Vick Agency

02/03/2026

Have you got your copy yet?

Radical Value: Building Brands to be Uncannily Memorable - available now on Amazon!

12/29/2025

Rande’s latest contribution to the conversation at Brandingmag -
Does your business define “Value” the same way your customers experience it?

Read more here: https://www.brandingmag.com/rande-vick/its-the-end-of-brand-value-as-we-know-it-and-i-feel-fine/

12/11/2025

I can't express how honored I am to have Dr. Matt Johnson's endorsement for my book Radical Value. Matt is literally a neuroscientist who teaches courses on marketing and brand strategy at Harvard and Holt – and he's penned a couple of must-read bestsellers himself.

Not to mention, the dude is humble.

Having his validation of this work means everything.

"The true value of a brand lies not in what it does or the problems it solves, but in the emotional territory it claims. Rande Vick charts this invisible landscape brilliantly.

Through compelling storytelling that spans industries and continents, Radical decodes the psychological mechanisms that transform transactions into relationships.

Essential reading for anyone looking to build enduring emotional connections with their customers"

- Matt Johnson, PhD Harvard Faculty, Professional & Executive Development Author of Branding that Means Business�

09/03/2025

Understanding that consumers crave meaning in marketing is vital! Discover why the mantra 'Keep It Simple' could be harming your brand. Explore more on our blog: https://wix.to/116cNuw

In marketing, there's a mantra you hear again and again: "Consumers don't want to think." Keep it simple. Be clear, not clever. Strip it all down.On the surface, this sounds like wise advice. Clarity matters. Confusion is the fastest way to lose a potential customer. But when clarity becomes the onl...

08/19/2025

You do amazing work.
But not enough people know it.

That’s where we come in. Using the Neurobrand Method™, we fix the gap between the work you do and the way the world remembers you.

We build brands that live in the mind, rent-free.

👉 howsticky.com

07/25/2025

Are you great at what you do? We’ll make sure the right people know it!

07/02/2025

You know how many brands exist right now?
Like... in the world?

Millions.
And most of them?
Forgotten faster than a pop-up ad.

Not because they suck.
But because the brain doesn’t remember what it doesn’t feel.

No emotion = no memory.
No clarity = no trust.
No repetition = no chance.

I broke it down in this new carousel:
👇
4 Reasons Your Brand Doesn’t Stick
(+ how to fix it before it flatlines)

Low traction?
No recall?
People "love it" but don't buy?

Yeah. This one’s for you.

🧪 Bonus: Take the 2-min NeuroBrand quiz at howsticky.com.
Get your brand read like a brain scan.

05/29/2025

Let’s go!

05/27/2025

I mean, we don’t JUST serve Rancho Cucamonga, and we don’t JUST do digital marketing… but we’ll take it!

05/19/2025

If you’ve started digging into Neurobranding (my book), and your brain is exploding with game changing ideas on how to NeuroBrand your business, you might want to pick up the Workbook, too!

Available on Amazon now!

05/14/2025

Let’s gooooo!

05/12/2025

Got to spend a little time on Park Howell’s prolific podcast, The Business of Story to talk about the new book, Neurobranding. Check it out on Spotify, Apple, or wherever you listen to podcasts!