26/07/2025
What a joy to celebrate this client's glow-up in person!
Yesterday I had the absolute pleasure of attending the ribbon cutting at Attitudes Salon—and I couldn’t be more proud of this project and the incredible team behind it.
Earlier this year, Donna reached out with a vision: remodel her salon. But before making any remodel decisions, she knew it was time to go all in and first create a brand that reflects the badass, confidence-boosting services they’ve delivered for decades...And THEN bring that brand to life in every inch of their salon! I was honored to be the branding magician she picked for this vision, and I had a blast from start to finish. From the strategy and identity to the signage, interior plan, website, and everything in between.
The turnout yesterday was amazing—so many people came out to the ribbon cutting to celebrate, and everyone had something kind to say about how much Donna has poured into this community over the years.
My favorite part? When I asked each of the stylists what the rebrand and remodel meant to them in the last few months since everything has been completed, they didn’t skip a beat:
“It gave us a killer confidence boost. Now our space and our brand finally match the level of service we provide."
That’s the magic I live for.
Congrats to the entire Attitudes Salon crew. You made it stunning—and meaningful.
And if you have been looking for a new salon to call home, visit their sleek new website www.attitudessalonstjoe.com and request to book an appointment today!