producer recently did a study: Less than 8% of the LinkedIn B2B profiles she surveyed feature their leaders in their content in a substantial way.

That’s not a lot.

And to that statistic I say: Step up, my fellow founders!

I get it. Video’s not everyone’s thing.

A lot of founder’s prefer to be in the background, just doing what they love, AKA running their company.

But if you want to give your company the best path to success (and make your marketing team happy), your prospects have to know you exist.

No one wants to buy from a nameless, faceless entity.

You don’t want to say: “Oh, Hodges HVAC fixes my AC when it breaks in the summer.”

You want to say: “Oh, let me call Brendon. He’s such a great guy, runs a great company.”

Likewise, I almost never mention my company by name on LinkedIn.

Because I don’t want people to know my company. I want them to know me. To trust me. To want to work with me.

That’s why I write my content (not AI) and why I show up on video at least 3 times a week.

And it’s why I implore you to show up on video, too.

Challenging all my fellow founders to try to show up a little more on my timeline this week. If you don’t want to do a video, at least throw a selfie online.

I’m starting to forget what some of you look like :)

👋 Hi, I'm Justin Vajko.
📈 I’ve built my business on LinkedIn.
🔔 Follow me to grow your pipeline with content.

21/09/2026

“Yeah, I'm not that great in my own content.”

Not true.

None of my clients got to where they are by being bad at their job.

But a lot of them do start off like Doma, feeling like they aren’t too good at talking about what they do.

That’s not true. This is the thing you know the most. The thing you’re a subject-matter expert in.

All of you have great insights that would make really engaging content.

You just need a buddy.

And the Content Buddy System™.

Together, Doma and I made some great content, and we can do the same.

30 minute free trial session - DM me.

👋 Hi, I'm Justin Vajko.
📈 I’ve built my business on LinkedIn.
🔔 Follow me to grow your pipeline with content.
📩 DM me “video” to book a free video content session.

18/09/2026

Your videos can get more views when you have an editor who knows what they're doing:

- Fixing audio with AI processing
- Cropping to focus on you vs your ceiling fan
- Accurate captions reviewed by a real human
- Tasteful b-roll to illustrate key points
- Animations to keep attention
- Zooms and punch-ins to keep even more attention
- And sometimes, add music (to make it more interesting)

Our edits start at $60 per short video (60-90 seconds).

👋 Hi, I'm Justin Vajko.
📈 I’ve built my business on LinkedIn.
🔔 Follow me to make video easy for your business.

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