Linemark Inc

12/22/2023

Warm wishes and Seasons Greetings to all!

12/20/2023

In our latest blog post, we look at three pillars to winning in the complex landscape of business-to-business sales. Learn how to identify decision-makers, master the art of multiple touches, and tailor your approach to unique pain points.

Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes within organizations. Unlike B2C transactions, B2B sales often involve multiple decision-makers with unique needs and priorities. Navigating this landscape requires persistence, i...

12/18/2023

12/14/2023

Peach Fuzz marks the 25th anniversary of Pantones Color of the Year.

Pantone’s Color of The Year, PANTONE 13-1023 Peach Fuzz, captures the desire to nurture ourselves and others. Learn more about Color of the Year 2024 here.

12/12/2023

Print ads are highly effective in driving traffic to advertisers' websites, with around 30% of consumers who notice these ads visiting the advertiser's web page.

12/07/2023

Are you unknowingly losing your most valuable customers? Uncover the subtle reasons behind customer defection and learn how to adapt in our latest blog post. From the perils of neglect to the impact of evolving market dynamics, explore the pillars of customer retention and ensure your business stays ahead.

Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it? Understanding why customers defect to competitors is the first step in retaining....

12/01/2023

Print ads are the most trusted source for 82% of consumers when they need to make a purchase decision.

11/29/2023

In times of economic uncertainty, businesses face a crucial choice: tighten belts or seize opportunities. Our new blog post considers success stories of businesses thriving during recessions by prioritizing marketing, operational efficiency, and strategic investments. Discover how commitment to these principles can make your business resilient and poised for growth when the tide turns.

When economic times are uncertain, different businesses take different strategies. Some tighten the belt, hunker down, and wait for things to improve. Others see opportunities. When their competitors pull back, they invest so they are way ahead when times get better.

11/20/2023

A great quick read.

Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a study by branding agency Millward Brown. The research project us...

11/15/2023

The recovery rate for all paper & paper-based packaging used in the US is 68%, & corrugated boxes have a recovery rate of 94%? - Two Sides North America

11/13/2023

Unlock the secrets of brand identity—yes, even for small and medium-sized businesses! Our new blog post explores the steps to define your brand story, craft compelling visual branding, and prioritize the customer experience.

Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple, and Coca-Cola. When you think about these brands, you think about more than products. Whether it’s excellence and determination or the warm feeling of bonding w...