Kaizen Digital Marketing Group

05/28/2026

Work-life balance?
Never heard of her. 🤝💻

05/25/2026

Today, we honor and remember those who made the ultimate sacrifice for our freedom. Wishing everyone a meaningful Memorial Day from the Kaizen DMG team. ❤️🤍💙

05/18/2026

💰 “We don’t have the budget for marketing.”

It’s one of the most common things I hear from business owners.

But here’s the truth:

Marketing should be part of your budget, not an afterthought.

A Good Rule of Thumb:

Most established businesses should invest 3–5% of gross revenue into marketing.

Businesses focused on rapid growth may invest 7–10% or more.

What Does That Look Like?

If your business generates:

$15,000/month → $450–$750 marketing budget
$30,000/month → $900–$1,500 marketing budget
$50,000/month → $1,500–$2,500 marketing budget

The Goal -

The question isn’t:

❌ “Do I have the budget?”

It’s:

✅ “Am I investing enough to consistently generate new business?”

Because when marketing is working, it shouldn’t feel like an expense.

It should feel like one of the best investments you make.

If you’re not sure what your business should be spending, or whether your current marketing is delivering a return, we'd be happy to help!

📞 Let’s build a marketing plan that fits your goals and your budget.

05/12/2026

Another website launch is officially live, and this one was a special project for me.

I’m excited to share the new website for Creative Edge Landscape Curbing, a locally owned company that does incredible work transforming ordinary landscaping into clean, polished outdoor spaces with custom concrete curbing.

I may be a little partial to this one. Not only do I now know more about landscape curbing than the average person, but the owners are also close friends, which made this project even more meaningful.

The goal was to create a website that:

✅ Clearly explains what landscape curbing is
✅ Highlights the benefits over traditional edging
✅ Provides transparent pricing information
✅ Showcases their beautiful work
✅ Makes it easy for homeowners to request a free estimate

The end result is a clean, professional website designed to educate visitors, build trust, and generate leads.

Take a look at the finished site:
https://www.creativeedgelandscapecurbing.com/

If your website isn’t doing a great job explaining what you do, showcasing your work, and converting visitors into customers, it may be time for a refresh.

That’s exactly what we help businesses do every day at Kaizen Digital Marketing Group!

Upgrade your yard with custom concrete landscape curbing in Lincoln, NE. Durable, decorative edging that enhances curb appeal and lasts for years. Get a free estimate today.

05/07/2026

This has become one of the coolest projects we’ve worked on so far at Kaizen DMG. 👏🏡

What started as simply being able to virtually walk through a Cadence Homes floor plan has now evolved into a FULL immersive neighborhood experience in VR, and it is seriously mind-blowing when you put the headset on.

You can now:
🏡 Walk an entire neighborhood of Cadence Homes floor plans
🚪 Step inside every home in real scale
👀 Compare layouts and find the one that fits your lifestyle best
🎨 Change ALL of your exterior and interior selections in real time

Roof color. Siding. Stone. Garage doors. Flooring. Cabinets. Countertops. Paint colors. Literally almost everything.

And the craziest part? Once you’ve found the layout and finishes you love, there’s no more guessing what your future home will look like. You can actually SEE it before it’s ever built.

The video is cool… but trust me, it’s nothing compared to actually putting on the headset and experiencing it for yourself.

Huge shoutout to Cadence Homes for continuing to push boundaries and rethink what the homebuilding experience can look like. Affordable homes, incredible quality, and now one of the most innovative buyer experiences I’ve personally seen in this space.

If you’ve ever thought about building but weren’t sure where to start, this is absolutely something worth checking out!

05/05/2026

Happy Cinco de Mayo! 🌮🎉

There are so many amazing places around town to grab tacos, here are a couple of our favorites 👇

Taco Inn:
Head to Taco Inn for 2 hard or soft shell beef tacos for just 50¢ with purchase of potatoes & a drink 🤯

Tacos Los Hermanos:
Make your way to Tacos Los Hermanos in Havelock for $1 street tacos from 5–7pm + bull riding, live DJ, and all the vibes 🔥

Our plan? Taco Inn for lunch…Tacos Los Hermanos for dinner 😎

Where are you celebrating today? Drop your go-to spots below 👇

05/01/2026

Ever create an AI graphic that’s almost perfect… but something’s just off? 👀

Misspelled word. Slightly crooked layout. Wrong logo. You try to have AI fix it… and somehow it gets worse.

There’s a better way.

✨ Canva Magic Layers is a game-changer.

Instead of starting over, you can break your image into editable pieces, so you can:

✔ Fix text instantly
✔ Adjust alignment
✔ Swap in your real logo
✔ Lock in your exact brand colors

No more settling for “close enough.”
No more posting graphics that almost represent your brand.

If you’re using AI to create content (which you should be), this step is what takes it from good → polished → professional.

🎥 Watch how I took a rough AI graphic and turned it into something Kaizen-ready in seconds.

Save this for later, you’ll use it more than you think!

04/29/2026

If you’re a Disney fan, this is one you don’t want to miss ✨

Heroes & Villains: The Art of Disney Costumes is coming soon, and it’s going to be incredible. From iconic heroes to unforgettable villains, you’ll get an up-close look at the artistry behind some of Disney’s most legendary looks.

Perfect for a solo day out, date night, or bringing the kids along!

𝗖𝗢𝗠𝗜𝗡𝗚 𝗧𝗛𝗜𝗦 𝗦𝗨𝗠𝗠𝗘𝗥: Make plans for for 𝙃𝙚𝙧𝙤𝙚𝙨 & 𝙑𝙞𝙡𝙡𝙖𝙞𝙣𝙨: 𝙏𝙝𝙚 𝘼𝙧𝙩 𝙤𝙛 𝙩𝙝𝙚 𝘿𝙞𝙨𝙣𝙚𝙮 𝘾𝙤𝙨𝙩𝙪𝙢𝙚. The magic of Disney arrives at The Durham Museum on May 23!

Museum members! Be the first to see the exhibit! Our Member-Only Preview is Friday, May 22, 5-9PM. Details: DurhamMuseum.org/member-preview

***

📸 Photos courtesy of the Walt Disney Archives, ©Disney; South Carolina State Museum

04/28/2026

If you know our founder, Kate, you know how much she absolutely loves animals. Truly, she would do anything for them. Between her four cats and three dogs, her home (and heart) is pretty full… but she’s always been passionate about helping more animals find their forever homes.

As Capital Humane Society continues to care for so many animals in need, Kate knew that as soon as Kaizen Digital Marketing Group could give back, we would.

This month was our best yet, and we are incredibly blessed. So today, we did something that means a lot to all of us…

We covered the full adoption fee for Steven 🐾

Steven is a beautiful 3-year-old boy who was rescued from the "Answer the Meow" hoarding case, one of over 100 cats. He’s understandably a little shy and timid, but he is so sweet and just needs a safe, loving home to truly come out of his shell.

He’s been waiting since February 4th...almost three months. And that breaks our hearts.

So if you, or someone you know, has been thinking about adding a new companion to your family, Steven is ready to go home today, completely free of charge.

Please share this. Let’s find Steven the home he deserves ❤️

https://www.capitalhumanesociety.org/adopt/

04/24/2026

If you’re creating graphics for your business, or managing marketing in Canva, this is something worth knowing!

We’ve been using Canva’s image-to-video tool to quickly turn static graphics into scroll-stopping content, without spending hours building out animations.

It’s a simple way to add just enough movement to capture attention and elevate your posts.

We’ll be sharing more quick Canva tips like this to help simplify the process and give you tools you can actually use. 👇

04/07/2026

Ever ordered business cards or flyers online… and they show up looking nothing like you expected?

Yeah… same.

That’s why I always tell people, don’t sleep on your local UPS Stores!

Most people don’t realize this, but the UPS Stores here in Lincoln are locally owned, and their team is incredible when it comes to print and marketing materials.

We just had new business cards made through them, and the process was night and day compared to ordering online:
✔️ You get proofs
✔️ You can actually talk through changes
✔️ You know exactly what you’re getting before it’s printed

No guessing. No surprises.

If you’re a business owner and need:
• Business cards
• Flyers / trifolds
• Banners
• Menus
• Or really anything print-related

I 100% recommend stopping in and talking with them.

It makes a difference working with people who actually care about how your brand shows up.