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I've seen a lot of contact forms that basically say:NameEmailPhoneMessageWhich works.But there's a more useful question ...
05/10/2026

I've seen a lot of contact forms that basically say:
Name
Email
Phone
Message

Which works.

But there's a more useful question you can ask before you build the form:

What does the person filling this out probably want to tell me?

If you're a music store, maybe they're interested in lessons. Or a repair. Or they're looking for a particular instrument.

You can make them type all of that into a blank box.

Or you can make the conversation easier to start.

A few well-chosen options can help the customer tell you what they need and help you understand the inquiry before you ever respond.

Forms are tiny things.

But tiny things are often where a website either makes life easier or creates unnecessary work.

And if you find yourself constantly working around the limitations of your current website platform, let's talk.

You might be surprised how much better your music store's website could look and work without giving up the systems you already use to run the business.

Here's a five-minute marketing exercise for your music store.Pull up your Google reviews.Ignore the stars for a minute a...
03/10/2026

Here's a five-minute marketing exercise for your music store.

Pull up your Google reviews.

Ignore the stars for a minute and read five of the good ones.

Write down the specific things people compliment.

Maybe the same person's name keeps coming up. Maybe customers mention patience, selection, knowledge, lessons, repairs, friendliness, or something you wouldn't have thought to put in an ad.

Don't decide ahead of time what you're looking for.

Just look for repetition.

If customers keep volunteering the same compliment, they're telling you something about the reputation you've actually earned.

That's probably worth paying attention to the next time you're deciding what to say about your store.

Being local gets you into the consideration set. It doesn't necessarily give somebody a reason to choose you.“We're a lo...
02/10/2026

Being local gets you into the consideration set. It doesn't necessarily give somebody a reason to choose you.

“We're a locally owned music store” matters. But so does everything that comes after that.

What are you unusually good at?
What do your regular customers know about you that somebody finding you for the first time wouldn't?
What would make a musician drive past another store to come to yours?

That's the interesting marketing material.

“Local” tells me where you are.

Give me something that tells me why you're worth the drive.

One advantage a music store still has over almost any website:I can pick up the guitar.I can feel the neck. Hear it thro...
29/09/2026

One advantage a music store still has over almost any website:

I can pick up the guitar.

I can feel the neck. Hear it through an amp. Compare it to the one next to it. Ask somebody what they think. Notice another guitar hanging three feet away that I hadn't even considered.

Online shopping is incredibly good at helping me find exactly what I went looking for.

A good music store can help me discover something I didn't know I wanted.

I think that's worth remembering when you're marketing the store.

Don't only tell people what's in stock.

Give them a reason to want to come experience it.

This one was especially fun. I recently got to redesign my dad's website, which I originally built years ago.My dad, Dav...
28/09/2026

This one was especially fun. I recently got to redesign my dad's website, which I originally built years ago.

My dad, David Diggs, has spent decades in the music business, both as a recording artist himself and as a composer, arranger and producer working with some incredible artists and musicians over the years. I wanted the new site to feel more like him and give his music, history and catalog the presentation they deserve.

Pretty cool seeing the before and after side by side. And even cooler when the client is Dad. (I charged him extra of course)

A customer tells you your employee was incredibly helpful. Somebody says their kid loves coming in for lessons. A musici...
28/09/2026

A customer tells you your employee was incredibly helpful. Somebody says their kid loves coming in for lessons. A musician tells you that you saved them before a gig.

Great.

What happens to that compliment?

Usually, probably nothing.

But those little comments are evidence of what people actually value about your store.

Save them. Put them in a folder. Screenshot the text. Forward the email somewhere you'll be able to find it later.

You'll eventually have a collection of real customer language you can use when you're writing your website, emails or social posts.

And every once in a while, one of those happy customers might be worth asking: “Would you mind saying that in a Google review?”

I originally built Dr. Benjamin Sun's website more than 13 years ago, so it was especially rewarding to have the opportu...
26/09/2026

I originally built Dr. Benjamin Sun's website more than 13 years ago, so it was especially rewarding to have the opportunity to completely redesign it for him this year.

A lot has changed in web design since then, but one thing hasn't: I still believe in being responsive, doing good work, and making things easy for my clients.

Thanks, Ben, for trusting DiggsDesign all these years and for the kind review. It means a lot.

I think I've made it pretty difficult to regret taking a Zoom with me.If you own an independent music store, I'll design...
26/09/2026

I think I've made it pretty difficult to regret taking a Zoom with me.

If you own an independent music store, I'll design and build a new website for your store for free.

Then I'll ask you for about 15 minutes.

I'll pull up the website, walk you through what I did and explain some of the decisions behind it.

You can tell me what you like. You can tell me what you'd change. You can ask me questions.

And then you can decide whether you want it.

If you do, plans start at $49 a month.

If you don't, we're still good.

I realize I'm making a terrible case for avoiding the meeting. 🙂

Here's something kind of strange about your music store's website:You might be one of the people who uses it the least.Y...
24/09/2026

Here's something kind of strange about your music store's website:
You might be one of the people who uses it the least.

You already know your phone number. You know where the store is. You know what you carry. You know about your lessons, rentals and repairs. If you need something, you're probably not pulling up your own website to find it.

Your prospective customers are.

Which means the website isn't really there for you. It's there for the person who doesn't already know all the things you know.

Every once in a while, pull up your site and pretend you know absolutely nothing about the business.

See what a stranger sees.

You might notice something you've been looking past for years.

21/09/2026

Music store owners: I’ll build your new website for free. Here’s how it works.

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